AppsFlyer (Pull API) MCP for AI Agents. Extracting Mobile Attribution and User Acquisition Data
AppsFlyer (Pull API) provides direct access to your mobile attribution and marketing analytics data. Use this MCP to pull raw reports on installs, in-app events, uninstalls, and aggregate performance metrics based on geography or media source. You can ask for specific campaign data by defining precise date ranges, helping you track user behavior and calculate lifetime value with natural language prompts.
Give Claude and any AI agent real-world access
Confirms that the AI client can securely connect to and authenticate with the AppsFlyer platform.
Pulls a high-level report showing aggregated metrics for any specific day you request.
Generates aggregate reports detailing how campaign performance varies by user location or geography.
Downloads detailed, non-aggregated records for specific in-app events like purchases or level completions.
Gets a full dataset of all non-organic installs and uninstalls over a specified period.
Compiles aggregate metrics to compare how different advertising partners or sources performed against each other.
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What AI agents can do with 7 AppsFlyer (Pull API) Tools for Marketing Analytics Retrieval
These tools let you pull specific marketing performance metrics, from daily summaries to detailed raw event logs, all within your AI agent's chat interface.
Make your AI actually useful.
Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.
Start using AppsFlyer (Pull API) MCPGet Account Check
Checks the current connection status to ensure your AppsFlyer account is linked correctly.
Get Daily Report
Generates a summary report showing how well campaigns performed on a specific day.
Get Geo Report
Provides an aggregate view of performance metrics, broken down by geographical...
Get In App Events Report
Downloads a detailed report containing raw records for user actions inside your app...
Get Installs Report
Retrieves the complete dataset detailing all non-organic app installs that occurred...
Get Partners Report
Compiles aggregate performance summaries, allowing you to compare different media source partners directly.
Get Uninstalls Report
Retrieves the raw data report detailing how many users uninstalled the app over time.
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AppsFlyer (Pull API) MCP: Solving Manual Attribution Reporting
Right now, running a marketing audit feels like a multi-day job. You jump into the appsflyer dashboard for installs, then switch to Google Analytics to check sessions, and finally export event data into CSVs just to compare performance by region or media source. Copying those numbers over to a master spreadsheet is tedious, error-prone work.
With this MCP, you simply ask your agent: 'Show me the aggregate daily report for all installs in Q2.' The system pulls everything—install records, geo data, and partner comparisons—and delivers one clean, unified file. You get immediate answers without touching a dashboard.
AppsFlyer (Pull API) MCP: Understanding User Acquisition Trends
To understand your full user lifecycle, you currently have to pull multiple reports: one for initial installs, another for uninstalls, and a third for in-app actions. Stitching these three datasets together to calculate true LTV is an enormous data manipulation task.
This MCP lets your agent handle that complex correlation automatically. You can ask it to compare the `get_installs_report` against the `get_uninstalls_report` and even cross-reference successful purchases from the event report—giving you a comprehensive, single-pane view of user value.
What AppsFlyer (Pull API) MCP for AI Agents MCP does for your AI
Your AI client connects directly to your mobile attribution data through this MCP, giving it a comprehensive view of your marketing performance. Instead of jumping between dashboards or exporting files manually, you talk to your agent and ask for the metrics you need—whether it's daily totals for an entire month or raw event logs from a specific partner source.
For instance, if you need to audit how well 'Facebook Ads' performed last quarter against 'Google Search,' your agent pulls those numbers instantly. You can get granular reports on non-organic installs and track every single in-app action (like purchases or level completions) by date. The data comes back clean, structured as CSV files ready for analysis.
This means you spend less time gathering data and more time making decisions. Because Vinkius hosts this MCP, your agent gets secure access to all of your attribution data through one connection point.
019d7551-18f6-7130-9309-82fcd27edf27 How to set up AppsFlyer (Pull API) MCP for AI Agents MCP
The bottom line is that your agent translates complex marketing questions into actionable data pulls from AppsFlyer, bypassing manual dashboard work entirely.
You tell your AI client exactly what data you need, for example, 'Show me the performance summary for EMEA last month.'
The agent uses this MCP to send a secure request to AppsFlyer's Pull API, specifying the desired report type (e.g., geographic) and date range.
Your AI client receives the requested data set, formatted as structured CSV files that you can immediately read or process.
Who uses AppsFlyer (Pull API) MCP for AI Agents MCP
This MCP is for the Growth Marketing team and Data Analysts who spend too much time clicking through dashboards. If you're tired of manually comparing campaign results across different channels or waiting on a data pull, this tool gives your AI agent instant access to the raw numbers.
Uses this MCP to quickly audit if specific media partners are delivering expected install volume and campaign performance trends.
