Metricool MCP. Analyze all social data without leaving your chat.
Metricool gives your AI client control over social media performance. Get real-time analytics for Instagram, Facebook, Twitter, LinkedIn, and more. Check unified reports, monitor ad spend, or inspect upcoming content schedules using natural conversation.
Give Claude and any AI agent real-world access
Get a high-level overview of total digital reach and engagement across all connected social platforms.
Pull real-time performance data for any single profile, including metrics from Instagram, Facebook, Twitter, or LinkedIn.
Monitor the money spent and conversion rates for social advertising campaigns.
View a list of posts already scheduled in your content planner to ensure nothing slips through the cracks.
See every brand and social profile linked to your workspace, keeping track of all connected assets.
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What AI agents can do with Metricool: 10 Tools for Marketing Automation
These ten tools let you pull specific performance data, check schedules, and get cross-channel summaries across all major social media platforms.
Make your AI actually useful.
Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.
Start using Metricool MCPGet Ads Performance
Retrieves detailed performance data specifically for your social media ads.
Get Facebook Analytics
Pulls specific analytics and metrics directly from your Facebook profile.
Get Instagram Analytics
Gets detailed performance data for your Instagram account.
Get Linkedin Analytics
Retrieves professional metrics and analytics from your LinkedIn profile.
Get Social Planner
Shows you a list of posts that are currently scheduled in your content calendar.
Get Profile Details
Fetches general information and details for any specific connected social profile.
Get Unified Summary
Generates a single, cross-channel summary of your total performance across all linked platforms.
Get Twitter Analytics
Provides specific metrics and analytics for your Twitter account.
List Published Posts
Retrieves a list of content that has been recently published on any linked account.
List Metricool Profiles
Lists every single social media profile connected to your Metricool workspace.
Security and governance baked right in.
Pick your AI client below to get set up. Just create a Vinkius account, subscribe, and you're instantly up and running. We handle the entire backend infrastructure, delivering out-of-the-box support for HTTPS Streamable, SSE, and OAuth2—zero messy routing required.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
- Import from OpenAPI, Swagger, or YAML specs
- Create Agent Skills with progressive disclosure
- Deploy to edge with MCPFusion framework
- Built in DLP, auth, and compliance on each call
- Real time usage dashboard and cost metering
- Publish to catalog or keep private
Make Your AI Do More
Start with Metricool, then connect any of our 5,200+ other servers whenever your AI needs more. One click, no limits.
- Use this MCP plus 5,200+ others, all in one place
- Add new capabilities to your AI anytime you want
- Connections are secured and governed automatically
- Track usage and costs across all your servers
- Works with Claude, ChatGPT, Cursor, and more
- New servers added to the catalog weekly
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Metricool. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
VINKIUS CLOUD
Cloud Hosted
Managed infra
V8 Isolated
Sandboxed per request
Zero-Trust Proxy
No stored credentials
DLP Enforced
Policy on each call
GDPR Compliant
EU data residency
Token Compression
~60% cost reduction
The Analytics Data Pile-Up
Today, getting a full picture of your social performance means opening five different browser tabs. You pull reports from Facebook Insights, then switch to Instagram’s dashboard, export the numbers for Twitter, and so on. Then you spend an hour trying to paste those disparate data sets into one spreadsheet just to find out how many people saw everything.
With this MCP, that process ends. Just talk to your agent and ask for a cross-channel summary. The agent uses get_unified_summary and gives you the total picture instantly. You don't touch a dashboard; you just read the answer.
get_social_planner: Never Forget a Post Again
Before, checking what was coming up required logging into the scheduling tool and manually scrolling through date-by-date calendars to see if anything was missing or incorrect. It was tedious, click-heavy work that you'd forget until it was too late.
Now, ask your agent about the planner. It executes get_social_planner and gives you a clean list of all scheduled content right away. You confirm your entire content pipeline in seconds.
What Metricool MCP does for your AI
Control your entire social strategy by connecting Metricool to your agent. You can pull detailed metrics from multiple platforms—Instagram, Facebook, Twitter, and LinkedIn—all in one place. Want a high-level view of total reach? Use the unified summary tool to see cross-channel performance reports instantly. Need to plan next week's content? Inspect the social planner for scheduled posts.
You also monitor ad spending and conversion data directly from your agent. This level of control means you stop jumping between dashboards; everything happens through natural conversation, making it part of Vinkius Catalog.
019d75d4-1371-73b9-b4de-88fbd49ea4ff How to set up Metricool MCP
The bottom line is that you manage your entire social media strategy from one chat window.
