Vinkius
Attribution Model Comparator

Attribution Model Comparator MCP for AI. Know exactly how much credit every marketing channel deserves.

Claude Claude
ChatGPT ChatGPT
Cursor Cursor
Gemini Gemini
Windsurf Windsurf
VS Code VS Code
JetBrains JetBrains
Vercel Vercel
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Works with every AI agent you already use

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Connect to your AI in seconds.

Attribution Model Comparator instantly compares five major attribution models—First Touch, Last Touch, Linear, Time Decay, etc.—to pinpoint exactly where revenue credit went wrong across your marketing channels.

Instead of guessing which touchpoint deserves the sale credit, this MCP quantifies the actual difference in revenue contribution (the delta) for every channel from a single conversion event.

What your AI can do

Calculate attribution shares

Calculates proportional revenue share credit for every touchpoint using a specified attribution model, returning individual percentage weights.

Fetch conversion metrics

Retrieves the total revenue value and currency amount associated with a given conversion event ID.

Calculate attribution delta

Compares attribution share results across multiple models to determine the revenue discrepancy for a specific marketing channel.

+ 1 more capabilities included
Map Customer Paths

Retrieves the full chronological sequence of every touchpoint a customer used before converting.

Quantify Event Value

Pulls the total revenue amount and currency linked to any specific conversion ID.

Calculate Channel Shares

Determines proportional revenue credit for every touchpoint using a chosen attribution model.

Identify Revenue Gaps

Compares the results of multiple models to calculate the exact revenue discrepancy (the delta) for any target channel.

Included with Plan

Waiting for input…

AI Agent

Attribution Model Comparator: 4 Tools

Use these specialized tools together to map customer journeys, calculate proportional shares, and identify exact revenue discrepancies between multiple attribution models.

Make your AI actually useful.

Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.

Start using Attribution Model Comparator on Vinkius

Calculate Attribution Shares

Calculates proportional revenue share credit for every touchpoint using a specified attribution model, returning individual percentage...

Fetch Conversion Metrics

Retrieves the total revenue value and currency amount associated with a given...

Calculate Attribution Delta

Compares attribution share results across multiple models to determine the revenue...

Get Customer Journey

Builds the necessary input data by retrieving the touchpoints in chronological order...

Security and governance baked right in.

Pick your AI client below to get set up. Just create a Vinkius account, subscribe, and you're instantly up and running. We handle the entire backend infrastructure, delivering out-of-the-box support for HTTPS Streamable, SSE, and OAuth2—zero messy routing required.

Claude AI

Claude AI

1

Open Claude Settings

Go to claude.ai, click your profile icon, then navigate to Customize → Connectors.

2

Add Custom Connector

Click the "+" button and select Add custom connector. Paste your Vinkius endpoint URL:

https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp

Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. For OAuth-protected servers, expand Advanced settings to add credentials.

3

Start a conversation

Open a new chat. The Attribution Model Comparator integration is available immediately — no restart needed.

Choose How to Get Started

Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.

Build Your Own

Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.

  • Import from OpenAPI, Swagger, or YAML specs
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  • Publish to catalog or keep private
Start building

Make Your AI Do More

Start with Attribution Model Comparator, then connect any of our 5,100+ other servers whenever your AI needs more. One click, no limits.

  • Use this MCP plus 5,100+ others, all in one place
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  • Every connection is secured and compliant automatically
  • Track usage and costs across all your servers
  • Works with Claude, ChatGPT, Cursor, and more
  • New servers added to the catalog every week
Attribution Model Comparator MCP server cover

Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Attribution Model Comparator. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

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Works with Claude, ChatGPT, Cursor, and more

The Model Context Protocol standardizes how applications expose capabilities to LLMs. Instead of operating in isolation, your AI gains direct access to external platforms, live data, and real-world actions through secure, standardized connections.

This connection provides 4 powerful capabilities that interface natively with Claude, ChatGPT, Cursor, and other compatible AI platforms. No middleware. No custom integration required.

The hardest part of marketing analytics is building the report itself.

