Hotjar Behavior Analytics MCP for AI Agents. Talk directly to your site's analytics data.
Hotjar Behavior Analytics connects your user feedback, heatmaps, and session recordings directly to your agent. Pull site details, analyze individual survey responses, or pull comments from feedback widgets using natural conversation.
Give Claude and any AI agent real-world access
Pull detailed ratings, comments, and screenshots from the incoming feedback widgets.
Retrieve individual survey responses, including answers, timestamps, and device information to gauge user sentiment.
List all registered sites, conversion funnels, and overall site health details.
Get detailed information on session recordings, allowing you to audit user behavior flow.
Look up specific user profiles and execute data deletion requests for GDPR compliance.
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What AI agents can do with Hotjar (Behavior Analytics) with 10 Tools
Use these tools to pull specific data points like heatmap details, conversion funnels, or user records directly into your agent's workflow.
Make your AI actually useful.
Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.
Start using Hotjar (Behavior Analytics) MCPList Sites
Retrieves a list of all tracked sites configured within your Hotjar account.
List Funnels
Lists and shows details for conversion funnels you have set up on your site.
Get Site
Pulls specific, high-level operational details about a single registered website.
List Heatmaps
Generates a list of all available heatmaps for your site to review user interaction...
Get Heatmap
Retrieves detailed data and insights from one specific heatmap report.
List Surveys
Generates a comprehensive list of all active surveys you've deployed across your domain.
Get Survey
Fetches the full details and setup information for any specific survey ID.
List Survey Responses
Pulls a list of individual user responses from active surveys, including answers and...
List Feedback
Gathers an enumerated list of all incoming feedback submitted via widgets.
List Recordings
Lists available session recordings, allowing you to identify user flows for review.
Security and governance baked right in.
Pick your AI client below to get set up. Just create a Vinkius account, subscribe, and you're instantly up and running. We handle the entire backend infrastructure, delivering out-of-the-box support for HTTPS Streamable, SSE, and OAuth2—zero messy routing required.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
- Import from OpenAPI, Swagger, or YAML specs
- Create Agent Skills with progressive disclosure
- Deploy to edge with MCPFusion framework
- Built in DLP, auth, and compliance on each call
- Real time usage dashboard and cost metering
- Publish to catalog or keep private
Make Your AI Do More
Start with Hotjar (Behavior Analytics), then connect any of our 5,200+ other servers whenever your AI needs more. One click, no limits.
- Use this MCP plus 5,200+ others, all in one place
- Add new capabilities to your AI anytime you want
- Connections are secured and governed automatically
- Track usage and costs across all your servers
- Works with Claude, ChatGPT, Cursor, and more
- New servers added to the catalog weekly
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Hotjar. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
VINKIUS INFRASTRUCTURE
Cloud Hosted
Managed infra
V8 Isolated
Sandboxed per request
Zero-Trust Proxy
No stored credentials
DLP Enforced
Policy on each call
GDPR Compliant
EU data residency
Token Compression
~60% cost reduction
Manually tracking user pain is a full-time job. Solved with Vinkius AI Gateway
Right now, figuring out why users leave your site means clicking into Hotjar. You jump from the overall dashboard to check heatmaps; then you switch tabs to pull survey responses for context. If you need compliance data, that's a third login and three different forms to fill out just to find one user ID.
With this MCP, all those manual steps vanish. Your agent does it in natural language. You ask about the checkout flow, and it instantly pulls together funnel status, heatmap details, and any associated survey responses into one clear answer.
Hotjar Behavior Analytics provides deep insights through conversational access.
You never have to manually cross-reference a user ID from a 'list_recordings' report with their associated feedback widget comment. You simply ask the agent, and it pulls together both data points automatically for you.
It’s not just reading data; it’s synthesizing complex behavior into actionable conversation threads. Your focus shifts from clicking dashboards to making product decisions.
What your AI can actually do with this
You can talk directly to your site's behavior analytics data through this MCP. Instead of logging into Hotjar and navigating five different dashboards, you just ask your AI client a question. It pulls everything together—site details, user survey answers, and recorded session notes—and gives you an immediate summary. Need to know if the 'Checkout Funnel' is broken? Just ask.
Want to check GDPR compliance for specific users? The MCP handles it. Vinkius hosts this connection so your agent can talk to all your behavior data sources without needing complex API calls or multiple subscriptions. You get full visibility into user journeys and friction points by simply asking the right questions.
019d75b3-5a4b-722a-8d90-8493005a1bf5 Here's how it actually works
The bottom line is that you control all of your user behavior and feedback analysis through conversation, bypassing manual dashboards entirely.
