Vinkius
Incrementality Estimator

Incrementality Estimator MCP for AI. Prove your campaigns generated lift, not just revenue.

Claude Claude
ChatGPT ChatGPT
Cursor Cursor
Gemini Gemini
Windsurf Windsurf
VS Code VS Code
JetBrains JetBrains
Vercel Vercel
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Works with every AI agent you already use

…and any MCP-compatible client

Incrementality Estimator MCP on Cursor AI Code EditorIncrementality Estimator MCP on Claude Desktop AppIncrementality Estimator MCP on OpenAI Agents SDKIncrementality Estimator MCP on Visual Studio CodeIncrementality Estimator MCP on GitHub Copilot AI AgentIncrementality Estimator MCP on Google Gemini AIIncrementality Estimator MCP on Lovable AI DevelopmentIncrementality Estimator MCP on Mistral AI AgentsIncrementality Estimator MCP on Amazon AWS Bedrock

Connect to your AI in seconds.

Incrementality Estimator calculates true marketing ROI by proving campaign lift above what would happen naturally. It uses control group data to establish a baseline conversion rate first, then determines the absolute and percentage gain from your advertising spend.

This gives you an accurate return on ad spend (ROAS) figure that isn't inflated by organic activity.

What your AI can do

Calculate baseline metrics

Required before any lift calculation can begin.

Calculate baseline conversion rates for control and exposed groups

Calculate incrementality metrics

Determines how much better the exposed campaign performed versus what would have happened without it.

Calculate incrementality metrics including absolute lift, percentage lift, and incremental CPA

Calculate roas comparison

Calculate true incremental ROAS and compare it to reported channel ROAS

Establish baseline metrics

It calculates the natural conversion rates for both the exposed and control groups, setting a standard for comparison.

Determine campaign lift volume

The system measures how much better your ad-exposed group performed compared to the baseline—providing absolute and percentage uplift figures.

Calculate true incremental ROAS

It converts the calculated lift into a genuine Return on Ad Spend, providing an actionable profitability metric.

Included with Plan

Waiting for input…

AI Agent

Incrementality Estimator: 3 Tools

These tools guide you through a three-step process: establishing baselines, quantifying uplift, and calculating final ROAS comparison.

Make your AI actually useful.

Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.

Start using Incrementality Estimator on Vinkius

Calculate Baseline Metrics

Required before any lift calculation can begin. Calculate baseline conversion rates for control and exposed groups

Calculate Incrementality Metrics

Determines how much better the exposed campaign performed versus what would have...

Calculate Roas Comparison

Calculate true incremental ROAS and compare it to reported channel ROAS

Security and governance baked right in.

Pick your AI client below to get set up. Just create a Vinkius account, subscribe, and you're instantly up and running. We handle the entire backend infrastructure, delivering out-of-the-box support for HTTPS Streamable, SSE, and OAuth2—zero messy routing required.

Claude AI

Claude AI

1

Open Claude Settings

Go to claude.ai, click your profile icon, then navigate to Customize → Connectors.

2

Add Custom Connector

Click the "+" button and select Add custom connector. Paste your Vinkius endpoint URL:

https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp

Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. For OAuth-protected servers, expand Advanced settings to add credentials.

3

Start a conversation

Open a new chat. The Incrementality Estimator integration is available immediately — no restart needed.

Choose How to Get Started

Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.

Build Your Own

Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.

  • Import from OpenAPI, Swagger, or YAML specs
  • Create Agent Skills with progressive disclosure
  • Deploy to edge with MCPFusion framework
  • Built in DLP, auth, and compliance on every call
  • Real time usage dashboard and cost metering
  • Publish to catalog or keep private
Start building

Make Your AI Do More

Start with Incrementality Estimator, then connect any of our 5,100+ other servers whenever your AI needs more. One click, no limits.

  • Use this MCP plus 5,100+ others, all in one place
  • Add new capabilities to your AI anytime you want
  • Every connection is secured and compliant automatically
  • Track usage and costs across all your servers
  • Works with Claude, ChatGPT, Cursor, and more
  • New servers added to the catalog every week
Incrementality Estimator MCP server cover

Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Incrementality Estimator. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

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Works with Claude, ChatGPT, Cursor, and more

The Model Context Protocol standardizes how applications expose capabilities to LLMs. Instead of operating in isolation, your AI gains direct access to external platforms, live data, and real-world actions through secure, standardized connections.

