How to Use the Email Marketing Performance Calculator MCP in Claude

Q: How do I install the Email Marketing Performance Calculator on Claude Desktop?

Open your claudedesktopconfig.json file and add the configuration block under your mcpServers key. Once you save and restart the desktop app, your agent can run the calculation tools immediately.

Run raw email campaign data through Claude Desktop to instantly calculate real-world sender reputation and revenue metrics.

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Connect Email Marketing Performance Calculator MCP to Claude Desktop

Create your Vinkius account to connect Email Marketing Performance Calculator to Claude Desktop — we handle the hosting, security, and runtime updates so you don't have to. No server setup required.

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Setup Email Marketing Performance Calculator with Claude Desktop

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Benchmark campaign results inside Claude Desktop

The `get_industry_benchmark` tool stops you from guessing if a 20% open rate is actually good for your specific market. This MCP lets your desktop agent pull verified industry data instantly. Your agent compares your current campaign numbers against real sector averages. You get immediate clarity on where your messaging falls short without hunting through old marketing PDFs.

Audit delivery and engagement with this MCP Server

The `calculate_delivery_metrics` and `calculate_engagement_metrics` tools parse raw logs and export files from your email provider straight in your chat window. Your agent handles the mess to calculate exactly what went where. You do not need to build complex Excel formulas to find your true click rates. Drop the raw export into your conversation and let the agent isolate bounce rates or declining trends.

Calculate financial returns inside your desktop workspace

The `calculate_revenue_metrics` tool figures out the actual dollar value of your list without leaving your conversation. Paste your raw send numbers and sales data to see your true return on investment. You get instant calculations for revenue per recipient and subscriber lifetime value. This makes it easy to justify your marketing spend directly to your team during planning sessions.

Setup guide

Set up Email Marketing Performance Calculator MCP in Claude Web or Desktop

1

Open Claude Settings

Go to claude.ai, click your profile icon, then navigate to Customize → Connectors.
2

Add Custom Connector

Click the "+" button and select Add custom connector. Paste your Vinkius endpoint URL: https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. For OAuth-protected servers, expand Advanced settings to add credentials.
3

Start a conversation

Open a new chat. The Email Marketing Performance Calculator MCP tools are available immediately — no restart needed.

Endpoint URL

https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp

No configuration file needed — paste the URL directly in the Claude web interface.

Available on Free (1 connector), Pro, Max, Team, and Enterprise plans.

Prerequisites

Claude Desktop installed (macOS or Windows)
Active Vinkius subscription with a valid endpoint token

1

Open Claude Desktop Settings

Click the menu icon at the top-left corner, go to Settings → Developer → Edit Config. This opens claude_desktop_config.json in your default text editor.
2

Paste the Email Marketing Performance Calculator MCP configuration

Copy the JSON snippet on the right into the mcpServers object. Replace [YOUR_TOKEN_HERE] with your endpoint token from cloud.vinkius.com.
3

Restart Claude Desktop

Close and reopen the application. Claude needs a full restart to load new MCPs — refreshing a conversation is not enough.
4

Verify the connection

Open a new conversation. Click the 🔌 icon at the bottom of the message input. You should see tools listed under email-marketing-performance-calculator-mcp.

json

{
  "mcpServers": {
    "email-marketing-performance-calculator-mcp": {
      "url": "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    }
  }
}

Get your connection token →

Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Email Marketing Calculator. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

Why Choose Vinkius

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Common questions about Email Marketing Performance Calculator MCP in Claude Desktop

Open your claude_desktop_config.json file and add the configuration block under your mcpServers key. Once you save and restart the desktop app, your agent can run the calculation tools immediately.

Yes, you can register this as a custom connector in your browser settings if you use the web version. Paste the remote HTTPS URL under your integrations tab to run your calculations on any device.

Yes, the desktop app runs this tool locally via stdio. You can drag and drop raw CSV campaign exports directly into your chat, and your agent will parse them.

The MCP matches your business type against a built-in database of sector-specific averages. Your agent checks these benchmarks to tell you if your click rates are lagging.

Your raw metrics, including open rates and sales figures, stay entirely within your local desktop environment. This MCP processes calculation parameters locally, so your sensitive financial numbers are never sent to third-party databases.

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