Retrieves raw event data records for deep investigation into user behavior, looking beyond simple totals to calculate true user lifetime value (LTV).
Monitors daily performance and geographic trends across all campaigns so they can adjust ad spend and targeting in real-time.
Benefits of connecting AppsFlyer (Pull API) MCP for AI Agents MCP
Get full visibility into campaign performance. Use the get_partners_report to directly compare installs across different media sources, eliminating manual spreadsheet comparisons.
Deep dive into user behavior. The get_in_app_events_report pulls raw data for purchases or level completions, letting you find specific patterns that surface in standard dashboards.
Save time on reporting. Instead of generating reports day by day, use the get_daily_report to pull entire monthly summaries with a single prompt.
Track user churn and growth. The combination of get_installs_report and get_uninstalls_report lets you calculate net retained users instantly.
Analyze market reach. Need to know if your campaign focused on Germany or Brazil performed better? Use the get_geo_report for instant, location-based insights.
AppsFlyer (Pull API) MCP for AI Agents MCP use cases
Diagnosing a drop in sales after a campaign launch
A Growth Marketer notices sales dipped last week. They ask their agent to pull the get_in_app_events_report for that specific week, filtering by 'purchase' events. The report immediately shows the dip correlated with a change in media source spending, pointing the team toward the problem area.
Comparing two rival ad campaigns side-by-side
The UA Manager needs to know if Campaign A or Campaign B generated more quality installs. They use get_partners_report and ask for a comparison of 'installs' metrics between the two media sources, providing clear numbers that justify budget reallocation.
Investigating user drop-off points
A Data Analyst suspects users are leaving after downloading. They use get_uninstalls_report combined with an installs report to quantify the churn rate and pinpoint if certain geographic areas show unusually high uninstallation rates.
Creating a monthly performance summary for leadership
A Marketing Director needs a simple, executive-level view. They prompt their agent for get_daily_report over the last 30 days and ask it to summarize key metrics, generating a single clean, easy-to-read markdown output.
AppsFlyer (Pull API) MCP for AI Agents MCP tradeoffs
What to watch out for, and the recommended way to handle each one.
Treating raw data as finished reports
Exporting the get_in_app_events_report and expecting a summary. The file is massive and requires manual counting of successful transactions across pages.
Don't just pull the report. Ask your agent to process it: 'Using the raw data from get_in_app_events_report, calculate the total count of purchases where the value was over $10.' This gets you the final number you need.
Forgetting to define timeframes
Asking for a general 'performance report' without dates. The system either fails or returns default, irrelevant data, wasting time.
Always specify boundaries. Use get_daily_report and say: 'I need the daily performance from October 1st to October 31st.' Specificity is everything.
Confusing installs with sessions
Using aggregate totals without knowing if they represent actual unique users or just session counts, leading to bad budget decisions.
To get the true picture of user acquisition, pull both get_installs_report and cross-reference it with the appropriate partner performance report (get_partners_report) for a full view.
When to use AppsFlyer (Pull API) MCP for AI Agents MCP
Use this MCP if your main pain point is synthesizing marketing data from different sources—you need to compare how Campaign A performed against Campaign B, or see how sales metrics change by region. You should use it when you need raw event logs (get_in_app_events_report) for deep analysis or aggregate totals (like get_daily_report). Don't use this if your problem is internal data structure validation; if you just need to validate a schema, an internal database connector works better. Also, don't rely on it for real-time monitoring of live events—it pulls historical and scheduled reports. For immediate, moment-by-moment updates, you'll need a streaming API connection instead.
Frequently asked questions about AppsFlyer (Pull API) MCP for AI Agents MCP
How can I use the AppsFlyer (Pull API) MCP to compare different ad channels? +
You can pull a direct comparison of metrics from various advertising sources. By using the agent, you get an aggregate report that shows installs and sessions side-by-side for every partner, helping you instantly see where your budget should shift.
Is this MCP useful if I only care about purchases and events? +
Absolutely. You don't need to sift through everything. You can specifically ask the agent to retrieve a raw data report for 'purchase' or 'level_complete' events, giving you exactly the transactional details you want for deeper analysis.
Can I use this MCP to analyze user retention and churn? +
Yes. You can combine the get_installs_report with the get_uninstalls_report. This lets your agent calculate net retained users over a period, which is key for figuring out if your marketing spend is actually keeping people engaged.
Does AppsFlyer (Pull API) MCP handle data from different countries? +
It does. You can request reports filtered by geography using the get_geo_report. This lets you compare performance metrics between regions, helping you understand which markets are most profitable.
What if I need historical data for a very specific date range? +
You simply tell your agent the exact start and end dates. The system handles the date parameters automatically when pulling reports like the daily performance summary, ensuring you focus only on the period you care about.