How to Use the Klaviyo MCP in Claude

Q: Can I track a new 'Signed Up' event in Klaviyo using Claude Desktop?

Yes. Tell Claude, "Track a 'Signed Up' event for newuser@example.com." It executes the trackevent tool for you, sending the event to your Klaviyo account immediately.

Pull real-time Klaviyo data into your Claude Desktop chat. Check campaigns, segments, and user profiles on the fly.

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Connect Klaviyo MCP to Claude Desktop

Create your Vinkius account to connect Klaviyo to Claude Desktop and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Setup Klaviyo with Claude Desktop

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Check Customer Data Instantly

Ask Claude to find any customer in your Klaviyo account. It uses the `get_profile` tool to pull up their complete record, including custom properties, right in your chat window. You don't need to log into Klaviyo or search through lists. You can also query entire groups of customers. Tell your agent to use `list_profiles` or `list_segments` to get a quick snapshot of who's in a specific segment or on a particular list. It's the fastest way to answer questions about your audience without context switching.

Audit Your Marketing Automation with this MCP Server

This setup lets you ask Claude direct questions about your marketing performance. Find out which campaigns are running with `list_campaigns`, or see what automated emails are active using `list_automated_flows`. The answers appear right in your conversation. It's also great for a quick health check. You can ask for a list of all your `list_email_templates` to spot old or unused designs. Or use `list_webhooks` to see what external services are connected to your Klaviyo account.

Track Events Without Writing Code

You can tell Claude to record customer actions directly. Just say, "Track an event for user@example.com called 'Filled Out Survey'." Claude uses the `track_event` tool to send that data straight to Klaviyo, triggering any connected flows. This is perfect for one-off manual updates or for testing a new event before you build it into your app. You can even create new users on the fly with `create_profile` to test a full onboarding sequence from your chat prompt.

Setup guide

Set up Klaviyo MCP in Claude Web or Desktop

1

Open Claude Settings

Go to claude.ai, click your profile icon, then navigate to Customize → Connectors.
2

Add Custom Connector

Click the "+" button and select Add custom connector. Paste your Vinkius endpoint URL: https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. For OAuth-protected servers, expand Advanced settings to add credentials.
3

Start a conversation

Open a new chat. The Klaviyo MCP tools are available immediately — no restart needed.

Endpoint URL

https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp

No configuration file needed — paste the URL directly in the Claude web interface.

Available on Free (1 connector), Pro, Max, Team, and Enterprise plans.

Prerequisites

Claude Desktop installed (macOS or Windows)
Active Vinkius subscription with a valid endpoint token

1

Open Claude Desktop Settings

Click the menu icon at the top-left corner, go to Settings → Developer → Edit Config. This opens claude_desktop_config.json in your default text editor.
2

Paste the Klaviyo MCP configuration

Copy the JSON snippet on the right into the mcpServers object. Replace [YOUR_TOKEN_HERE] with your endpoint token from cloud.vinkius.com.
3

Restart Claude Desktop

Close and reopen the application. Claude needs a full restart to load new MCPs — refreshing a conversation is not enough.
4

Verify the connection

Open a new conversation. Click the 🔌 icon at the bottom of the message input. You should see tools listed under klaviyo-mcp.

json

{
  "mcpServers": {
    "klaviyo-mcp": {
      "url": "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    }
  }
}

Get your connection token →

Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Klaviyo. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

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Common questions about Klaviyo MCP in Claude Desktop

Just ask Claude something like, "Find the Klaviyo profile for user@example.com." It will use the `get_profile` tool to fetch and display their details directly in the chat.

Yes. Tell Claude, "Track a 'Signed Up' event for new_user@example.com." It executes the `track_event` tool for you, sending the event to your Klaviyo account immediately.

The quickest way is to ask your agent, "List all my Klaviyo segments." It will call the `list_segments` tool and return the full list right in your conversation.

It does. You just connect it with your private API key, and all the tools will work with your current profiles, campaigns, and lists. Nothing new is created unless you tell it to.

This server works with your Klaviyo customer profiles, marketing lists, campaigns, and event data. For Claude Desktop, your API key is stored locally in your configuration file and is never transmitted to Vinkius.

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