Amazon DSP MCP for AI Agents. Manage programmatic display and video campaigns across audience segments
Amazon DSP connects your AI client directly to professional programmatic advertising orchestration. Manage display and video campaigns, audit audience segments, and track performance reports using natural conversation. Your agent handles everything from campaign setup to deep performance analysis, making complex ad spending management simple.
Give Claude and any AI agent real-world access
Retrieves a list of all active and inactive advertising campaigns within your Amazon DSP account.
Fetches detailed information about specific campaigns, including budget status and delivery dates.
Provides a comprehensive list of all ad groups (Line Items) associated with a selected campaign for review.
Audits and lists creative assets used in campaigns, ensuring brand compliance across active ads.
Retrieves a list of custom audience segments that are currently being utilized for programmatic targeting.
Initiates the generation of a deep performance report, covering impressions, reach, and conversions for specified date ranges.
Checks if an asynchronous performance report has finished processing or provides an estimated completion time.
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What AI agents can do with 7 Tools for Amazon DSP Advertising Operations
Use these tools to list, check details, request reports, and audit all aspects of your programmatic advertising within the Amazon DSP platform.
Make your AI actually useful.
Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.
Start using Amazon DSP MCPList Campaigns
Lists all available advertising campaigns in your DSP account.
Get Campaign Details
Retrieves the specific metadata and status for a single campaign.
List Ad Groups
Lists all active ad groups (Line Items) within an advertising campaign.
List Creatives
Audits and lists creative assets attached to specific campaigns.
List Audiences
Retrieves the list of custom audience segments used for targeting purposes.
Request Report
Starts the process to generate a performance report for a specific time period.
Get Report Status
Checks the current status of an initiated performance report request.
Security and governance baked right in.
Pick your AI client below to get set up. Just create a Vinkius account, subscribe, and you're instantly up and running. We handle the entire backend infrastructure, delivering out-of-the-box support for HTTPS Streamable, SSE, and OAuth2—zero messy routing required.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
- Import from OpenAPI, Swagger, or YAML specs
- Create Agent Skills with progressive disclosure
- Deploy to edge with MCPFusion framework
- Built in DLP, auth, and compliance on each call
- Real time usage dashboard and cost metering
- Publish to catalog or keep private
Make Your AI Do More
Start with Amazon DSP, then connect any of our 5,200+ other servers whenever your AI needs more. One click, no limits.
- Use this MCP plus 5,200+ others, all in one place
- Add new capabilities to your AI anytime you want
- Connections are secured and governed automatically
- Track usage and costs across all your servers
- Works with Claude, ChatGPT, Cursor, and more
- New servers added to the catalog weekly
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Amazon DSP. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
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Sandboxed per request
Zero-Trust Proxy
No stored credentials
DLP Enforced
Policy on each call
GDPR Compliant
EU data residency
Token Compression
~60% cost reduction
Amazon DSP Campaign Management with this MCP
Today, managing programmatic campaigns means logging into Amazon's platform. You click from one tab to another: 'Campaigns,' then drilling down to 'Ad Groups.' To check performance, you have to locate the reporting module and manually select dates. It’s a tedious process of clicking through budgets, checking delivery statuses, and copy-pasting metrics just to get an overview.
With this MCP, you simply ask your agent about your campaign status. It executes multiple background checks, listing all campaigns and summarizing their budget health in seconds. You don't click; you talk. You instantly get a clear, actionable summary of where the money is going and if it’s on track.
Audience Targeting Oversight using Amazon DSP MCP
Manually reviewing your targeting means navigating complex audience sections. You have to remember if you're looking at custom segments, in-market groups, or behavioral lists, and then cross-reference those IDs with other spreadsheets.
Now, ask the agent to list audiences. It compiles a clean, comprehensive inventory of every segment currently driving traffic for you. This level of instant visibility makes optimizing your programmatic strategy faster and far more reliable than ever before.
What Amazon DSP MCP for AI Agents MCP does for your AI
Connecting Amazon DSP via this MCP gives your AI client the power to handle programmatic advertising strategy right in chat. Forget clicking through multiple dashboards; you can manage display and video campaigns—from listing active campaigns to monitoring their budgets. Need to check targeting? Your agent retrieves details for ad groups, verifying pacing settings instantly.
You can audit creative assets against brand guidelines or fetch custom audience segments used for specific targeting. For performance, simply ask your agent to request reports covering impressions, reach, and conversions. It's all about making complex campaign oversight conversational. By connecting through Vinkius, you get access to this DSP management MCP alongside thousands of other industry tools.
019d754c-dbf5-711e-be27-638e05d6384f How to set up Amazon DSP MCP for AI Agents MCP
The bottom line is, you talk to your AI client like you're talking to an account manager; it handles the complex API calls needed to get the answers.
