Moz SEO Metrics MCP. Audit link equity and site authority in chat.

Yo, this Moz SEO Metrics Server is what you need to run deep link research and competitive intelligence right through your AI client. It connects your agent directly to the Moz API so you can stop guessing about a site's authority and start knowing the score. You audit Domain Authority (DA) and Page Authority (PA), map out every single incoming backlink, figure out what kind of anchor text people are using on those links, and check how many outgoing links a domain even has—all without leaving your chat window.

Auditing Site Authority:
You wanna know if a URL is legit? You use get_url_metrics to check its core metrics. It spits out the Domain Authority (DA), Page Authority (PA) scores, the spam score, and the total link counts for any address you throw at it. Want to compare three sites right now? Just run parallel checks on multiple domains; you get side-by-side link count and spam score comparisons instantly.

Mapping Link Profiles:
When you're looking at a site’s links, you can go way deeper than just counting them. You use get_incoming_links to pull an explicit list of every external link pointing right to your target domain; that tells you exactly where the traffic is coming from and what authority those sources have.

Want to know how many total root domains are linking out there? Run get_linking_domains for a summary count and a list of all connecting boundaries.

But it's not just about what points to a site. You can also see where the site is pointing. get_outgoing_links lists external links that originate from your target domain, mapping out its entire outbound structure so you know exactly what it's linking to. If you want to find the biggest players in SEO generally, run global_top_domains for a static list of high-authority root domains worldwide, or use global_top_pages for a view of the top web pages indexed by Moz’s global system.

Deep Dive Link Analysis:
This is where you get granular. You can run get_top_links, which retrieves the highest-ranking backlinks for any site, sorted specifically by their Domain Authority score so you know which ones matter most. To see what content within a domain is getting the love, use get_top_pages to query and list the most highly linked pages that exist internally or externally.

And if you need to figure out why people are linking to a site, run get_anchor_text. This reads the exact percentage breakdown of anchor texts across every single backlink pointing to your target domain.

Understanding Internal Structure:
If you want to know what links come from the current page, that's get_outgoing_links; if you wanna see what pages are getting linked to, it’s covered by get_top_pages. If you need a full picture of the site’s whole structure and link equity boundaries, these tools give it to you.

You can also get a summary count of all linking domains using get_linking_domains.

Keeping Tabs on Your Budget:
It's important you know your limits. Use get_usage to display your current API usage statistics and exactly how many rows you’ve got left to use, so you don’t run out of research budget halfway through a big project.