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Vinkius

Measured Connector for AI agents.

8 live capabilities

Track marketing incrementality and ROAS across all your channels.

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AI Agent

Why people use Measured

Measured for Marketing Incrementality Tracking

With this Connector, you just ask your agent for the truth. It pulls the data from Measured and gives you the incrementality scores and performance summaries in one place. You get a clear answer on what is actually working without the manual copy-pasting.

  • Claude
  • ChatGPT
  • Gemini
  • Cursor
  • Visual Studio Code
  • Windsurf

What Vinkius changes

You get a conversational interface for your entire marketing data stack.

Use it from Claude, ChatGPT, Cursor or another AI client you already have.

One account · 5,900+ Connectors

  1. Real-world use case 01

    Determining if ads actually caused a sale

    A manager asks the agent if their Facebook ads actually drove new business.

  2. Real-world use case 02

    Getting a high-level spend overview

    An analyst needs a quick status update on total spend.

  3. Real-world use case 03

    Evaluating a specific campaign

    A growth lead wants to know how the 'Summer Sale' performed.

Complete set · 8capabilities

The complete Measured capability set.

These are the exact actions your AI can choose when you ask it to work with Measured.

Capability set01 / 02

01—04

4 capabilities in this set.

Part of 8 available through Measured.

  1. 01 Capability

    Get campaign performance

    Get performance data for a specific marketing campaign. Use this to evaluate the success of a single initiative.

  2. 02 Capability

    Get incrementality scores

    Get incrementality scores across all your marketing channels. This tells you if your ads actually drove new sales.

  3. 03 Capability

    Get insights

    Get specific marketing insights from your Measured data. Use this to find actionable advice on budget shifts.

  4. 04 Capability

    Get performance by channel

    Get specific performance metrics for a single marketing channel. This helps you see how a specific platform is performing in isolation.

Capability set02 / 02

05—08

4 capabilities in this set.

Part of 8 available through Measured.

  1. 05 Capability

    Get performance summary

    Get a high-level summary of your entire marketing performance. It is the quickest way to see your total ROAS and spend.

  2. 06 Capability

    List channels

    List all the marketing channels currently tracked in your Measured account. Use this to see your full cross-channel footprint.

  3. 07 Capability

    List integrations

    List all the managed integrations currently connected to your account. This shows you which data sources are feeding into your dashboard.

  4. 08 Capability

    List reports

    List all the available performance reports in your account. This helps you find the right summary data for your needs.

Set up in minutes

One URL. Then ask Measured to work.

Claude and ChatGPT only need the Connector URL. Copy it once, add it in settings, and use Measured from the conversation.

Choose your client

Live preview
Advanced clients IDE · CLI

Claude · Web + desktop

Official guide ↗

Connector URL · ready to paste

Streamable HTTP
https://edge.vinkius.com/vk_preview_m0E9FaURsBUOh7uzwv4ADfzGTFTa9TOvOT82tikq/mcp
  1. Step 01

    Open Connectors

    In Claude Web or Claude Desktop, open Settings and choose Connectors.

  2. Step 02

    Add the URL

    Choose Add custom connector, name it Measured, and paste the URL above.

  3. Step 03

    Turn it on in chat

    Select +, open Connectors, and enable Measured for the conversation.

Where the request belongs

Work Measured can move forward.

Built around the request

Marketing managers and growth analysts who are tired of manual reporting and want to know the actual 'why' behind their ROAS.

01

Growth Marketer

Analyzes cross-channel spend to see where to put the next dollar based on incrementality.

02

Marketing Analyst

Pulls weekly performance summaries and incrementality scores for stakeholders.

03

Ads Manager

Checks specific campaign performance across Facebook and Google to optimize daily spend.

Build the capability set

Add more capabilities.

Each Connector adds new actions and data without changing how you work.

Browse Connectors
Attribution Model Comparator logo
01 4 capabilities

Attribution Model Comparator

Compare 5 attribution models (First Touch, Last Touch, Linear, etc.) to quantify revenue delta across all marketing channels.

View Connector
LeadsRx logo
02 10 capabilities

LeadsRx

Analyze marketing attribution and track conversions via LeadsRx. get campaign results and touchpoint insights directly from your AI agent.

View Connector
Amplitude logo
03 10 capabilities

Amplitude

Analyze product data via Amplitude. get user activity, calculate retention, analyze funnels, and track revenue directly from any AI agent.

View Connector
Matomo logo
04 7 capabilities

Matomo

Track website traffic, analyze visitor behavior, and generate detailed analytics reports directly from your AI agent.

View Connector
Northbeam logo
05 10 capabilities

Northbeam

Analyze marketing attribution via Northbeam. track metrics, breakdowns, and data exports directly from your AI agent.

View Connector
Incrementality Estimator logo
06 3 capabilities

Incrementality Estimator

Determines true campaign ROI by calculating lift above natural conversion rates using control group data.

View Connector

Bring your own AI

Change the model, client or framework. Keep Measured connected.

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Before you connect

Questions about Measured.

The practical details behind the request, access and result.

How does the Measured MCP help with my marketing budget?

It helps you see the actual impact of your spend. By pulling incrementality scores, it shows you which channels are driving new business so you can move your budget to the most effective places.

Can I use Measured MCP to see my ROAS on Facebook?

Yes, you can pull specific performance metrics for Facebook or any other channel integrated with your Measured account to see your ROAS and spend.

What is incrementality and how does this Connector show it?

Incrementality measures whether your ads actually caused a sale. This Connector pulls those specific scores so you can see the real causal impact of your marketing.

How many platforms can I connect to Measured MCP?

You can access data from over 300 managed integrations that are already connected to your Measured account, giving you a massive scope of data.

Can I get specific campaign results with Measured MCP?

Yes, you can ask your agent to pull performance data for a specific campaign to see how a single initiative is performing.

How do I get marketing insights from my data?

The Connector has a specific capability to pull marketing insights, which provides actionable advice on things like budget shifts and performance trends.

How do I find my Measured API Key?

You can find your API Key in the Measured platform settings or by contacting your Measured Customer Success Manager (CSM).

What is an incrementality score?

It measures the true causal impact of your ad spend on business outcomes, going beyond standard last-click attribution.

Is my marketing data secure?

Absolutely. Your token is encrypted at rest and injected securely at runtime.

One connection away

Give your agent a direct line to Measured.

Connect Measured once. Keep it beside 5,900+ managed Connectors when the next task needs more.

Explore every Connector No credit card required · Free tier available