Supercharge your AI with DISQO. Manage consumer behavior and market insight data.
Works with every AI agent you already use
…and any MCP-compatible client








Connect to your AI in seconds.
DISQO manages deep consumer insight projects, allowing your agent to track audience panels and monitor behavioral metrics instantly. Use this MCP to run live research simulations, check project statuses across dozens of campaigns, and pull structured data points on what consumers are actually doing right now.
What your AI can do
Get platform metadata
Retrieves general account details, including metadata and usage quotas for your DISQO platform.
Get project details
Pulls the specific settings and current operational status for one chosen consumer insight project.
Quick behavioral audit
Generates an immediate, high-level summary of the most actively tracked consumer behaviors across the platform.
Retrieve detailed settings and current execution status for any consumer research project.
List all defined customer groups or identify the largest available panels for your target demographics.
Get a high-level summary of the most active consumer behaviors and data points tracked by the platform.
Find specific, pre-processed consumer insights or performance reports using simple keywords.
Check your account's current metadata and any usage limits to ensure smooth operation.
Ask an AI about this
Compatible AI Apps
OAuth 2.0 CompatibleWaiting for input…
DISQO: 10 Tools for Consumer Insights
These ten tools let you govern everything from audience segmentation (`list_research_audiences`) to deep metric auditing (`quick_behavioral_audit`), giving your agent full control over the insights workflow.
Make your AI actually useful.
Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.
Start using DISQO on VinkiusGet Platform Metadata
Retrieves general account details, including metadata and usage quotas for your DISQO platform.
Get Project Details
Pulls the specific settings and current operational status for one chosen consumer...
Quick Behavioral Audit
Generates an immediate, high-level summary of the most actively tracked consumer...
List Running Research Projects
Identifies which research projects are currently in the active data collection phase...
List Research Audiences
Lists every defined consumer group you can target for a study or survey.
List Consumer Insights
Retrieves a list of existing consumer insights and performance reports that are ready for review.
List Behavioral Metrics
Lists all available data points describing how consumers interact with products or services.
List Insight Projects
Provides an overview list of every consumer insight project currently managed in...
List Largest Research Panels
Identifies specific audience segments that have the highest number of available...
Search Insights By Keyword
Finds and reports on specific insights or performance metrics using a simple search...
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Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
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Works with Claude, ChatGPT, Cursor, and more
The Model Context Protocol standardizes how applications expose capabilities to LLMs. Instead of operating in isolation, your AI gains direct access to external platforms, live data, and real-world actions through secure, standardized connections.
This connection provides 10 powerful capabilities that interface natively with Claude, ChatGPT, Cursor, and other compatible AI platforms. No middleware. No custom integration required.
Manually tracking consumer performance is a nightmare.
Right now, checking on your research can feel like assembling puzzle pieces from five different dashboards. You open the project tracker to see if it’s running, then switch tabs to check which demographics are available, and finally copy-paste metric definitions into a spreadsheet just to build one report.
With this MCP, you stop clicking and start talking. Instead of opening multiple views, you tell your agent exactly what you need—'How is the Q3 project doing with our target audience?'—and it brings together the status, the audience size, and the metrics into one answer.
Getting a complete picture using `list_consumer_insights`
You used to have to manually run reports for different keywords and then spend hours compiling them all together. You'd ask one person for 'e-commerce trends,' and another for 'mobile behavior,' resulting in disconnected documents.
Now, you use `list_consumer_insights` to see everything that exists, then tell your agent to search across those results using a keyword. It synthesizes the reports into a unified summary instantly.
What your AI can actually do with this
This connection lets you manage complex market research without leaving your chat window. You don't need a developer; you just talk to it. Instead of jumping through multiple dashboards or running custom queries to track audience performance, you simply ask for the data. It pulls reports and trends directly into your conversation.
Need to see what consumer segments are most active? Just ask. Want to know if your current research project is on schedule? Get that status right away. Everything—from listing all ongoing campaigns to finding specific behavioral metrics—is available through a single point of connection. This whole process runs smoothly inside the Vinkius catalog, so you connect once and get access to deep insight tracking across every tool you need.
019d7586-d93b-7330-9490-f28c31ede2b5 Here's how it actually works
The bottom line is: it turns complex API interactions into natural conversation.
Connect the DISQO MCP to your AI client. You authorize access using your provided API Key.
Tell your agent what you need—for example, 'What are the biggest panels available?' or 'Check the status of the Q3 campaign.'
Your agent runs the necessary tool calls and returns a synthesized answer containing structured data points.
Who is this actually for?
Market Researchers, Brand Strategists, and Data Analysts. You're the person staring at dozens of spreadsheets, manually cross-referencing panel sizes against project deadlines just to answer one executive question.
Uses this MCP to quickly check the status of multiple projects using list_insight_projects and confirm audience availability via list_research_audiences on the fly.
Feeds insights into a planning session, asking for deep trends by running quick_behavioral_audit to guide messaging without opening a separate dashboard.
