ActiveCampaign MCP. Manage Contacts, Lists, and Deals with Conversation.
Gemini Works with every AI agent you already use
…and any MCP-compatible client
Just plug in your AI agents and start using Vinkius.
ActiveCampaign MCP connects your AI client directly to your marketing and CRM data. Use this connector to manage contacts, track deals, tag profiles, assign users to specific mailing lists, and run automated reports—all through natural conversation.
What your AI agents can do
Add contact to list
Subscribes an existing contact record to a specific mailing list within ActiveCampaign.
Add tag to contact
Applies one or more defined tags to a customer's profile for segmentation.
Create contact
Adds an entirely new person record into your ActiveCampaign account using minimal details.
Build a new profile for a lead using only their email address.
Pull up the full history, tags, and details for any existing contact in your system.
Apply specific labels to a contact or assign them instantly to a mailing list.
Review the status of active opportunities in your sales pipeline by retrieving deal details.
Ask AI about this MCP
Supported MCP Clients
OAuth 2.0 Compatible Gemini Waiting for input…
ActiveCampaign Tools (5)
These five tools let you create profiles, update tags, assign lists, find records, and view deal pipelines using your AI agent.
Make your AI actually useful.
Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.
Start using ActiveCampaign on Vinkius019d7546add contact to list
Subscribes an existing contact record to a specific mailing list within ActiveCampaign.
019d7546add tag to contact
Applies one or more defined tags to a customer's profile for segmentation.
019d7546create contact
Adds an entirely new person record into your ActiveCampaign account using minimal details.
019d7546list contacts
Retrieves and searches for active contacts, allowing you to filter by email address or status.
019d7546list deals
Pulls a list of opportunities from your sales pipeline so you can track deal progress.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
- Import from OpenAPI, Swagger, or YAML specs
- Create Agent Skills with progressive disclosure
- Deploy to edge with MCPFusion framework
- Built in DLP, auth, and compliance on every call
- Real time usage dashboard and cost metering
- Publish to catalog or keep private
Make Your AI Do More
Start with ActiveCampaign, then connect any of our 4,800+ other servers whenever your AI needs more. One click, no limits.
- Use this MCP plus 4,800+ others, all in one place
- Add new capabilities to your AI anytime you want
- Every connection is secured and compliant automatically
- Track usage and costs across all your servers
- Works with Claude, ChatGPT, Cursor, and more
- New servers added to the catalog every week
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by ActiveCampaign. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
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~60% cost reduction
Works with Claude, ChatGPT, Cursor, and more
The Model Context Protocol standardizes how applications expose capabilities to LLMs. Instead of operating in isolation, your AI gains direct access to external platforms, live data, and real-world actions through secure, standardized connections.
This server provides 5 capabilities that interface natively with Claude, ChatGPT, Cursor, and any MCP client. No middleware. No custom integration required.
Juggling Tabs to Keep Your Leads Organized
Right now, updating a single lead's profile means bouncing between multiple screens: you open the contact page, find the tag manager, apply the label; then you navigate to the lists section and check the box. You copy IDs, click save, repeat for every list they belong to.
With this MCP, it’s simple conversation. Tell your agent what needs changing—'Take John Doe, add him to the VIP List, and tag him as 'Ready-to-Sell'.' The task is done without leaving your chat window.
ActiveCampaign: Get Contacts into Action
You don't have to manually search for a contact, copy their email address, then switch over to the deal pipeline just to see if they are associated with an active opportunity. The agent pulls all that info together in one go.
It means your entire marketing and sales process runs through natural language commands. You get actionable insights without the dashboard clutter.
What you can do with this MCP connector
Need to handle customer lifecycle management without leaving your chat window? This MCP lets you build out powerful sales and marketing workflows using only your voice or keystrokes. Instead of jumping between ActiveCampaign's dashboard, your spreadsheet, and your CRM console, your agent does the heavy lifting. You can quickly create new leads, update their tags based on recent activity, add them to a specific list, or check the status of an entire deal pipeline just by asking for it.
It makes managing customer data feel like simple conversation. Everything connects through Vinkius, letting you use this MCP alongside thousands of others in one place. You handle the strategy; your agent handles the mechanics.
019d7546-0146-735a-9708-b3c2833b31d5 
How ActiveCampaign MCP Works
- 1 Subscribe to this MCP and provide your ActiveCampaign API URL and Token.
- 2 Connect your preferred AI client (Claude, Cursor, Windsurf, etc.) through the Vinkius Marketplace.
- 3 Start asking your agent to perform actions like 'Find all contacts tagged as high-value' or 'Add John Doe to the Beta List'.
The bottom line is that you talk to your AI client, and it uses this MCP to execute the necessary updates in ActiveCampaign.
Who Is ActiveCampaign MCP For?
This connector is for anyone whose job involves managing high volumes of customer data. It's perfect for sales reps who hate jumping through dashboards or marketing ops managers sick of manual list cleanups.