Subscribe to this MCP and input your Amazon DSP credentials: Client ID, Client Secret, Refresh Token, Region, and Advertiser ID.
Your AI client authenticates the connection through Vinkius, granting it read/write access to your advertising accounts.
You simply ask your agent a question—like 'What's the performance for Q2?'—and the MCP executes the necessary tools to fetch and compile the data.
Who uses Amazon DSP MCP for AI Agents MCP
This MCP is built for professional ad tech teams. If you're a Media Buyer tired of manually checking campaign budgets and performance reports, or an Agency Account Manager who needs instant status updates on dozens of clients, this tool saves hours of clicking.
Retrieves granular performance reports and checks ad group details to optimize bids and maximize audience reach.
Automates campaign audits, listing campaigns and checking pacing across multiple ad groups simultaneously.
Checks the delivery status of various ads and lists creatives quickly to ensure client brand compliance without logging into the portal.
Requests and monitors asynchronous performance reports, which are then fed directly into data visualization tools for deeper analysis.
Benefits of connecting Amazon DSP MCP for AI Agents MCP
Streamlines campaign management. You can use the list_campaigns tool to instantly check status, budgets, and overall delivery without navigating complex menus.
Deepens targeting visibility. Use list_audiences to retrieve custom segments, letting you confirm exactly which audiences drive your programmatic reach.
Saves time on audits. Need to know if a campaign is compliant? The list_creatives tool audits all associated assets against your brand guidelines instantly.
Simplifies performance analysis. Instead of waiting for manual exports, use the request_report tool and then monitor it with get_report_status right through chat.
Provides granular oversight. With access to ad groups via list_ad_groups, you can verify pacing settings and ensure your targeting is precise before optimization.
Amazon DSP MCP for AI Agents MCP use cases
Campaign Budget Checkup
A Programmatic Trader needs to know if their top 5 campaigns are hitting budget limits. They ask the agent, which uses list_campaigns and get_campaign_details. The agent responds with a summary table, flagging exactly which campaign is projected to run out of spend in the next 48 hours.
Creative Compliance Audit
An Agency Account Manager needs assurance that all ads for a major client use approved logos. They ask the agent to audit creatives, invoking list_creatives, which instantly lists every active asset and flags any that violate brand specifications.
Performance Deep Dive
A Media Buyer wants to optimize bidding for a specific quarter. They use the agent to request a report (request_report) for Q2, then monitor its status until it's ready, getting full impressions and conversion data to adjust their strategy.
Targeting Verification
A Marketing Analyst needs to confirm which audience segments are currently active. They ask the agent to list audiences (list_audiences), receiving a clean list of custom segment IDs they can cross-reference with their internal data warehouse.
Amazon DSP MCP for AI Agents MCP tradeoffs
What to watch out for, and the recommended way to handle each one.
Manual report generation
Spending 15 minutes every Monday morning manually logging into Amazon DSP, clicking 'Reports,' selecting date ranges, and downloading CSV files.
Ask your agent to use the request_report tool. You just state the dates you need, and the MCP handles the asynchronous job, letting you track it with get_report_status until it's ready.
Ignoring ad group structure
Assuming a campaign is running well because overall metrics look good, without verifying if individual line items are properly targeted or paced.
Always ask the agent to run list_ad_groups first. This lets you verify that targeting and pacing settings are correct before optimizing bids.
Stale creative assets
Running a campaign with outdated or non-compliant ad images because no one checked the active creatives.
Before launching, ask your agent to list_creatives. This ensures every single asset is up-to-date and meets current brand requirements.
When to use Amazon DSP MCP for AI Agents MCP
Use this MCP if you need programmatic advertising management integrated into a conversational workflow. Specifically, if checking campaign status, auditing ad groups, or requesting performance reports takes more than three clicks in the native portal, connect this tool. Don't use it if your primary goal is creating the actual ads; that requires external design tools. Also, don't rely on it for real-time bid adjustments based on every single click—it provides comprehensive data points (like impressions and reach) that you feed into your bidding strategy manually or through a dedicated automation tool. When in doubt about campaign health, always start by running list_campaigns to get the immediate status overview.
Frequently asked questions about Amazon DSP MCP for AI Agents MCP
How do I find my Amazon DSP API credentials? +
You need to create a 'Login with Amazon' application in the Amazon Developer Console to get your Client ID and Client Secret. Then, you generate a Refresh Token. You also need your Advertiser ID.
How do I choose the correct region? +
Select the region that matches your target marketplace: NA (North America - US, CA, MX, BR), EU (Europe - UK, DE, FR, IT, ES, etc.), or FE (Far East - JP, AU, SG).
Why do reports take time to generate? +
Amazon Ads reporting API is asynchronous. When you request a report, it returns a reportId. You must wait a few moments and use the check status tool to download the data once it's ready.