Meltwater MCP. Monitor Media Mentions & Trends via AI Chat

Meltwater MCP Server: Media & Sentiment Analysis

Connect your AI client directly to Meltwater's live media and social data stream, giving you total control over deep media intelligence through natural conversation. You don't have to jump between tabs or manually export files just to get answers; your agent handles the whole workflow.

When your agent runs a query, it doesn't just scrape text. It performs real-time searches across global news and social streams using search_content. You can filter this search by specific keywords, date ranges, or predefined source filters—it’s like having an instant, always-on media desk right inside your chat window.

For the deep dive, you'll use get_mention_details to pull full data on any single piece of content. This tool gives you more than just a snippet; it hands over detailed metrics, including precise sentiment scores and total reach for that specific mention. If you need to track how one particular campaign is doing across the board, your agent uses get_media_insights to pull high-level, aggregated media intelligence for any given topic or marketing campaign.

Need to understand performance over time? You'll call get_search_analytics. This calculates the aggregate metrics—like total reach and content volume—based on a set of keywords or saved search criteria. If you've already set up complex rules, you can use list_saved_searches to see every query you've stored in Meltwater, and then get_search_details pulls all the specific setup information for those existing queries.

When it comes to organization, your agent manages everything. You can call list_media_sources, which displays every single news site or social platform that your account is already monitoring. To keep things tidy, you'll use list_tags to see all organizational categories and list_folders to review the folders you’ve set up for different projects.

If you need to pull data out of the system, list_content_exports shows every export format available—like CSV or JSON—so you know exactly what file type you're getting.

This means your agent can not only perform deep content searches and analyze specific mentions but it also handles all the heavy lifting of reporting. You get comprehensive performance metrics from get_search_analytics and high-level views from get_media_insights, letting you track everything from competitor activity to shifts in policy changes, all without leaving your chat interface.

It's a complete system for monitoring, analysis, and organization that runs entirely through conversation.