Google Business Profile MCP. Manage Local Reviews, Posts, and Q&A Instantly
Google Business Profile MCP lets you manage your physical location's online presence using natural language. Monitor customer reviews, update store hours, create local announcements, and answer public questions—all from your preferred AI client.
Give Claude and any AI agent real-world access
Retrieve detailed info about a specific location or list all managed business sites.
Fetch recent customer reviews, view the latest questions asked by patrons, and track general account performance metrics.
Draft or post replies to customer feedback, provide official answers to public Q&A, and create new local announcements.
List all managed accounts, update operating hours, and retrieve a list of specific business posts (like sales or events).
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What AI agents can do with Google Business Profile: 12 Tools for Listing Management
Use these tools to gather location data, manage posts, track reviews, and maintain your local business profile using natural language commands.
Make your AI actually useful.
Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.
Start using Google Business Profile MCPAnswer Question
Provides a direct answer to a question asked by a customer online.
Create Review Reply
Drafts and posts a reply directly in response to a specific customer review.
Get Location Details
Retrieves detailed information for one of the business locations you manage.
Get Location Insights
Fetches performance metrics to show how customers find and interact with your...
Get Review
Retrieves all the specific details for a single customer review.
Get Verification Status
Checks and reports on the current verification status of a managed location.
List Accounts
Lists all the Google Business accounts that are currently set up under your management profile.
List Local Posts
Fetches a list of existing local posts, including updates, events, or sales offers.
List Locations
Lists all the specific physical business locations managed by your connected account.
List Questions
Gets a list of customer questions that have been posted for a particular location.
List Reviews
Retrieves all the recent reviews left by customers at a specific site.
Update Business Hours
Changes and updates the operating hours for one of your managed business locations.
Security and governance baked right in.
Pick your AI client below to get set up. Just create a Vinkius account, subscribe, and you're instantly up and running. We handle the entire backend infrastructure, delivering out-of-the-box support for HTTPS Streamable, SSE, and OAuth2—zero messy routing required.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
- Import from OpenAPI, Swagger, or YAML specs
- Create Agent Skills with progressive disclosure
- Deploy to edge with MCPFusion framework
- Built in DLP, auth, and compliance on each call
- Real time usage dashboard and cost metering
- Publish to catalog or keep private
Make Your AI Do More
Start with Google Business Profile, then connect any of our 5,200+ other servers whenever your AI needs more. One click, no limits.
- Use this MCP plus 5,200+ others, all in one place
- Add new capabilities to your AI anytime you want
- Connections are secured and governed automatically
- Track usage and costs across all your servers
- Works with Claude, ChatGPT, Cursor, and more
- New servers added to the catalog weekly
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Google Business Profile. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
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The endless tabs for local business owners today
Every day, you open Google Search, then your dedicated dashboard, then maybe a social media site. You click through multiple menus just to check if someone complained about the wait time or noticed that your holiday hours are wrong. If there's even a single customer question unanswered, it feels like falling behind.
With this MCP, you talk directly to your agent. Need to know what customers are asking? Ask it. Want to update those holiday hours? Tell it. You get immediate status reports and actions without navigating complex web UIs.
Google Business Profile: Centralized Listing Management
The tedious parts that disappear are the constant logins, the manual cross-checking of hours across different platforms, and the copying/pasting of complaint details into a separate draft reply. You don't need to worry about remembering which tab holds the latest review.
Now, managing your local presence is conversational. You simply describe the task—like 'Draft a reply to that 3-star Yelp review'—and get it done.
What Google Business Profile MCP does for your AI
This MCP connects your Google Business Profile account to your agent, giving it direct control over how your business shows up on Google Search and Maps. You can stop manually logging into the GBP dashboard every day just to check for feedback or updates. With this MCP, you tell your AI client what needs doing—like checking performance metrics or drafting a reply to a bad review—and it executes the task using tools housed within Vinkius.
You'll get real-time insights on how people find and interact with your store, allowing you to keep information current and customers engaged without the daily grind of manual dashboard checks.
019d75a8-0f68-72a1-98f8-ec2cd33f3c9c How to set up Google Business Profile MCP
The bottom line is that you get immediate, conversational access to complex local SEO and customer management tasks.
Subscribe to this MCP on Vinkius and enter your Google Business Account ID.
