Amplemarket MCP. Automate B2B outreach, from search to sequence, in chat.
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Amplemarket MCP Server. Automate your B2B sales outreach and lead generation directly from your AI client. Find specific contacts by job title or company, build organized lead lists, and run full outreach sequences without leaving your chat window.
It manages complex outbound strategies and triggers custom playbooks based on real-time data signals.
What your AI agents can do
Add leads to list
Adds a group of discovered leads to a specific, existing lead list.
Add leads to sequence
Adds discovered leads to an ongoing outreach sequence.
Create lead list
Creates a new, dedicated list to hold a set of prospects.
Search for B2B people using criteria like job title or company name, and retrieve their full contact profiles.
Create named lead lists and add contacts to them, keeping your prospecting data organized for follow-up.
List available outreach sequences and add newly found leads to them, automating the follow-up process.
Push dynamic data entries to activate custom, personalized playbooks (signals) in Duo Copilot.
Quickly look up contact details or identify active sequences using simple commands in your chat interface.
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Supported MCP Clients
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019d754dadd leads to list
Adds a group of discovered leads to a specific, existing lead list.
019d754dadd leads to sequence
Adds discovered leads to an ongoing outreach sequence.
019d754dcreate lead list
Creates a new, dedicated list to hold a set of prospects.
019d754dfind person
Retrieves detailed contact information for a specific person by name or identifier.
019d754dlist lead lists
Retrieves a list of all custom lead lists you've created.
019d754dlist sequences
Shows all the active outreach sequences currently running.
019d754dsearch people
Searches for B2B contacts using firmographic or professional criteria like job title or company.
019d754dtrigger custom signal
Sends dynamic data to activate a custom, pre-defined automation signal in Amplemarket.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
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- Works with Claude, ChatGPT, Cursor, and more
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What you can do with this MCP connector
You connect Amplemarket to your AI client to automate B2B sales outreach and lead generation. This server lets your agent find contacts, build lists, and run full outreach sequences without leaving your chat window. You'll manage complex outbound strategies and trigger custom playbooks using simple commands.
Find Contacts
Search for B2B people using criteria like job title or company name, then get their full contact profiles. You'll use search_people to find contacts by firmographic or professional criteria. You can also get detailed info for a specific person using find_person.
Build and Organize Lists
You'll use create_lead_list to set up a new, dedicated list for prospects. You can then use list_lead_lists to see all the lists you've got. When you find leads, you'll add_leads_to_list them to keep your prospecting data organized for follow-up.
Manage Outreach Campaigns
Check out all the outreach sequences you're running with list_sequences. You can then add_leads_to_sequence newly found leads to an ongoing outreach sequence, automating follow-up.
Trigger Custom Actions
For advanced playbooks, you'll use trigger_custom_signal to send dynamic data that activates a custom signal in Duo Copilot.
Inspect Sales Data
You can look up contact details or see active sequences quickly using simple commands. You'll use list_lead_lists to check your existing lists and list_sequences to see what's running.
How Amplemarket MCP Works
- 1 Add the Amplemarket MCP server to your AI agent's workspace and provide your Amplemarket API Key for authentication.
- 2 Ask your agent to perform a task, like 'Find all VPs of Sales at tech companies.'
- 3 The agent runs the necessary tools, collects the leads, and executes the defined action, such as adding them to a list or triggering a sequence.
The bottom line is, your AI client runs your entire sales playbook—from finding a prospect to initiating the outreach—without you ever leaving your chat window.
Who Is Amplemarket MCP For?
The SDR who needs to scale their prospecting without endless manual data entry. The Sales Manager who needs to monitor campaign status across dozens of active sequences. The RevOps Specialist who needs to verify data integrity and run complex API checks. If your job involves finding, organizing, or automating B2B outreach, this is for you.
Uses the agent to research prospects and automatically add them to follow-up sequences, keeping the pipeline full.
Monitors multiple active outreach sequences and manages lead lists on the fly to adjust campaigns.
Triggers custom signals based on external intent data, launching personalized playbooks without manual intervention.
Verifies API integrations and inspects JSON lead profiles using direct commands in the chat interface.
What Changes When You Connect
- Automatically organize prospects. After running
search_people, your agent can useadd_leads_to_listto instantly sort contacts into organized lists, preventing data clutter. - Maintain consistent follow-up. Instead of manual email scheduling, you use
add_leads_to_sequenceto push leads into an active campaign, ensuring every prospect gets the right message at the right time. - Execute personalized campaigns. Use
trigger_custom_signalto run advanced playbooks based on external data. This lets your outreach react to a lead's behavior, not just a calendar date. - Scale your research. The
search_peopletool finds contacts by specific criteria (e.g., 'VP of Sales'), giving you the raw data needed to populate your entire pipeline instantly. - Manage your infrastructure. The
list_lead_listsandlist_sequencestools let you check exactly what lists and campaigns are active, so you always know the status of your outreach. - Handle single contacts. Need to verify one person? Use
find_personto pull up a full profile without having to run a full search.
Real-World Use Cases
Onboarding a New Market Segment
A SDR needs to find 50 contacts in the FinTech space. They ask the agent to run search_people with 'FinTech' criteria. The agent returns the profiles, and the SDR immediately runs add_leads_to_list to group them into a 'Q3 FinTech Targets' list. Next, the agent uses add_leads_to_sequence to enroll the whole list in the 'Initial Touchpoint' sequence. The problem is solved in three steps, not three separate tabs.
Reacting to a Pricing Page View
A lead views your pricing page. Instead of waiting for the standard nurture email, the agent is instructed to run trigger_custom_signal with the signal 'pricing_viewed'. This immediately triggers a specialized, pricing-focused micro-sequence. This is much faster and more relevant than the generic 'Welcome' sequence.