Subscribe to the MCP and enter your Metricool Access Token.
Tell your AI client exactly what you need—like 'Show me Facebook analytics for last month' or 'What are my scheduled posts?'
The agent connects, pulls the data, and gives you a direct summary without opening any other tabs.
Who uses Metricool MCP
Anyone who spends more than ten minutes jumping between Meta Insights, Google Analytics, and a scheduling tool. This MCP solves the pain of context switching for marketing managers, content leads, and agency owners.
Runs daily checks on engagement metrics across all channels and uses get_social_planner to confirm upcoming posts.
Uses get_unified_summary to compare performance data from different platforms against overall campaign goals.
Checks list_metricool_profiles to ensure every brand account is connected and uses list_published_posts to review recent content history.
Benefits of connecting Metricool MCP
See total reach immediately. Instead of checking ten different dashboards, use get_unified_summary to pull one summary report showing performance across every platform at once.
Deep-dive analytics are instant. You can call get_facebook_analytics or get_instagram_analytics to instantly get specific metrics for a single channel without manual exporting.
Never miss a scheduled post again. Just ask about the planner, and the agent uses get_social_planner to show you exactly what's slated for next week.
Track your money spent. Use get_ads_performance to monitor ad spend and conversion data directly through conversation, bypassing clunky advertising dashboards.
Manage all assets easily. List all connected brands with list_metricool_profiles so you know precisely which accounts are active in the workspace.
Metricool MCP use cases
Quarterly Review Prep
A marketing analyst needs to prepare a quarterly report covering Instagram, Facebook, and overall reach. They ask their agent for the 'unified summary' and then call get_instagram_analytics and get_facebook_analytics to gather all necessary data points in one chat session.
Spotting Scheduling Gaps
The content lead is worried about next week's content. They prompt the agent, asking 'What posts are scheduled for next week?' The agent uses get_social_planner to confirm that all planned content is correctly loaded and ready.
Ad Campaign Audit
The manager suspects a recent ad campaign isn't performing. They ask the agent about ad metrics, triggering get_ads_performance to pull immediate data on spend vs. conversions, allowing them to pivot faster than waiting for manual reports.
Onboarding New Brands
An agency owner needs to verify all client accounts are connected. They use list_metricool_profiles and get_profile_details to quickly enumerate every brand account and check its general status, confirming full access.
Metricool MCP tradeoffs
What to watch out for, and the recommended way to handle each one.
Comparing channels manually
Going into Facebook Insights, downloading the CSV. Then opening Instagram Insights, downloading that CSV. Finally, trying to merge them in Excel.
Just ask your agent for a 'unified summary.' The MCP calls get_unified_summary and presents cross-channel performance data directly in the chat.
Checking content status
Logging into the scheduling tool, clicking through tabs, scrolling down to confirm tomorrow's posts.
Ask the agent about the planner. It uses get_social_planner and gives you a clean, summarized list of scheduled items.
Debugging ad metrics
Finding the right ad dashboard, clicking through multiple filters to isolate spend vs. conversions for one specific campaign.
Use get_ads_performance. It retrieves exactly what you need—spend and conversion data—in a single function call.
When to use Metricool MCP
You should use this MCP if your job involves tracking, reporting, or scheduling content across multiple social platforms (Instagram, Facebook, LinkedIn, Twitter). You need to see the big picture quickly, comparing metrics like engagement rates and total reach. If you only manage one type of content—say, just blogging—or if you only ever deal with single-platform analytics for internal record keeping, this MCP might be overkill. In those cases, a dedicated platform API connector would work better. But because you need to compare ad performance (get_ads_performance) with overall channel health (get_unified_summary), this is the right tool.
Frequently asked questions about Metricool MCP
How do I check my total social media reach using Metricool MCP? +
Use the get_unified_summary tool. It combines data from all linked platforms to give you one report on your overall digital reach.
Can Metricool MCP track ad performance for multiple platforms? +
Yes, use get_ads_performance. This function pulls spend and conversion metrics from various social advertising sources into a single data point.
What if I only need analytics for LinkedIn? +
You can call get_linkedin_analytics specifically. It retrieves professional metrics while leaving all other platform data alone, keeping your query focused and clean.
Does Metricool MCP help with content planning? +
Yes, the agent uses get_social_planner to list scheduled posts. You can confirm upcoming content without logging into the scheduling interface.
How do I know which accounts are connected? +
Simply ask the agent to list all profiles using list_metricool_profiles, and it will enumerate every brand linked to your workspace for verification.