How to Use the Criteo Marketing API MCP in OpenAI Agents SDK

Q: How does Criteo Marketing API integrate with OpenAI Agents SDK?

You instantiate the server using the MCPServerStreamableHttp class and pass it to your agent constructor. The agent automatically discovers all 10 tools, allowing for immediate execution of Criteo API calls.

Directly manage your Criteo campaigns within OpenAI Agents SDK. Production-grade control for your marketing automation pipeline.

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Connect Criteo Marketing API MCP to OpenAI Agents SDK

Create your Vinkius account to connect Criteo Marketing API to OpenAI Agents SDK and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Setup Criteo Marketing API with OpenAI Agents SDK

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Campaign monitoring for OpenAI Agents SDK

Your agent pulls real-time campaign settings using `get_campaign_details` and `list_marketing_campaigns`. It reads the account state directly instead of waiting on manual reports. This MCP server lets the agent verify current spend via `list_marketing_budgets` before making logic-based adjustments. It keeps your operations inside the OpenAI environment.

Ad set configuration and tracking

The agent inspects ad set performance using `get_ad_set_details` and `list_ad_sets`. It maps specific performance metrics to your current marketing objectives. By calling `get_marketing_statistics`, the agent identifies underperforming groups. It then presents these findings within the OpenAI dashboard for your final review.

Audience and creative management

Your agent fetches active assets using `list_ad_creatives` to track which banners and videos currently run. It maintains visibility over all active content. It also queries `list_audiences` and `list_audience_segments` to align your targeting strategy. The agent knows exactly who sees which ad without leaving the Python SDK.

Setup guide

Set up Criteo Marketing API MCP in OpenAI Agents SDK

Prerequisites

Python 3.10+ installed
openai-agents package (pip install openai-agents)
Active Vinkius subscription with a valid endpoint token

1

Install the SDK

Run pip install openai-agents to install the OpenAI Agents SDK. The MCP integration is built-in — no extra dependencies needed.
2

Connect via SSE transport

Use MCPServerSse with your Vinkius endpoint URL. Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. The SDK auto-discovers all Criteo Marketing API tools at runtime.
3

Create your Agent

Pass the MCP to Agent(mcp_servers=[server]). The agent receives Criteo Marketing API tools as native definitions — JSON schemas resolve automatically.
4

Run the agent

Call Runner.run(agent, prompt) to execute. The agent invokes the appropriate Criteo Marketing API tools and returns structured results. Copy the full example on the right to get started.

agent.py

import asyncio
from agents import Agent, Runner
from agents.mcp import MCPServerSse

async def main():
    async with MCPServerSse(
        url="https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    ) as server:
        agent = Agent(
            name="Criteo Marketing API Agent",
            instructions="You have access to Criteo Marketing API tools.",
            mcp_servers=[server],
        )
        result = await Runner.run(agent, "List recent transactions")
        print(result.final_output)

asyncio.run(main())

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Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Criteo Marketing. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

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Common questions about Criteo Marketing API MCP in OpenAI Agents SDK

You instantiate the server using the `MCPServerStreamableHttp` class and pass it to your agent constructor. The agent automatically discovers all 10 tools, allowing for immediate execution of Criteo API calls.

Yes, you can script complex workflows where your agent reads campaign data and reports back. Since the tools are auto-discovered, your agent handles the logic layer while the server manages the API requests.

Yes, every action the server performs is logged through the OpenAI dashboard. You get a full trace of every request made to the Criteo platform, ensuring you know exactly what your agent changed.

Your agent uses built-in guardrails to validate every tool call before it hits the API. This prevents unauthorized configuration changes and keeps your marketing budget secure.

We isolate your campaign statistics and budget records within a V8 sandbox. Your sensitive marketing data never hits permanent storage, as the connection remains ephemeral and requires an endpoint token for every session.

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