How to Use the Microsoft Ads MCP in CrewAI

Q: Can CrewAI manage my Microsoft Ads budget automatically?

Your agents can monitor budgets using listmsbudgets and report on spend. While this server is read-only, your agents can flag budget issues for human review.

Deploy a specialized agent crew to manage Microsoft Ads. Use autonomous teams to research, analyze, and report on your ad performance.

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Connect Microsoft Ads MCP to CrewAI

Create your Vinkius account to connect Microsoft Ads to CrewAI and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Setup Microsoft Ads with CrewAI

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Autonomous Microsoft Ads research in CrewAI

Assign a research agent to use `search_ms_campaigns` and `list_ms_campaigns` to gather data on your active accounts. This agent provides the rest of your crew with the context needed for deeper analysis. By isolating the research task, your primary agents stay focused on high-level strategy. This separation of duties is key to running an efficient autonomous operation.

Ad performance monitoring for CrewAI crews

Task a monitor agent with checking `list_ms_ad_groups` and `list_ms_ads` to identify top-performing creative assets. Your crew can then generate a summary report for your team to review. This continuous monitoring ensures that you always know which ads are driving results. It eliminates the time spent manually digging through the dashboard.

Targeting and keyword auditing in CrewAI

Let your analysis agent use `list_ms_keywords` and `list_ms_targeting_settings` to find gaps in your reach. The agent cross-references these findings with your conversion goals to suggest improvements. Your crew acts on this data to maintain a competitive edge. You get the benefit of constant optimization without needing to touch the settings yourself.

Setup guide

Set up Microsoft Ads MCP in CrewAI

Prerequisites

Python 3.10+ installed
crewai package (pip install crewai)
Active Vinkius subscription with a valid endpoint token

1

Install CrewAI
Run pip install crewai to install the framework. MCP support is built-in via the mcps parameter.
2

Add the MCP URL to your agent
Pass your Vinkius endpoint directly to the mcps list. Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. CrewAI handles tool discovery and caching automatically.
3

Kick off your crew
Create a Crew with your agent and tasks. Call crew.kickoff() — the agent will automatically invoke Microsoft Ads tools as needed.

crew.py

from crewai import Agent, Task, Crew

agent = Agent(
    role="Microsoft Ads Analyst",
    goal="Access and analyze Microsoft Ads data via MCP.",
    backstory="Expert analyst with direct Microsoft Ads access.",
    mcps=[
        "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    ],
)

task = Task(
    description="List recent Microsoft Ads transactions",
    agent=agent,
    expected_output="A summary of recent activity",
)

crew = Crew(agents=[agent], tasks=[task])
result = crew.kickoff()
print(result)

Get your connection token →

Prerequisites

Python 3.10+ installed
crewai + crewai-tools packages
Active Vinkius subscription with a valid endpoint token

1

Install dependencies
Run pip install crewai crewai-tools. The MCPServerAdapter handles lifecycle management and tool conversion.
2

Connect with MCPServerAdapter
Use MCPServerAdapter as a context manager with SseServerParameters pointing to your Vinkius endpoint. The adapter automatically manages connection lifecycle.
3

Assign tools and run
Pass the returned mcp_tools to your agent's tools parameter. The adapter converts MCP tools to native BaseTool objects compatible with all CrewAI agents.

crew.py

from crewai import Agent, Task, Crew
from crewai_tools import MCPServerAdapter
from mcp import SseServerParameters

server_params = SseServerParameters(
    url="https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
)

with MCPServerAdapter(server_params) as mcp_tools:
    agent = Agent(
        role="Microsoft Ads Analyst",
        goal="Access and analyze Microsoft Ads data via MCP.",
        backstory="Expert analyst with direct Microsoft Ads access.",
        tools=mcp_tools,
    )

    task = Task(
        description="List recent Microsoft Ads transactions",
        agent=agent,
        expected_output="A summary of recent activity",
    )

    crew = Crew(agents=[agent], tasks=[task])
    result = crew.kickoff()
    print(result)

Get your connection token →

Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Microsoft Ads. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

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Common questions about Microsoft Ads MCP in CrewAI

You pass the server URL directly into your agent's MCP configuration. This gives the agent access to all ten provided tools for managing your ad data.

Your agents can monitor budgets using `list_ms_budgets` and report on spend. While this server is read-only, your agents can flag budget issues for human review.

The server requires a unique endpoint token for every connection, ensuring that only your authorized agents can view your account data. No other processes can access your information.

It allows your agents to interact with live ad data using standard protocols. This makes your crew more effective because they are working with accurate, real-time information.

No, it does not store your data. It acts as a secure pass-through, retrieving campaign and targeting records only when your agents request them.

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