How to Use the AdRoll MCP in OpenAI Agents SDK

Q: How does the AdRoll MCP server work with the OpenAI Agents SDK?

You just pass the Vinkius server URL to the MCPServerStreamableHttp constructor. The OpenAI Agents SDK automatically discovers all the AdRoll tools like getcampaign and listads. Set cacheToolsList=True so it doesn't have to re-discover them on every run.

Build production-ready marketing agents that run AdRoll campaigns. The OpenAI Agents SDK gives you the guardrails to deploy with confidence.

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Connect AdRoll MCP to OpenAI Agents SDK

Create your Vinkius account to connect AdRoll to OpenAI Agents SDK and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Setup AdRoll with OpenAI Agents SDK

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Get Campaign and Ad Performance

The `get_report` tool gives your agent raw performance data directly from AdRoll. You can then feed this data into other specialized agents for analysis or visualization, using the SDK's handoff features. It's not just about getting numbers; it's about building a pipeline. Your agent can also pull specific campaign details with `get_campaign` or see every ad group with `list_adgroups`. Since the OpenAI Agents SDK traces every action, you'll have a full audit log of what data was requested and when, right in your dashboard.

Manage AdRoll Campaigns with the OpenAI Agents SDK

This MCP Server exposes core AdRoll objects for your agent to work with. Use `list_advertisables` to find the right profile, then `list_campaigns` to see what's running. Your agent can check the status of a campaign before deciding on its next action. The built-in guardrails are key here. You can configure rules that prevent an agent from, say, pulling a report on the wrong advertisable. The agent's proposed action is validated *before* it runs, which is critical for production systems touching live ad accounts.

Explore Audiences and Ads

Let your agent discover audience segments using the `list_segments` tool. This is perfect for building automated reporting agents that check which audiences are performing best. You can also get a full inventory of creative assets with `list_ads`. Combine this with performance data from `get_report` to create agents that suggest which ads to pause or promote, all within the safety of the OpenAI Agents SDK framework.

Setup guide

Set up AdRoll MCP in OpenAI Agents SDK

Prerequisites

Python 3.10+ installed
openai-agents package (pip install openai-agents)
Active Vinkius subscription with a valid endpoint token

1

Install the SDK

Run pip install openai-agents to install the OpenAI Agents SDK. The MCP integration is built-in — no extra dependencies needed.
2

Connect via SSE transport

Use MCPServerSse with your Vinkius endpoint URL. Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. The SDK auto-discovers all AdRoll tools at runtime.
3

Create your Agent

Pass the MCP to Agent(mcp_servers=[server]). The agent receives AdRoll tools as native definitions — JSON schemas resolve automatically.
4

Run the agent

Call Runner.run(agent, prompt) to execute. The agent invokes the appropriate AdRoll tools and returns structured results. Copy the full example on the right to get started.

agent.py

import asyncio
from agents import Agent, Runner
from agents.mcp import MCPServerSse

async def main():
    async with MCPServerSse(
        url="https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    ) as server:
        agent = Agent(
            name="AdRoll Agent",
            instructions="You have access to AdRoll tools.",
            mcp_servers=[server],
        )
        result = await Runner.run(agent, "List recent transactions")
        print(result.final_output)

asyncio.run(main())

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Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by AdRoll. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

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Common questions about AdRoll MCP in OpenAI Agents SDK

You just pass the Vinkius server URL to the `MCPServerStreamableHttp` constructor. The OpenAI Agents SDK automatically discovers all the AdRoll tools like `get_campaign` and `list_ads`. Set `cacheToolsList=True` so it doesn't have to re-discover them on every run.

Yes, that's a core feature of the SDK. Every tool call to the AdRoll MCP, like `get_report`, is logged and visible in your OpenAI dashboard. You get a full execution trace without any extra setup.

You can build agents that monitor campaign performance, report on ad group metrics, or cross-reference audience segments. For example, an agent could use `list_campaigns` and `get_report` to generate a daily summary and flag underperforming campaigns.

No, this setup is for production. The OpenAI Agents SDK is built with guardrails and agent-to-agent handoffs, letting you create specialized, reliable systems that interact with AdRoll data.

Your AdRoll campaign and performance data is streamed through our V8 Isolate Sandbox on its way to your agent. The connection is secured by your unique Vinkius endpoint token, and the execution environment is ephemeral, meaning no data is stored after the tool call completes.

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