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How to Use the Emarsys MCP in AutoGen

Deploy AutoGen agents to debate, audit, and optimize your Emarsys marketing campaigns and automation setups.

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AutoGen

Connect Emarsys MCP to AutoGen

Create your Vinkius account to connect Emarsys to AutoGen and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Debating Emarsys campaign setups with AutoGen

The `get_campaign_details` tool feeds raw campaign settings directly into AutoGen's multi-agent conversations, allowing a marketing agent and a compliance agent to debate the setup. One agent checks the targeting parameters while the other flags potential brand safety issues based on the campaign payload. This consensus-driven approach ensures no campaign goes live with incorrect settings. The agents negotiate changes using the actual JSON returned by `list_email_campaigns` to ensure complete alignment before execution.

Multi-agent audits using this MCP Server

The `quick_engagement_volume_audit` tool provides high-level volume metrics that AutoGen agents analyze from multiple perspectives. An analyst agent flags drop-offs in volume, while a strategy agent proposes adjustments to active contact lists. By using this MCP Server, your agents coordinate complex audits without manual data gathering. The agents call `list_marketing_contact_lists` and debate which audience segments require immediate attention based on recent volume trends.

Optimize Emarsys automation paths in AutoGen

The `list_automation_programs` tool exposes active workflow sequences to AutoGen's collaborative agent groups. A technical agent maps out the program steps, while a customer-experience agent analyzes whether the timing of the triggers makes sense. The agents use `list_trigger_events` to trace how external actions kick off automated journeys. They debate the efficiency of each trigger, ensuring your automation programs are tightly aligned with actual customer behaviors.

Setup guide

Set up Emarsys MCP in AutoGen

Prerequisites

  • Python 3.10+ installed
  • autogen-ext[mcp] package
  • Active Vinkius subscription with a valid endpoint token
  1. 1

    Install AutoGen with MCP

    Run pip install "autogen-ext[mcp]" autogen-agentchat. The MCP extension includes mcp_server_tools for stateless tool access.

  2. 2

    Fetch tools from the MCP

    Call mcp_server_tools(SseServerParams(url=...)) with your Vinkius endpoint. Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com.

  3. 3

    Run your agent

    Pass the tools to AssistantAgent and call agent.run(). The agent invokes Emarsys tools and returns structured results.

agent.py
from autogen_ext.tools.mcp import SseServerParams, mcp_server_tools
from autogen_agentchat.agents import AssistantAgent
from autogen_ext.models.openai import OpenAIChatCompletionClient

server_params = SseServerParams(
    url="https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
)

tools = await mcp_server_tools(server_params)

agent = AssistantAgent(
    name="Emarsys_assistant",
    model_client=OpenAIChatCompletionClient(model="gpt-4o"),
    tools=tools,
)

result = await agent.run("List recent Emarsys data")
print(result.messages[-1].content)

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Common questions about Emarsys MCP in AutoGen

You register the MCP Server tools using mcp_server_tools and pass them to your AutoGen assistant agents. The agents then call list_email_campaigns and share the campaign metadata in their group chat to debate optimization strategies.
Yes, agents call list_registration_forms to retrieve active subscription forms and analyze their fields. A security agent can review the form configurations while a marketing agent evaluates the user experience.
The group chat coordinator routes tasks to specific agents who query get_emarsys_account_metadata. The agents then use this account information to verify that all subsequent tool calls comply with your organization's global settings.
While agents cannot edit segments directly, they use list_audience_segments to retrieve and debate current segment filters. They analyze whether the active filters match your current marketing goals and suggest modifications.
This integration accesses campaign details, registration form structures, and automation program metadata. Vinkius executes the MCP Server within a secure, zero-trust V8 isolate, isolating your marketing configurations from other processes and ensuring no data persists.

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