How to Use the AdRoll MCP in Claude

Pull live AdRoll campaign metrics and audience segments directly into Claude Desktop.

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Connect AdRoll MCP to Claude Desktop

Create your Vinkius account to connect AdRoll to Claude Desktop and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Setup AdRoll with Claude Desktop

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Analyze AdRoll campaigns inside Claude Desktop

Your marketing data usually lives trapped in browser tabs. Claude changes that. You ask for an update, and your agent runs `list_campaigns` to grab the current state of your retargeting efforts. It hits the API, pulls the active list for any profile via `list_advertisables`, and drops the raw performance numbers right into your chat window. You don't have to export CSVs anymore. Tell the desktop app to compare last week's spend against this week's conversions. The agent fires `get_campaign` to pull the exact details and formats them into a readable breakdown. You get answers in seconds instead of digging through dashboards.

Break down ad group performance

Sometimes a campaign looks fine until you look at the individual ad groups. This MCP server lets your client dig deeper automatically. It calls `list_adgroups` to see exactly which targeting sets are eating your budget without driving clicks. You spot a problem and want to see the actual creative causing the issue. The agent uses `list_ads` to pull the specific display assets tied to that group. You get a clear view of what is running where, all without leaving your local environment.

Generate custom conversion reports

Standard dashboards rarely answer the specific questions your team asks on a Friday afternoon. You need custom cuts of your data fast. By passing a JSON string of criteria to `get_report`, your AI pulls exactly the metrics you care about. You ask for a breakdown of audience performance over the last thirty days. The system hits `list_segments` to identify your active retargeting pools, then cross-references that with the custom report data. You get a plain-text summary you can copy straight into Slack.

Setup guide

Set up AdRoll MCP in Claude Web or Desktop

1

Open Claude Settings

Go to claude.ai, click your profile icon, then navigate to Customize → Connectors.
2

Add Custom Connector

Click the "+" button and select Add custom connector. Paste your Vinkius endpoint URL: https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. For OAuth-protected servers, expand Advanced settings to add credentials.
3

Start a conversation

Open a new chat. The AdRoll MCP tools are available immediately — no restart needed.

Endpoint URL

https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp

No configuration file needed — paste the URL directly in the Claude web interface.

Available on Free (1 connector), Pro, Max, Team, and Enterprise plans.

Prerequisites

Claude Desktop installed (macOS or Windows)
Active Vinkius subscription with a valid endpoint token

1

Open Claude Desktop Settings

Click the menu icon at the top-left corner, go to Settings → Developer → Edit Config. This opens claude_desktop_config.json in your default text editor.
2

Paste the AdRoll MCP configuration

Copy the JSON snippet on the right into the mcpServers object. Replace [YOUR_TOKEN_HERE] with your endpoint token from cloud.vinkius.com.
3

Restart Claude Desktop

Close and reopen the application. Claude needs a full restart to load new MCPs — refreshing a conversation is not enough.
4

Verify the connection

Open a new conversation. Click the 🔌 icon at the bottom of the message input. You should see tools listed under adroll-alternative-mcp.

json

{
  "mcpServers": {
    "adroll-alternative-mcp": {
      "url": "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    }
  }
}

Get your connection token →

Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by AdRoll. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

Why Choose Vinkius

Vinkius connects your tools to AI with real-time monitoring and automatic cost savings — all from one dashboard.

Connect AdRoll now

Real-time monitoring

Live

visibility into every interaction

Connect your favorite tools to your AI and see exactly what's happening — every request, every response, in real time.

Built-in savings

60%

lower AI costs

Vinkius compresses data between your apps and your AI automatically. Lower bills every month — no configuration required.

Single dashboard

One

place for every integration

Every tool your AI connects to, managed from a single screen. One account, complete control.

Common questions about AdRoll MCP in Claude Desktop

Open the desktop app and go to Settings, then Developer. Edit your `claude_desktop_config.json` file to include the AdRoll MCP server command. Restart the application and look for the hammer icon in your chat input.

No. This integration focuses entirely on reading data and reporting. Your agent will read metrics using tools like `get_report` but cannot spend money or launch new ads.

Speed and context. You ask a question in plain English, and the AI grabs the exact numbers you need. You skip the login screens and the clunky report builders entirely.

Yes. You can add the server URL as a custom connector in the web interface. Go to Settings, click Integrations, and paste the endpoint to start pulling marketing data in your browser.

Vinkius runs your connection in an isolated V8 sandbox that gets destroyed after use. Your campaign spend, conversion rates, and audience segment definitions never train external models. Only the specific metrics your agent requests pass through the temporary endpoint token.

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