Complete the secure OAuth flow. This grants management access, allowing your agent to interact with your live profile data.
Use natural language in your AI client to request changes or information; for example, 'Reply to the latest review' or 'What were our top search terms last month?'
Who uses Google Business Profile MCP
Local business owners need this if they're tired of manually checking multiple dashboards just to manage their online reputation. Marketing managers use it when they need to coordinate posts across several locations quickly. Customer support teams rely on it for monitoring and answering public questions efficiently.
Uses this MCP to check if store hours are current and immediately draft replies to new customer reviews without leaving their primary chat interface.
Manages local posts, creating updates or announcing events across multiple storefronts using natural language instructions.
Monitors and answers customer questions posted on Google Maps, improving the overall helpfulness of the business listing.
Benefits of connecting Google Business Profile MCP
Stop manually updating store hours. You can use the update_business_hours tool to change operating times across all relevant listings in seconds.
Improve reputation fast. Instead of copying a review into a draft email, you simply ask your agent to draft or post replies using the create_review_reply tool.
Understand performance at a glance. The get_location_insights tool pulls metrics showing how customers find and interact with your business, turning raw data into actionable intelligence.
Keep the conversation going. You can monitor incoming questions via list_questions and use the answer_question tool to provide an official response immediately.
Coordinate content across sites. Use tools like list_local_posts and others to manage updates, events, or sales offers for every location from a single prompt.
Google Business Profile MCP use cases
A 3-star review pops up late Friday night.
Instead of waiting until Monday morning to copy and paste an apology, you ask your agent. It fetches the details using get_review, drafts a sincere response, and posts it immediately via create_review_reply. The customer sees the response within minutes.
You need to announce a seasonal sale across 10 locations.
You prompt your agent to create an 'OFFER' post. It uses the functionality behind list_local_posts to draft and publish the announcement simultaneously across all 10 verified sites.
A customer asks about a new service you just added.
You tell your agent, 'Answer this question.' It uses list_questions to find the query, then posts an official answer via answer_question, improving your profile’s helpfulness and authority.
Your holiday hours changed unexpectedly.
You run a command instructing it to change the schedule. The agent uses update_business_hours to ensure every listing reflects the new, correct operating times instantly.
Google Business Profile MCP tradeoffs
What to watch out for, and the recommended way to handle each one.
Using spreadsheets for hours
Manually tracking business hours in a spreadsheet and then having an employee remember to update the physical Google Maps entry when changes happen.
Use this MCP's update_business_hours tool. You just tell your agent, 'Set Monday hours to 9 AM - 5 PM,' and it handles the required updates for you.
Copy-pasting replies
Reading a negative review, then manually drafting a response in an email client before remembering to post it back on Google.
Use get_review to grab the details and then use create_review_reply. This keeps your communication directly tied to the source of the feedback.
Forgetting what you're missing
Thinking you know how well you're doing, but not knowing if 'coffee near me' is a bigger search driver than 'best latte in town.'
Run get_location_insights. This fetches the performance metrics so you can see exactly what searches are driving traffic to your location.
When to use Google Business Profile MCP
Use this MCP if your primary pain point is managing and responding to local customer feedback, hours, or posts. It's essential for any business that relies on its Google Search visibility.
Don't use it if you need deep inventory management (use a dedicated ERP tool) or if your primary goal is internal employee scheduling (use an HR platform). This MCP only speaks the language of public-facing listings. If all you care about are sales figures from last quarter, stick to a pure analytics connector; this focuses on reputation and presence, not back-end financials.
Frequently asked questions about Google Business Profile MCP
How do I update hours using Google Business Profile MCP? +
You use the update_business_hours tool. You simply tell your agent what the new schedule is, and it changes the operating hours for the location immediately.
Can Google Business Profile MCP help me reply to reviews? +
Yes, you use the create_review_reply tool. Your agent can draft a thoughtful response directly within your preferred chat client and post it as if you wrote it.
Does this MCP only work for my main store? +
No. You first need to run list_accounts to see all managed profiles, then use location-specific tools like list_reviews or get_location_details on any of them.
What is the best way to check my performance? +
Run get_location_insights. This fetches crucial metrics, showing you search terms and how customers are interacting with your listing overall.
How do I get all the questions asked about my business? +
Use the list_questions tool. It retrieves a list of every customer question posted for that location, making them ready for you to answer using answer_question.