Vinkius
Measured

Measured MCP for AI. Calculate ROAS and cross-channel impact instantly.

Claude Claude
ChatGPT ChatGPT
Cursor Cursor
Gemini Gemini
Windsurf Windsurf
VS Code VS Code
JetBrains JetBrains
Vercel Vercel
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Works with every AI agent you already use

…and any MCP-compatible client

Measured MCP on Cursor AI Code EditorMeasured MCP on Claude Desktop AppMeasured MCP on OpenAI Agents SDKMeasured MCP on Visual Studio CodeMeasured MCP on GitHub Copilot AI AgentMeasured MCP on Google Gemini AIMeasured MCP on Lovable AI DevelopmentMeasured MCP on Mistral AI AgentsMeasured MCP on Amazon AWS Bedrock

Connect to your AI in seconds.

Measured connects your AI agent directly to complex marketing performance data. It tracks ROAS, calculates true causal impact scores across channels, and provides deep cross-channel attribution insights—all through natural conversation with simple commands.

What your AI can do

Get campaign performance

Retrieves key metrics and performance data for one specific marketing campaign you name.

Get incrementality scores

Calculates the true causal impact score to show how much a channel contributes beyond baseline results.

Get insights

Pulls high-level, narrative marketing advice based on current performance trends and data patterns.

+ 5 more capabilities included
Get campaign performance details

You request data for a single, specific marketing campaign to see its metrics.

Calculate channel impact scores

The agent computes true incrementality scores across all your advertising channels.

Request strategic insights

You ask for narrative advice on where to move budget or what trends to watch out for.

View performance by channel

The server gathers and displays metrics for a specific platform, like Amazon or LinkedIn.

Get unified summary report

You ask for a single, high-level overview of all your marketing spend and revenue.

List tracked channels and integrations

The agent tells you exactly what channels (like Google or Facebook) and data sources are connected to the system.

Included with Plan

Waiting for input…

AI Agent

Measured MCP Server: 8 Tools for Marketing Intelligence

These tools let you query performance, calculate attribution scores, list connected channels, and retrieve marketing insights directly through your AI agent.

Make your AI actually useful.

Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.

Start using Measured on Vinkius

Get Campaign Performance

Retrieves key metrics and performance data for one specific marketing campaign you name.

Get Incrementality Scores

Calculates the true causal impact score to show how much a channel contributes...

Get Insights

Pulls high-level, narrative marketing advice based on current performance trends and...

Get Performance By Channel

Gathers all available metrics for a single channel you specify (like Google Ads or...

Get Performance Summary

Provides an immediate, unified summary of your overall marketing performance across...

List Channels

Lists every single marketing channel (Facebook, Google Ads, etc.) that Measured is currently tracking data for you.

List Integrations

Shows you a list of all the external systems and data sources connected to Measured right now.

List Reports

Retrieves a catalog of pre-built performance reports available for immediate...

Security and governance baked right in.

Pick your AI client below to get set up. Just create a Vinkius account, subscribe, and you're instantly up and running. We handle the entire backend infrastructure, delivering out-of-the-box support for HTTPS Streamable, SSE, and OAuth2—zero messy routing required.

Claude AI

Claude AI

1

Open Claude Settings

Go to claude.ai, click your profile icon, then navigate to Customize → Connectors.

2

Add Custom Connector

Click the "+" button and select Add custom connector. Paste your Vinkius endpoint URL:

https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp

Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. For OAuth-protected servers, expand Advanced settings to add credentials.

3

Start a conversation

Open a new chat. The Measured integration is available immediately — no restart needed.

Choose How to Get Started

Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.

Build Your Own

Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.

  • Import from OpenAPI, Swagger, or YAML specs
  • Create Agent Skills with progressive disclosure
  • Deploy to edge with MCPFusion framework
  • Built in DLP, auth, and compliance on every call
  • Real time usage dashboard and cost metering
  • Publish to catalog or keep private
Start building

Make Your AI Do More

Start with Measured, then connect any of our 5,100+ other servers whenever your AI needs more. One click, no limits.

  • Use this MCP plus 5,100+ others, all in one place
  • Add new capabilities to your AI anytime you want
  • Every connection is secured and compliant automatically
  • Track usage and costs across all your servers
  • Works with Claude, ChatGPT, Cursor, and more
  • New servers added to the catalog every week
Measured MCP server cover

Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Measured. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

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Works with Claude, ChatGPT, Cursor, and more

The Model Context Protocol standardizes how applications expose capabilities to LLMs. Instead of operating in isolation, your AI gains direct access to external platforms, live data, and real-world actions through secure, standardized connections.

This connection provides 8 powerful capabilities that interface natively with Claude, ChatGPT, Cursor, and other compatible AI platforms. No middleware. No custom integration required.

Building a quarterly report used to be a nightmare of tabs and copy-pasting.

Today, building a single performance summary means opening five different ad dashboards. You grab the ROAS from Facebook, switch over to Google Ads to get their spend data, open your internal BI tool for Amazon, and then you manually paste everything into a spreadsheet just so someone can read it. It takes hours of clicking and switching windows.

