Convertlab MCP for AI. Manage Customer Data & Campaigns via Conversation
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…and any MCP-compatible client
Connect to your AI in seconds.
Convertlab MCP connects your AI client directly to the DM Hub marketing platform. Manage everything from customer profiles and segment lists to active campaign performance and granular behavioral events—all through natural conversation.
Stop clicking through dashboards; just ask your agent for what you need.
What your AI can do
Create customer
Creates a brand new user account record in DM Hub.
Get campaign
Retrieves the specific performance details for one marketing campaign.
Get customer
Fetches all detailed data associated with a single customer profile.
Retrieve detailed profiles and membership information for any listed DM Hub customer.
Get metadata on active or historical marketing campaigns, including their current status and metrics.
List specific behavioral events to track how users interact with your content over time.
Browse all predefined membership groups and identify potential target segments for campaigns.
Get metadata about every point where a customer interacted with your system, from emails to ads.
Ask an AI about this
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Convertlab: 8 Tools for Marketing Operations
These tools let your agent interact with every core function in DM Hub, from creating new accounts to analyzing behavioral data.
Make your AI actually useful.
Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.
Start using Convertlab on VinkiusCreate Customer
Creates a brand new user account record in DM Hub.
Get Campaign
Retrieves the specific performance details for one marketing campaign.
Get Customer
Fetches all detailed data associated with a single customer profile.
List Campaigns
Provides a list of all active and past marketing campaigns available in the system.
List Customers
Returns an enumerable list of every customer account within DM Hub.
List Events
Generates a detailed feed of behavioral events, showing what customers did.
List Member Groups
Lists all existing membership groups used for customer segmentation.
List Touchpoints
Retrieves metadata on every specific interaction point a customer had with the brand.
Security and governance baked right in.
Pick your AI client below to get set up. Just create a Vinkius account, subscribe, and you're instantly up and running. We handle the entire backend infrastructure, delivering out-of-the-box support for HTTPS Streamable, SSE, and OAuth2—zero messy routing required.
Claude AI
Open Claude Settings
Go to claude.ai, click your profile icon, then navigate to Customize → Connectors.
Add Custom Connector
Click the "+" button and select Add custom connector. Paste your Vinkius endpoint URL:
https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp
Replace [YOUR_TOKEN_HERE] with your token
from cloud.vinkius.com. For OAuth-protected servers, expand
Advanced settings to add credentials.
Start a conversation
Open a new chat. The Convertlab integration is available immediately — no restart needed.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
- Import from OpenAPI, Swagger, or YAML specs
- Create Agent Skills with progressive disclosure
- Deploy to edge with MCPFusion framework
- Built in DLP, auth, and compliance on every call
- Real time usage dashboard and cost metering
- Publish to catalog or keep private
Make Your AI Do More
Start with Convertlab, then connect any of our 5,000+ other servers whenever your AI needs more. One click, no limits.
- Use this MCP plus 5,000+ others, all in one place
- Add new capabilities to your AI anytime you want
- Every connection is secured and compliant automatically
- Track usage and costs across all your servers
- Works with Claude, ChatGPT, Cursor, and more
- New servers added to the catalog every week
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Convertlab. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
VINKIUS INFRASTRUCTURE
Cloud Hosted
Managed infra
V8 Isolated
Sandboxed per request
Zero-Trust Proxy
No stored credentials
DLP Enforced
Policy on every call
GDPR Compliant
EU data residency
Token Compression
~60% cost reduction
Works with Claude, ChatGPT, Cursor, and more
The Model Context Protocol standardizes how applications expose capabilities to LLMs. Instead of operating in isolation, your AI gains direct access to external platforms, live data, and real-world actions through secure, standardized connections.
This connection provides 8 powerful capabilities that interface natively with Claude, ChatGPT, Cursor, and other compatible AI platforms. No middleware. No custom integration required.
Manually piecing together a single customer story is exhausting.
Today, figuring out what happened with one client means jumping between the CRM dashboard to get their profile, then opening a separate tab to see which campaigns they were exposed to, and finally downloading an event log just to track their clicks. It's a copy-paste nightmare that takes thirty minutes per audit.
With this MCP, you simply ask your agent: 'What is the full history of Customer X?' The agent gathers the profile data, pulls campaign metadata, and reviews behavioral events in one query. You get an immediate, comprehensive answer without ever leaving the chat interface.
The Convertlab MCP gives you complete visibility into your customer lifecycle.
You eliminate the need to manually check segmentation groups (list_member_groups), audit every marketing touchpoint (list_touchpoints), and then cross-reference that against campaign results. It consolidates all those separate views.
Your agent doesn't just provide data; it links the dots. That makes auditing customer segments or tracking overall performance a quick conversation, not a multi-step data science project.
What your AI can actually do with this
Need to audit a customer's journey or track why a specific campaign is failing? Instead of navigating the complex DM Hub interface, simply talk to your AI agent. It pulls all the necessary data—customer lists, behavioral events, and marketing performance metrics—and presents it in real-time. Your agent acts like an instant marketing operations assistant, handling deep dives into customer records or checking segmentation groups without you ever leaving your chat window.
Because this MCP is hosted on Vinkius, you connect once from any compatible client and get access to Convertlab's full data set. You can ask it to list customers, check the details of a specific campaign, or even pinpoint exactly what actions triggered an engagement event.
019d8429-97d3-72d3-b8e0-8bbff37715c4 
Here's how it actually works
The bottom line is that once connected, you treat complex marketing data like simple conversation prompts.
Subscribe to this MCP and provide your Convertlab App ID and Secret keys.
Connect the credentials to your preferred AI client (Claude, Cursor, etc.).