Gathers structured metric definitions using list_behavioral_metrics, then uses get_platform_metadata to ensure the data source hasn't hit any usage limits before building reports.
What Changes When You Connect
You don't have to check dashboards. Need a status update on the 'Holiday Trend' project? Just ask for get_project_details, and your agent delivers the current state immediately.
Finding talent is fast. Instead of guessing, use list_largest_research_panels to pinpoint which demographics have the most available participants right now.
Audit major trends in seconds. The quick_behavioral_audit tool gives you a summary of top-level behavioral metrics—no deep dive needed just yet.
Avoid data silos. Use list_consumer_insights and then run search_insights_by_keyword to pull reports on one topic across multiple campaigns simultaneously.
Keep track of who's available. Running list_research_audiences lets you see every defined group, making it simple to scope out a new study.
See it in action
Diagnosing an engagement drop
The team noticed user activity dropped 15% this week. The agent first runs quick_behavioral_audit for immediate context, then uses list_running_research_projects to see if any recent project changes correlate with the dip, pinpointing the source of the problem.
Scoping a new product launch
A brand strategist needs to know who to target. They ask the agent to run list_research_audiences and then follow up with list_largest_research_panels to find the ideal, highly available segment for their test group.
Quarterly review preparation
A data analyst needs a report on 'mobile usage patterns'. They use search_insights_by_keyword first. If that's too narrow, they broaden the scope by calling list_behavioral_metrics to see all available related data points.
Checking campaign readiness
The project manager needs to know if two key campaigns are ready to run. They use list_insight_projects to get the master list, then call get_project_details on each one to confirm their specific settings and status.
The honest tradeoffs
Asking for 'all data'
Sending a vague request like, 'Show me everything about consumers.' The agent gets overwhelmed and returns unorganized, unusable blocks of text.
Be specific. Instead of asking for everything, first run list_research_audiences to scope the population, then use quick_behavioral_audit to narrow down the metrics you actually need.
Ignoring project status
Assuming a campaign is live just because it was planned. The agent can't confirm if the data collection phase started or failed.
Always check list_running_research_projects before acting on a campaign. This confirms the current operational state of the project.
Missing system checks
Running complex reports that fail suddenly because the account hit an API usage limit.
Always start by running get_platform_metadata. This tells you if there are any quota issues or warnings before you waste time on a big report.
When It Fits, When It Doesn't
Use this MCP when your goal is diagnosis, status checking, or retrieving structured data from deep research platforms. If you need to know what's currently happening with consumer behavior or audience availability, this is the right tool set. Don't use it if you just want general market sentiment—for that, a simple keyword search might suffice. However, don't rely on it for external economic news; DISQO only handles internal behavioral data. If your problem involves integrating two totally separate systems (e.g., sales data and survey data), you need an adapter tool designed for cross-platform merging, not just this insights MCP.
Questions you might have
How do I check if my account has usage limits with DISQO MCP? +
You run get_platform_metadata. This tool immediately shows you your current usage and any defined quota limits for the platform, stopping you from running costly reports unnecessarily.
What is the best way to find a target audience with enough members? +
Run list_research_audiences first to see all options. Then use list_largest_research_panels to narrow down which of those groups has the most verified participants available for your study.
Do I need to know what behavioral metrics before using DISQO MCP? +
Not necessarily, but it helps. Running list_behavioral_metrics gives you a complete dictionary of every data point the system tracks, letting you guide your agent with precise terminology.
How can I check if multiple research projects are active? +
Use list_running_research_projects. This tool filters out completed or paused studies and gives you a list of everything that's actively gathering data right now.
What is the necessary setup process when I use my AI client with `get_platform_metadata`? +
You must authorize your agent using a DISQO API Key, which you find in your platform settings. This key allows your MCP to access metadata and usage limits across your entire account.
If I use `get_project_details`, what specific information about a research project can my AI agent retrieve? +
This tool gives you the full configuration, detailed settings, and execution status for any single DISQO project. It's perfect for deep-diving into a project's internal mechanics.
How do I use `search_insights_by_keyword` to find specific reports or trends? +
The tool searches consumer insights using text keywords, so you can pinpoint relevant topics quickly. Remember that the results are keyword matches; follow up with a request to view the actual report data.
How do I use `list_research_audiences` to see every defined audience segment? +
This command provides a complete list of all established consumer audiences. You can review these segments side-by-side to determine which demographics are best suited for your current research goals.
How do I get a DISQO API Key? +
Log in to your DISQO platform account, navigate to the API section in your organization settings, and you can generate or retrieve your unique API Key from there. Note that API access may require a specific plan.
Can the agent show real-time consumer behavior? +
Yes, you can use the list_behavioral_metrics tool to retrieve available consumer data points and high-level trends as reported by the DISQO behavioral data platform.
Is the integration secure for sensitive research data? +
Absolutely. This integration uses official DISCO API protocols and only accesses the projects and insights exposed via your API key permissions, ensuring enterprise-grade research security.
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