With Measured, you simply tell your agent: "Give me the full performance summary." The server calls `get_performance_summary`, pulls all that disparate data, stitches it together correctly, and gives you one clean answer without you touching a single spreadsheet. That's massive time back.

Measured MCP Server: Calculating campaign attribution with Measured.

Before this server, figuring out if a high ROAS was due to the ad copy or just random seasonality required gut feelings and messy spreadsheet modeling. You’d run basic reports, but you couldn't prove true cause-and-effect across channels.

Now, you use `get_incrementality_scores`. This tool calculates that causal impact score for you. It doesn't just show you what happened; it shows you how much better things would have been if the channel hadn't run at all. That’s the difference.

What your AI can actually do with this

Measured connects your AI agent directly to complex marketing performance data. You don't have to log into a dozen dashboards or wrestle with massive spreadsheets—you just talk to the server, and it does the heavy lifting.

Getting Started: Knowing Your Data Sources
You gotta know what you're working with first. Use list_channels when you need a rundown of every single marketing platform we're tracking data for—think Facebook, Google Ads, or whatever else you run ads on. If you wanna check the system guts out, list_integrations shows you a complete list of all the external systems and data sources Measured is currently pulling information from.

Understanding Your Reports and Performance
Before digging in, use list_reports to pull up a catalog of pre-built performance reports. These are ready for immediate querying by your agent. When you need a bird's-eye view of everything, run the get_performance_summary. This tool immediately provides one unified summary of all your marketing spend and revenue across every active channel.

Drilling Down into Specific Areas
Need to focus? You can use get_performance_by_channel when you want specific metrics for just one platform, like Amazon or LinkedIn. For a deeper dive on just one effort, the get_campaign_performance tool retrieves key performance data and metrics for one single marketing campaign you specify.

Advanced Analytics: Why It Matters
The real power comes from calculating impact. Use get_incrementality_scores when your agent needs to calculate the true causal impact score—this tells you exactly how much a channel contributes beyond what it would have done anyway, which is crucial for budget decisions. When you're not looking at raw numbers but need direction, run get_insights.

This pulls high-level, narrative marketing advice based on current trends and data patterns, telling you where to move your money or what shifts to watch out for.


Built · Hosted · Managed by Vinkius Measured MCP Server - Marketing Performance & Attribution
Server ID 019d75d0-f66b-7012-a01d-913369df105d
Vinkius Inspector
Compliance Grade A+
Score 100/100
Vinkius Inspector Badge — Score 100/100

Questions you might have

How does Measured calculate ROAS using get_performance_summary? +

The server pulls spend and revenue data from multiple integrations, calculates the ratio for you, and presents a unified figure. It doesn't just show raw numbers; it synthesizes them into one quick metric.

Can Measured help me compare different marketing channels? +

Yes. Use get_performance_by_channel to isolate metrics for individual platforms, or ask the agent to use multiple tools in sequence to give you a direct side-by-side comparison.

What is incrementality using get_incrementality_scores? +

Incrementality measures the true lift a channel provides above what it would have achieved anyway. The tool gives you that score, so you know which channels are truly driving growth versus just adding noise.

How do I see all available data sources for Measured? +

You can run the list_integrations tool. This shows exactly which external systems (like Google Ads, Facebook, etc.) have been connected and are feeding data into the server.

What credentials do I need to use the `get_performance_summary` tool? +

You must provide a valid Measured API Key when setting up the server. This key authorizes your AI client, allowing it to pull live performance data securely.

Are there rate limits if I use `list_channels` repeatedly? +

Yes, running too many calls in quick succession can hit API rate limits. For large-scale channel analysis, you should process the required channels in structured batches.

What does an error mean if `get_campaign_performance` fails? +

The tool returns specific error codes that pinpoint the failure reason—it could be an invalid campaign ID or API access issue. Your agent can read these codes to help you fix the input data.

How do I check what reports are available before running `list_reports`? +

list_reports immediately gives a structured list of all performance report types accessible through Measured. This tells your agent exactly which datasets it can organize and analyze for you.

How do I find my Measured API Key? +

You can find your API Key in the Measured platform settings or by contacting your Measured Customer Success Manager (CSM).

What is an incrementality score? +

It measures the true causal impact of your ad spend on business outcomes, going beyond standard last-click attribution.

Is my marketing data secure? +

Absolutely. Your token is encrypted at rest and injected securely at runtime.

Built & Managed by Vinkius 30s setup 8 tools

We've already built the connector for Measured. Just plug in your AI agents and start using Vinkius.

No hosting. No infrastructure. No complex setup.
All 8 tools are live and waiting. You're up and running in seconds.

Vinkius runs on Claude Claude
Vinkius runs on ChatGPT ChatGPT
Vinkius runs on Cursor Cursor
Vinkius runs on Gemini Gemini
Vinkius runs on Windsurf Windsurf
Vinkius runs on VS Code VS Code
Vinkius runs on JetBrains JetBrains
Vinkius runs on Vercel Vercel
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