This connection provides 3 powerful capabilities that interface natively with Claude, ChatGPT, Cursor, and other compatible AI platforms. No middleware. No custom integration required.

Every marketing dashboard shows a different story.

Today, reporting is messy. You spend hours cross-referencing spreadsheets: one tab for the ad-exposed group, another for the control group, and then manually trying to figure out what was *new* revenue versus what would have happened anyway. This guesswork means your executives often get misleading numbers.

With this MCP, you give your agent both data sets at once. It automatically establishes that baseline conversion rate first. The result is a clean comparison showing only the lift—the proven activity that required spending money.

The Incrementality Estimator provides true ROAS.

You stop having to manually calculate absolute and percentage lifts. The system handles this complex math, providing a single figure for the total incremental volume generated by your campaign.

It’s simple: you get one number that accurately represents how much every dollar spent actually mattered.

What your AI can actually do with this

Standard Return on Ad Spend (ROAS) is flawed; it treats every single conversion as a campaign win. But much of that traffic would have converted anyway, regardless of your ads running. This MCP solves for that baseline noise. It establishes statistical proof of lift by comparing performance against an untreated control group.

You pass in the raw data from both groups, and the system isolates the absolute activity strictly attributable to your campaign treatment. The result is a genuine marginal return figure—a true ROAS number you can use to make budget decisions. Vinkius hosts this MCP so your agent client connects once and gives you access to this critical analysis right alongside other analytics tools.

Built · Hosted · Managed by Vinkius Incrementality Estimator - Calculate True Campaign ROI
Server ID 019ecb74-2ce4-731d-bf42-6441377c5c61
Vinkius Inspector
Compliance Grade A+
Score 100/100
Vinkius Inspector Badge — Score 100/100

Questions you might have

What is the difference between reported ROAS and true incremental ROAS? +

Reported ROAS treats all conversions as campaign-attributable, which usually overestimates value. True Incremental ROAS uses the calculate_roas_comparison tool to factor in the baseline conversion rate derived from the control group, providing a much more accurate measure of marginal return.

I only have raw cohort sizes and conversions. What should I run first? +

You must start by using the calculate_baseline_metrics tool. This establishes the fundamental conversion rates (Control CR and Exposed CR) needed for all subsequent lift calculations.

How do I find the absolute number of extra conversions? Which tool handles this? +

The calculate_incrementality_metrics tool is designed for this. It takes your baseline CR and exposed performance data to calculate the absolute incremental conversions, telling you exactly how many extra sales were achieved.

If I have missing or null data points when using `calculate_baseline_metrics`, how will the tool handle it? +

The function requires all specified inputs (group sizes, conversions) to be numerical. If required fields are null or non-numeric, the MCP throws an error and stops processing. You must pre-validate your raw data before running this initial calculation.

What should I do if `calculate_incrementality_metrics` returns values that seem statistically unreliable? +

Small sample sizes often lead to volatile lift figures. While the tool can process low volumes, we recommend analyzing groups with a minimum of 100 users each for stable and actionable incrementality metrics.

Does running `calculate_roas_comparison` require that I first run all three tools in sequence? +

No, the comparison tool is robust enough to take necessary inputs directly. However, we strongly suggest using calculate_incrementality_metrics beforehand because it validates and optimizes your lift figures for accurate ROAS modeling.

What data format or prerequisites are needed before I can start with the initial step: `calculate_baseline_metrics`? +

You need two specific sets of raw numbers: the total user count and total conversion count for both your exposed group and your control group. These counts must cover the identical time period you want to analyze.

If I run multiple comparisons in a session, are there rate limits when chaining `calculate_incrementality_metrics` with `calculate_roas_comparison`? +

Vinkius manages usage rates automatically. For heavy or continuous analysis, you may encounter throttling errors. Batching your calls or scheduling the processing will help prevent hitting platform-level usage limits.

Built & Managed by Vinkius 30s setup 3 tools

We've already built the connector for Incrementality Estimator. Just plug in your AI agents and start using Vinkius.

No hosting. No infrastructure. No complex setup.
All 3 tools are live and waiting. You're up and running in seconds.

Vinkius runs on Claude Claude
Vinkius runs on ChatGPT ChatGPT
Vinkius runs on Cursor Cursor
Vinkius runs on Gemini Gemini
Vinkius runs on Windsurf Windsurf
Vinkius runs on VS Code VS Code
Vinkius runs on JetBrains JetBrains
Vinkius runs on Vercel Vercel
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