Right. So, today you pull data from your CRM dashboard—that's one tab. Then you jump to Google Analytics for web interactions; that’s a second export. You copy-paste those two datasets into a spreadsheet and manually try to map the customer ID across both systems just to figure out what happened before they bought.

With this MCP, your agent handles all of that messy data stitching automatically. It establishes the full touchpoint sequence first. Then it calculates shares using specific models, giving you an immediate answer on how much credit every single channel deserves.

Attribution Model Comparator: Get Actionable Revenue Deltas

You stop having to run five different reports and then compare them in a meeting. You just ask for the comparison, feeding the data into `calculate_attribution_delta`. It instantly highlights where your models disagree on revenue credit.

This means you walk away from meetings with definitive numbers—you know exactly which model is giving you an inflated or deflated view of your performance. Period.

What your AI can actually do with this

When someone buys something, figuring out who gets credit is messy. Was it the initial ad seen on social media? Or maybe the final email reminder that got them to click 'buy'? Traditional reporting fails because they treat these complex paths like simple straight lines. You end up with siloed views of customer value.

This MCP solves that by building a full picture first. It maps out every touchpoint a customer interacted with leading up to a sale. Then, it runs the total revenue through five different accounting methods—First Touch, Last Touch, Linear, and others—and compares them head-to-head. You don't just get shares; you get the difference between those shares, telling you precisely which model over- or under-credits specific channels.

It’s a powerful layer of analysis that helps you understand true performance, all managed within Vinkius.

Built · Hosted · Managed by Vinkius Attribution Model Comparator - Quantify Marketing Revenue Delta
Server ID 019ec1f0-2424-7308-b9c0-5d54e5c016dc
Vinkius Inspector
Compliance Grade A+
Score 100/100
Vinkius Inspector Badge — Score 100/100

Questions you might have

What is the necessary input data to start an attribution comparison? +

You must first use the get_customer_journey tool, providing a customer ID and conversion date. This establishes the ordered sequence of touchpoints needed for all subsequent calculations.

How do I get the financial value used as a baseline for attribution? +

Use fetch_conversion_metrics with the specific conversion ID. This tool retrieves the total revenue amount, which serves as the single, absolute figure that all five attribution models will proportionally divide.

After calculating shares for multiple models, how do I find out which model is most biased? +

The calculate_attribution_delta tool takes the full results from all share calculations (via calculate_attribution_shares) and compares them. It quantifies the revenue gain or loss for a specific channel across models, highlighting discrepancies.

If I run `fetch_conversion_metrics` with a conversion ID that doesn't exist, what happens? +

The system returns an error code immediately. Your agent will flag the invalid ID and stop the process, allowing you to correct the identifier before proceeding.

When I use `calculate_attribution_shares`, do I need to run `get_customer_journey` first? +

Yes. The tool needs the chronological sequence of touchpoints provided by get_customer_journey to accurately calculate proportional revenue share credit.

Can I batch process multiple conversions when using `calculate_attribution_shares`? +

While designed for single inputs, your agent can loop through a list of conversion IDs. This allows you to run the shares calculation across many customers in one automated sequence.

What should I consider regarding rate limits when using `calculate_attribution_delta`? +

Vinkius manages throttling for stability. If you are comparing hundreds of channels, break the request into smaller batches by time period or channel group to avoid hitting performance caps.

When calling `calculate_attribution_shares`, how do I ensure the touchpoints used are correct? +

You must provide a list of specific channels and models. The tool uses this explicit input to calculate shares, so don't rely on default channel inclusion.

Built & Managed by Vinkius 30s setup 4 tools

We've already built the connector for Attribution Model Comparator. Just plug in your AI agents and start using Vinkius.

No hosting. No infrastructure. No complex setup.
All 4 tools are live and waiting. You're up and running in seconds.

Vinkius runs on Claude Claude
Vinkius runs on ChatGPT ChatGPT
Vinkius runs on Cursor Cursor
Vinkius runs on Gemini Gemini
Vinkius runs on Windsurf Windsurf
Vinkius runs on VS Code VS Code
Vinkius runs on JetBrains JetBrains
Vinkius runs on Vercel Vercel
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