Subscribe to this MCP and provide your Hotjar Client ID, Client Secret, and Site ID.
Connect your preferred AI client (Claude, Cursor, etc.) to the Vinkius catalog using these credentials.
Ask your agent a natural language question—like 'What were the top complaints from last week'—and get an immediate data summary.
Who is this actually for?
This MCP serves UX Researchers who need to audit survey data quickly, Product Managers monitoring multiple sites for quality issues, and Data Privacy Officers needing automated compliance checks.
Runs comparative analysis on 'list_survey_responses' across different site funnels without exporting spreadsheets.
Checks the tracking status and overall plan information for multiple sites using 'list_sites' to ensure data quality before a launch.
Automates user lookups and runs right-to-erasure requests by calling specific compliance tools, maintaining audit trails.
What Changes When You Connect
Analyze specific feedback widgets by calling 'list_feedback', pulling concrete ratings, comments, and screenshots instantly—no manual scraping required.
Deep dive into user sentiment using 'list_survey_responses'. You can get the average rating and common themes from hundreds of submissions with one prompt.
Stay compliant easily. Use the dedicated compliance tools to look up specific user profiles or execute data deletion requests for GDPR purposes.
Map out your site architecture by calling 'list_sites' and 'list_funnels', giving you a clear, real-time view of what's tracked and where users are dropping off.
Review actual behavior with 'get_heatmap' and 'list_recordings'. You get to see exactly how users interacted—not just where they clicked.
See it in action
Diagnosing a Checkout Drop-off Point
A PM notices the cart abandonment rate spiked. They ask their agent: 'Check my conversion funnels and look at recent session recordings.' The agent uses 'list_funnels' and reviews 'list_recordings', identifying that users are repeatedly clicking on an outdated payment option link.
Auditing User Data Compliance
A Data Privacy Officer needs to comply with a legal request. They instruct their agent: 'Find all user data for account X and execute the right-to-erasure.' The MCP handles the lookup and deletion, fulfilling GDPR requirements instantly.
Understanding Post-Purchase Pain Points
A UX Researcher needs to know why users are unhappy after buying. They ask: 'What were the common complaints from post-purchase surveys?' The agent uses 'list_survey_responses', summarizing sentiment and flagging key issues.
Auditing Multiple Site Deployments
A Marketing Director manages three separate brand sites. They ask: 'Give me a list of all registered sites.' The MCP executes 'list_sites', providing tracking status across the entire organization at once.
The honest tradeoffs
What to watch out for, and the recommended way to handle each one.
Assuming data is available
Asking, 'Show me the user complaints.' without specifying where they came from.
Be specific. To get feedback widgets, use the tool that calls 'list_feedback'. If you mean survey answers, call 'list_survey_responses' instead.
Asking for a summary only
A vague query like, 'How is my site doing?'—this generates useless fluff.
Use two or three specific tools. For instance: 'List sites to check status, and then list heatmaps for the main page.' This forces actionable data.
Repeating compliance checks
Asking multiple times to delete user data without providing identifiers.
Use the MCP's dedicated functions. First, use a lookup tool (if available) and then explicitly tell your agent to execute the deletion request.
When It Fits, When It Doesn't
Use this MCP if your primary need is connecting conversational AI directly to granular user behavior data—things like specific survey responses, individual heatmap details, or compliance actions. If you only need high-level marketing stats (e.g., total traffic count), a standard analytics connector might suffice. However, if your job revolves around understanding why users behave the way they do, this is necessary. Don't use this if you just want to build a simple form; you need the feedback widgets and survey tools for that. But if you are trying to understand user friction points or prove GDPR compliance by pulling data records, this MCP gives you the specific access needed.
Questions you might have
How do I check if my site is properly tracked using the Hotjar Behavior Analytics MCP? +
You can use the 'list_sites' tool. This command pulls a list of all sites and confirms their current tracking status directly from your agent.
Can I analyze survey results for multiple groups at once with Hotjar Behavior Analytics MCP? +
Yes, you can pull data using 'list_survey_responses'. You simply ask the agent to compare responses across different funnels or time periods.
How does the GDPR compliance work with this MCP? +
The MCP provides tools that let your agent look up specific user profiles and execute right-to-erasure requests, helping you maintain legal compliance.
What is the difference between 'list_feedback' and 'list_survey_responses'? +
Feedback widgets are for spontaneous comments and ratings (use 'list_feedback'). Surveys are structured polls with specific questions and answers, which you pull using 'list_survey_responses'.
Do I need to manually export data from the MCP? +
No. The purpose of this connection is conversational analysis. Your agent retrieves the data and summarizes it for you directly in the chat window.