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How to Use the Hotjar (Behavior Analytics) MCP in CrewAI

Deploy a CrewAI team to monitor and analyze Hotjar data. Assign agents to watch recordings, analyze feedback, and report insights.

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Connect Hotjar (Behavior Analytics) MCP to CrewAI

Create your Vinkius account to connect Hotjar (Behavior Analytics) to CrewAI and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Assemble a UX Research Crew

This is the classic CrewAI pattern, applied to UX. Create a 'Researcher' agent that uses `list_recordings` and `list_heatmaps` to find user friction points. It passes a list of suspicious session IDs to a specialized 'Analyst' agent. The Analyst agent takes that list and digs deeper. It uses `get_survey` and `list_survey_responses` to add qualitative context, synthesizing a report on why users are struggling. A final 'Reporter' agent can then format the findings and post them to a Slack channel. Each agent has one job and does it well.

Autonomous Site Monitoring Team

Set up a crew for 24/7 monitoring. A 'Guardian' agent's only job is to run `list_funnels` every 15 minutes. If it detects a conversion drop-off, it delegates a new task to a 'Diagnostician' agent. Once activated, the Diagnostician agent gets to work. It uses `get_heatmap` on the problematic page and pulls recent user comments with `list_feedback` to find the root cause. This is an autonomous system for finding and diagnosing UX issues, powered by this MCP server.

Role-Based Data Access for Agents

With CrewAI, you can enforce a clear separation of duties. You might create a 'Privacy Officer' agent that is the only one in the crew allowed to access potentially sensitive data from `list_recordings` or `list_survey_responses`. At the same time, a 'Metrics Analyst' agent on the same team might only have access to anonymized, aggregate data from `list_funnels` and `list_heatmaps`. You use CrewAI's `tool_filter` with the MCP server to ensure each agent only sees the data it's supposed to.

Setup guide

Set up Hotjar (Behavior Analytics) MCP in CrewAI

Prerequisites

  • Python 3.10+ installed
  • crewai package (pip install crewai)
  • Active Vinkius subscription with a valid endpoint token
  1. 1

    Install CrewAI

    Run pip install crewai to install the framework. MCP support is built-in via the mcps parameter.

  2. 2

    Add the MCP URL to your agent

    Pass your Vinkius endpoint directly to the mcps list. Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. CrewAI handles tool discovery and caching automatically.

  3. 3

    Kick off your crew

    Create a Crew with your agent and tasks. Call crew.kickoff() — the agent will automatically invoke Hotjar (Behavior Analytics) tools as needed.

crew.py
from crewai import Agent, Task, Crew

agent = Agent(
    role="Hotjar (Behavior Analytics) Analyst",
    goal="Access and analyze Hotjar (Behavior Analytics) data via MCP.",
    backstory="Expert analyst with direct Hotjar (Behavior Analytics) access.",
    mcps=[
        "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    ],
)

task = Task(
    description="List recent Hotjar (Behavior Analytics) transactions",
    agent=agent,
    expected_output="A summary of recent activity",
)

crew = Crew(agents=[agent], tasks=[task])
result = crew.kickoff()
print(result)

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Common questions about Hotjar (Behavior Analytics) MCP in CrewAI

You assign different tools to different agents based on their roles. For instance, a 'Researcher' agent can use `list_recordings` to watch sessions, while an 'Analyst' agent uses `list_funnels` to monitor conversion, and they collaborate to generate a complete report.
Exactly. That's the point of CrewAI. A monitoring agent can watch `list_funnels` and, upon finding an issue, delegate the investigation to a specialist agent that uses `get_heatmap` and `list_feedback` to dig in.
The simple way is to pass the MCP server URL in the `mcps` list when you define an Agent. For more control, use `MCPServerHTTP` from `crewai.mcp` and a `tool_filter` to restrict which Hotjar tools each agent in your crew can access.
No. CrewAI is for building autonomous teams of agents. You use this setup to create a crew that continuously monitors your Hotjar user experience data, diagnoses problems, and reports insights without needing a human operator.
You have granular control. By using `tool_filter`, you can ensure only a specific 'Compliance' agent can access tools like `list_survey_responses` that might contain PII. All data transport is handled by the Vinkius zero-trust environment, which isolates each request and your credentials.

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