Start by asking your agent a direct question, like 'List all customers in the VIP segment,' and it handles the rest.
Who is this actually for?
This MCP is for Marketing Managers and Customer Success Leads who are tired of jumping between the CRM dashboard, Google Analytics, and campaign reporting tools. If your job involves auditing a customer's lifecycle or proving ROI on a specific segment, this saves hours.
Uses the MCP to query campaign performance metrics across multiple touchpoints without leaving their communication platform.
Retrieves detailed member profiles and full engagement histories for individual clients, making service calls faster.
Overviews system events and customer segments to audit data integrity or prepare reports on campaign rollout.
What Changes When You Connect
You don't need to click through 5 different tabs. Your agent handles the complexity of querying customer profiles, campaign metrics, and event logs in one go.
Instead of running manual reports on behavioral data, you simply ask your agent to list events for a specific user, getting instant insight into their journey.
When launching new outreach efforts, you can instantly check all existing membership groups to ensure your target segment is correctly defined before sending anything out.
Need to onboard a high-value client? Use the ability to get customer details and immediately cross-reference it with their full list of touchpoints for context.
Setting up new accounts is simple: you can use the tool to create_customer records directly, keeping your data fresh without manual entry.
See it in action
Auditing a struggling campaign
A marketer asks their agent: 'Show me the performance of Campaign X and list all behavioral events for customers who saw it but didn't convert.' The agent instantly gathers data from get_campaign, list_events, and potentially get_customer to pinpoint why people dropped off.
Auditing a customer segment
A team member wants to know the size of their 'High-Value' segment. They ask the agent to list_member_groups and then use list_customers on that specific group, getting an accurate count immediately.
Handling a support inquiry
A customer service rep asks: 'What were all the marketing touchpoints for this user over the last month?' The agent uses get_customer and list_touchpoints to build a complete history, eliminating manual research.
Preparing for an upsell
A sales lead asks: 'Who are our most engaged customers who haven't been targeted by Campaign Y?' The agent combines the data from list_customers with list_events to find ideal targets for a new campaign.
The honest tradeoffs
Treating it like a simple database query
Trying to write complex SQL joins or running separate queries for every piece of data (e.g., first list users, then get campaign details, then list events). This is slow and misses context.
Ask your agent one unified question: 'Give me the customer profile and all associated behavioral events for Campaign Z.' The MCP handles linking those tools together automatically.
Ignoring segment boundaries
Sending a campaign blast without checking if the target audience belongs to an active or defined membership group. You risk wasting money on inactive lists.
Always start by listing_member_groups first, then use that data to filter your customer list before running any creation or targeting action.
Over-relying on basic data retrieval
Just asking 'List all customers.' This gives you names but no context. You don't know their behavior or what campaigns they saw.
Always pair list_customers with a request for touchpoints: 'Show me the top 10 customers from list_customers who also have high engagement recorded in list_events.'
When It Fits, When It Doesn't
Use this MCP if your workflow requires connecting disparate pieces of marketing data—like tying customer behavior (list_events) to campaign performance (get_campaign). It's built for the analyst who needs a 360-degree view without manual effort. Don't use it if you just need to run a simple, single report that lives entirely within one specific dashboard tab. If your goal is only data ingestion and not analysis or synthesis, look into dedicated ETL tools instead. You must remember that while the tool can list_customers and retrieve details, it doesn't automatically merge two separate customer records; you still need to manage core data integrity yourself.
Questions you might have
How do I use the list_customers tool with Convertlab? +
You ask your agent to list all customers. It retrieves an enumerable list of every DM Hub customer, giving you a starting roster for any deep dive.
What is the difference between list_events and get_customer using Convertlab? +
list_customers gives you who exists. get_customer provides detailed data on one person. list_events shows what those people did—the actual actions taken.
Can I use the create_customer tool to add new users? +
Yes, you can use the create_customer tool to quickly build a new user record in DM Hub if you need to onboard someone manually and fast.
How do I check campaign performance with list_campaigns using Convertlab? +
You first run list_campaigns to see all options, then ask the agent to get_campaign for the specific one you want details on. It pulls the full metric report.
What information do I need to connect my AI agent to use the Convertlab MCP? +
You'll need your dedicated Convertlab App ID and App Secret. These credentials manage access to all tools, including list_customers and get_campaign. Always treat these keys as sensitive data.
If I run the list_events tool repeatedly, is there a limit on how much data I can pull? +
Yes, rate limits apply to maintain platform stability. If you hit a ceiling, your agent will get an error code. Try spacing out large queries or requesting only specific date ranges.
How can I scope down my search when using the list_members_groups tool? +
You must pass filtering parameters in your query. Instead of listing all groups, specify criteria like a certain membership status or creation date to narrow results immediately.
What should I do if the get_customer tool returns an 'Access Denied' error? +
This usually means the credentials used don't have read permissions for that specific customer record. Check your App ID and App Secret settings within Convertlab.
How do I find my Convertlab App ID and Secret? +
Log in to your Convertlab DM Hub admin portal, go to [Settings] → [App Management], and you will find your App ID and Secret there. Ensure your application has the required API scopes enabled.
Can I see customer behavioral events through this server? +
Yes. Use the list_events tool to retrieve historical behavioral data from your customers. This is essential for auditing engagement and understanding customer journeys.
Is it possible to monitor campaign performance? +
Yes! Use the list_campaigns tool to see all active and past marketing campaigns and get_campaign with a specific ID to retrieve detailed performance metrics and configuration.
We've already built the connector for Convertlab. Just plug in your AI agents and start using Vinkius.
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All 8 tools are live and waiting.
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