Needs to quickly check if a prospect exists, update their tags based on discovery calls, and add them to the appropriate nurture list.
Manages large lists of contacts, ensuring new sign-ups are automatically tagged and subscribed to the correct automation sequences.
Needs to look up a client's full history—from their current deal status to their last email engagement—before making a call.
What Changes When You Connect
- Stop manually updating records. You can use
add_tag_to_contactoradd_contact_to_listto modify a contact's profile—like moving them from 'Lead' to 'Qualified'—in one chat prompt. - Get an immediate view of your sales health. Instead of navigating complex dashboards, simply ask the agent to run
list_dealsand get a summary of all active opportunities. - Build contacts faster than ever. If you have a lead's email but no record, use
create_contactto add them instantly without touching the UI. - Never lose track of who signed up where. Use
add_contact_to_listto ensure every new subscriber hits the right sequence immediately. - Search across your entire database. Running
list_contactslets you pull a list, filter it by criteria, and get all the data you need for analysis.
Real-World Use Cases
The Cold Lead Needs Immediate Setup
An SDR finds an email address but no existing record. They prompt their agent: 'Add a new contact with this email, tag them as Enterprise Prospect, and add them to the High-Value List.' This single command executes create_contact, then add_tag_to_contact, followed by add_contact_to_list.
Reviewing a Stalled Pipeline
An Account Manager needs to know why Deal X stalled. They ask the agent to run list_deals. The agent retrieves the deal details and provides immediate context, letting the manager adjust their follow-up strategy.
Cleaning Up Stale Leads
Marketing Ops needs a list of all contacts who haven't interacted in 90 days. They prompt the agent to run list_contacts and filter by activity, giving them a clean segment for re-engagement.
The Tradeoffs
Building complex workflows with multiple tabs
A user manually has to go into the contact tab, find the list ID, copy it, switch to the tagging section, paste the tag ID, and then finally click 'save' on three different screens.
→ You tell your agent: 'Add Contact A to List B and give them Tag C.' The MCP executes this sequence automatically in one conversation.
Assuming manual updates are required
Thinking you must use the native ActiveCampaign UI every time a contact status changes, requiring multiple clicks for each single update.
→
Use add_tag_to_contact via your agent. It lets you tag or list-assign contacts directly from your chat interface.
Only querying without action
Running a query like 'list all contacts' and then doing nothing with the data, resulting in just a static report.
→
Run list_contacts, get the results, and immediately follow up by asking the agent to 'Add three of those people to the Newsletter List.'
When It Fits, When It Doesn't
Use this MCP if your core task is managing contact data—specifically creating profiles, moving them between lists, or updating tags. If you need to know who needs help, run list_contacts. If you need to update their status, use add_tag_to_contact or add_contact_to_list. Don't use this MCP if your only goal is deep data analysis (like running complex SQL queries on raw database tables); for that, look into dedicated BI connectors. This MCP handles the actionable, high-level CRM workflow.
Common Questions About ActiveCampaign MCP
How do I add a new contact using the ActiveCampaign MCP? +
Use create_contact. This tool requires only an email address, so you can quickly onboard a lead into your system with minimal information.
Can I update tags on contacts using the activecampaign MCP? +
Yes. The add_tag_to_contact tool lets you apply specific labels to any contact profile, which is key for segmentation and targeted campaigns.
What if I need a list of all my current deals? +
Run the list_deals tool. It pulls active opportunities from your sales pipeline so you can get a full overview of where every deal stands right now.
How does add_contact_to_list work with existing data? +
add_contact_to_list takes an already-existing contact and subscribes them to a specific mailing list, ensuring they get the correct automated emails.
If I only have an email address, how do I get the unique ID needed to use add_tag_to_contact? +
You must first run list_contacts using the email. This retrieves the contact's unique identifier. You then pass that specific ID when calling add_tag_to_contact to successfully apply the tag.
What kind of detail can my agent get about opportunities when I use list_deals? +
The list_deals tool pulls crucial sales pipeline data. It returns key details like the deal's current stage, estimated value, and associated contact information, helping your agent track progress.
What mandatory information do I need when running the create_contact function? +
You only have to provide an email address. The MCP handles creating a basic profile using just that required field, letting you add more detailed information later if necessary.
How can my agent search for specific people when I use list_contacts? +
You can filter the results by providing an email address or other criteria to list_contacts. This narrows down a large pool of contacts so you only get records matching your exact search terms.
Multi-server workflows that include ActiveCampaign MCP
Segment Emails by User Behavior Using MCP
You send the same onboarding email to a power user who completed setup in 10 minutes and a user who has not logged in since signup , and you wonder why engagement is flat
Sync Newsletter Subscribers to CRM Using MCP
Newsletter published, engaged readers tagged in CRM, growth dashboard updated , your newsletter becomes a sales channel
Use it with your favorite AI tools
Connect this server to Cursor, Claude, VS Code, and more.