Raven Tools MCP. Track rankings and audit site health instantly.

Raven Tools connects your AI agent straight into professional SEO data, letting you manage everything from keyword rankings to site audits without leaving your chat interface. You get full control over search engine optimization reporting just by talking to your agent.

When you're getting set up for a client, you start with project visibility. Your agent can use the list_projects tool to show you every active client account and their associated domains in your system. Once you know which projects are running, you can pull core details and status reports using the get_project tool, giving you an immediate overview of what's going on with that specific client’s domain.

To manage what needs tracking, you first handle the keywords and competitors. You use list_keywords to get a complete list of every single keyword already managed within a project scope. If you need to track a new term, run the add_keyword tool; this adds the necessary keyword for ranking monitoring.

When a keyword's tracking is done, simply call remove_keyword to delete it from active monitoring.

For competitive analysis, you handle domains and keywords in batches. You can use list_competitors to see all the competitor domains currently tracked against your client. Need to add a new rival? The add_competitor tool lets you manually input a new domain into your managed list for comparison. If you ever need to see which competitors you're tracking, list_competitors gives you that roster.

When it comes time to check performance, the ranking tools do the heavy lifting. You can get the current search engine rank for one specific keyword in a project using get_rank. But if you wanna see the full picture—the rankings for every single tracked term across an entire client portfolio—you use get_rank_all.

This provides bulk data on all your key metrics. To keep things running, you should check the system connection status by calling check_raventools_status, which verifies both your account's active connection and API connectivity.

For site health and authority, you have two main mechanisms. You can run a full technical audit report on any domain using get_site_audit. This pulls the latest site health score and points out technical issues that need fixing. To gauge external authority, your agent runs the get_links tool, which retrieves a comprehensive list of backlinks associated with a specific domain.

These tools let you manage entire SEO workflows: You can get project status via get_project, monitor rankings using both get_rank and get_rank_all, maintain site health by running get_site_audit, assess authority through backlink retrieval with get_links, and keep track of who's competing by adding or listing domains using add_competitor and list_competitors.

You'll never have to export a CSV again; your AI client handles all the data pulling directly in conversation.