Auditing a Campaign's Target List
A Sales Manager needs to verify who is in the 'Enterprise Leads' list. They ask the agent to run list_lead_lists and confirm the name. Then, they use list_sequences to check if the 'Q2 Outreach' sequence is still running and what its current status is.
Targeting a Specific Executive
A user knows the name and title of a key decision-maker. They use find_person to get the full, verified profile details. They then use create_lead_list to make a small, dedicated list for this high-value target, ensuring they don't get mixed up with bulk prospects.
The Tradeoffs
Manual List Segmentation
Copying names from a spreadsheet into Amplemarket, then manually clicking to add them to a list, and then repeating the process for a sequence.
→
First, use search_people to find the group of contacts. Then, run create_lead_list to make the list. Finally, use add_leads_to_list to push the entire group in one command.
Static Outreach Planning
Setting up a sequence and hoping it hits the right person, even if that person is doing something else in the meantime. The process is linear and slow to react.
→
Use trigger_custom_signal instead. This lets you define a rule: IF [Signal X happens] THEN [Execute Sequence Y]. This makes your outreach adaptive, not just scheduled.
Ignoring Lead Status
Finding a person using search_people but forgetting to add them to a list or sequence. The lead is found, but nothing happens with it.
→
After a successful search, always run add_leads_to_list to organize the results, and then run add_leads_to_sequence to initiate the action.
When It Fits, When It Doesn't
Use this MCP Server if your process requires finding, organizing, and automating B2B outreach. Specifically, if you need to run sequences based on criteria (e.g., job title) or react to real-time signals. Don't use it if your core need is pure data enrichment or complex scoring models—those require external tools. You must use it if you need to combine the functions of search_people (finding) -> create_lead_list (organizing) -> add_leads_to_sequence (acting).
Don't use this if you only need to view basic contact details; just use the native platform search. But you must use this if you want your AI agent to execute the whole lifecycle: find, organize, and then communicate.
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Amplemarket. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
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Works with Claude, ChatGPT, Cursor, and more
The Model Context Protocol standardizes how applications expose capabilities to LLMs. Instead of operating in isolation, your AI gains direct access to external platforms, live data, and real-world actions through secure, standardized connections.
This server provides 8 capabilities that interface natively with Claude, ChatGPT, Cursor, and any MCP client. No middleware. No custom integration required.
Available Capabilities
Managing B2B leads usually means clicking through three different tabs.
Today, you find a prospect in one tab. Then you have to copy their details and paste them into a list management page in a second tab. After that, you go to the sequencing tool and manually select the list, then click 'add to campaign' in a third tab. It's a lot of copy-pasting and context switching.
With the Amplemarket MCP Server, your agent handles the whole thing in one conversation. You just tell it, 'Find me VPs of Sales in tech.' It runs the `search_people` tool, groups the leads, and runs `add_leads_to_sequence`—all without you leaving your chat window. You get the whole workflow executed, instantly.
Amplemarket MCP Server: Trigger custom signals and sequences.
Manually, you have to wait for a lead to perform an action, then manually trigger the right playbook—a process that is slow and prone to human error. You'd have to check dashboards constantly to see if a signal fired, and then manually initiate the follow-up sequence.
Now, you can tell your agent to use `trigger_custom_signal`. This makes your outreach dynamic. The signal acts as an event hook, instantly telling the system: 'This lead did X, so run the specialized sequence Y.' It shifts the process from scheduled to truly adaptive.
Common Questions About Amplemarket MCP
How do I use the `search_people` tool with Amplemarket MCP Server? +
You ask your agent to search for people, providing the criteria (e.g., 'job title: VP of Sales, industry: Tech'). The agent executes the tool, returning a list of matching profiles that you can then manage.
What is the difference between `add_leads_to_list` and `add_leads_to_sequence`? +
add_leads_to_list just organizes people into a group within Amplemarket. add_leads_to_sequence initiates contact and starts the outreach process with those people.
Can I trigger a signal using the `trigger_custom_signal` tool? +
Yes, you provide the signal name and the data payload (like an email and variable). The agent pushes this data, and the custom playbook executes automatically within Amplemarket.
Which tool do I use to find a single contact by name? +
Use the find_person tool. It is designed to pull detailed data on one specific person, unlike search_people which finds groups of people.
How do I use the `create_lead_list` tool to organize my prospects? +
You call create_lead_list with the desired name. This tool immediately generates a new container for your leads. You'll use this to group prospects found by search_people before starting an outreach campaign.
What information does the `find_person` tool need to identify a contact? +
The find_person tool requires specific attributes like job title, company name, or a unique identifier. Providing detailed criteria helps the agent pinpoint the correct profile accurately.
Do I need to use `list_sequences` before I can add leads to them? +
Yes, running list_sequences first shows you the names and IDs of all active outreach sequences. You need one of these IDs to successfully execute the add_leads_to_sequence tool.
How do I ensure the data I send to `trigger_custom_signal` is correct? +
You must check the required schema for trigger_custom_signal. The tool needs specific key-value pairs (like email or variable) to run the signal correctly. Sending incomplete data results in an error.
Can I target specific industries with my lead search? +
Yes! You can use your AI agent to search for people by job title, company name, and other intent-based signals within the Amplemarket database.
How does the Duo Copilot signal work? +
Duo Copilot uses Custom Signals to trigger automated playbooks. Your agent sends dynamic data to a specific signal token, and Amplemarket handles the personalized engagement logic.
Does adding a lead to a sequence update existing data? +
No, the sequence orchestration tool only adds new leads to the specified sequence. It does not modify existing lead information already present in Amplemarket.
Use it with your favorite AI tools
Connect this server to Cursor, Claude, VS Code, and more.
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