How to Use the Salesforce Marketing Cloud MCP in Claude

Q: How do I set up the Salesforce Marketing Cloud MCP Server in Claude Desktop?

Open your claudedesktopconfig.json file via Settings. Add the MCP server command, save, and restart the app. You can also paste the remote URL directly into claude.ai if you prefer the browser version.

Connect Claude Desktop to your marketing data. Build campaigns and track lead attribution without leaving your chat window.

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Connect Salesforce Marketing Cloud MCP to Claude Desktop

Create your Vinkius account to connect Salesforce Marketing Cloud to Claude Desktop — we handle the hosting, security, and runtime updates so you don't have to. No server setup required.

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Setup Salesforce Marketing Cloud with Claude Desktop

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Build Campaigns via Claude Desktop

`sf_create_campaign` lets Claude Desktop spin up new marketing initiatives instantly. You drop a budget, pick a type like Webinar or Trade Show, and set the dates. Your AI client handles the exact formatting Salesforce requires to get the record created. Once it's live, `sf_search_campaigns` pulls the status and budget spend back into your conversation. You don't have to click through five tabs in the browser just to check if a campaign launched successfully. Claude checks the actual cost versus budgeted cost and reports back.

Track Lead Engagement

`sf_add_campaign_member` injects new leads directly into your attribution funnel. You feed Claude a contact ID, and it attaches them to the right campaign with a Sent or Responded status. This keeps your marketing ROI accurate and visible. To see who actually converted, `sf_campaign_members` grabs the full list of enrolled contacts. Your agent reads the response dates and membership statuses. You get a clear view of which leads are warming up and which ones ignored the email.

Run Pipeline Analytics via MCP Server

`sf_campaign_performance` pulls aggregate metrics across all your channels. It looks at the total leads generated, total conversions, and cost per campaign type. Claude reads these numbers to calculate your exact cost-per-lead without needing a custom dashboard. If you need to check what is currently running, `sf_campaigns_by_status` filters initiatives by their active state. You can tell your AI client to grab every In Progress campaign and compare their budgets against the actual spend. The numbers don't lie.

Setup guide

Set up Salesforce Marketing Cloud MCP in Claude Web or Desktop

1

Open Claude Settings

Go to claude.ai, click your profile icon, then navigate to Customize → Connectors.
2

Add Custom Connector

Click the "+" button and select Add custom connector. Paste your Vinkius endpoint URL: https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. For OAuth-protected servers, expand Advanced settings to add credentials.
3

Start a conversation

Open a new chat. The Salesforce Marketing Cloud MCP tools are available immediately — no restart needed.

Endpoint URL

https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp

No configuration file needed — paste the URL directly in the Claude web interface.

Available on Free (1 connector), Pro, Max, Team, and Enterprise plans.

Prerequisites

Claude Desktop installed (macOS or Windows)
Active Vinkius subscription with a valid endpoint token

1

Open Claude Desktop Settings

Click the menu icon at the top-left corner, go to Settings → Developer → Edit Config. This opens claude_desktop_config.json in your default text editor.
2

Paste the Salesforce Marketing Cloud MCP configuration

Copy the JSON snippet on the right into the mcpServers object. Replace [YOUR_TOKEN_HERE] with your endpoint token from cloud.vinkius.com.
3

Restart Claude Desktop

Close and reopen the application. Claude needs a full restart to load new MCPs — refreshing a conversation is not enough.
4

Verify the connection

Open a new conversation. Click the 🔌 icon at the bottom of the message input. You should see tools listed under salesforce-marketing-cloud-mcp.

json

{
  "mcpServers": {
    "salesforce-marketing-cloud-mcp": {
      "url": "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    }
  }
}

Get your connection token →

Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Salesforce. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

Why Choose Vinkius

Vinkius connects your tools to AI with real-time monitoring and automatic cost savings — all from one dashboard.

Connect Salesforce Marketing Cloud now

Real-time monitoring

Live

visibility into every interaction

Connect your favorite tools to your AI and see exactly what's happening — every request, every response, in real time.

Built-in savings

60%

lower AI costs

Vinkius compresses data between your apps and your AI automatically. Lower bills every month — no configuration required.

Single dashboard

One

place for every integration

Every tool your AI connects to, managed from a single screen. One account, complete control.

Common questions about Salesforce Marketing Cloud MCP in Claude Desktop

Open your claude_desktop_config.json file via Settings. Add the MCP server command, save, and restart the app. You can also paste the remote URL directly into claude.ai if you prefer the browser version.

Yes. It reads your planned spend and actual costs using the search tools. You just ask Claude to compare the budgets across different campaign types.

It attaches existing leads to campaigns. You provide the lead ID or contact ID to the membership tool, and Claude registers their engagement status.

Ask your agent to run the performance tool. It aggregates the total conversions and leads generated grouped by campaign type. You get a direct breakdown of what worked.

Your contact IDs, response dates, and campaign budgets stay completely local to your machine when running the stdio transport. The V8 Isolate Sandbox ensures that the MCP runtime environment is ephemeral and isolated from external networks.

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