ActiveCampaign MCP. Manage contacts, lists, and deals without leaving your chat.
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ActiveCampaign MCP Server: Manage your entire customer lifecycle using AI. This server lets your agent create, tag, and list contacts, track sales deals, and manage email lists directly from chat.
It handles everything from adding a new lead to auditing complex automations without you touching the UI. Manage contacts, deals, and lists via natural language.
What your AI agents can do
Add contact to list
Subscribes an existing ActiveCampaign contact to a specific mailing list.
Add tag to contact
Applies a specific tag to an ActiveCampaign contact profile.
Create contact
Adds a new person to your ActiveCampaign account with basic profile details.
Add a new person to your ActiveCampaign account using basic profile details.
Retrieve and search for active contacts in ActiveCampaign, optionally filtering by email address.
Apply a specific tag to an existing contact profile for better segmentation.
Subscribe an existing contact to a specific mailing list.
Retrieve and list active opportunities and deals from your sales pipeline.
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ActiveCampaign MCP Server: 5 Tools for CRM Management
These tools let your AI agent interact with ActiveCampaign to manage contacts, tag records, update lists, and view deal pipelines without needing the web UI.
019d7546add contact to list
Subscribes an existing ActiveCampaign contact to a specific mailing list.
019d7546add tag to contact
Applies a specific tag to an ActiveCampaign contact profile.
019d7546create contact
Adds a new person to your ActiveCampaign account with basic profile details.
019d7546list contacts
Retrieves and searches for active contacts in ActiveCampaign, optionally filtering by email address.
019d7546list deals
Retrieves active opportunities and deals from your ActiveCampaign sales pipeline.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
- Import from OpenAPI, Swagger, or YAML specs
- Create Agent Skills with progressive disclosure
- Deploy to edge with MCPFusion framework
- Built in DLP, auth, and compliance on every call
- Real time usage dashboard and cost metering
- Publish to catalog or keep private
Make Your AI Do More
Start with ActiveCampaign, then connect any of our 4,700+ other servers whenever your AI needs more. One click, no limits.
- Use this MCP plus 4,700+ others, all in one place
- Add new capabilities to your AI anytime you want
- Every connection is secured and compliant automatically
- Track usage and costs across all your servers
- Works with Claude, ChatGPT, Cursor, and more
- New servers added to the catalog every week
What you can do with this MCP connector
Managing your entire customer lifecycle
You'll use this server to let your AI agent handle everything in ActiveCampaign. You don't have to touch the dashboard; you just talk to your agent. It'll manage contacts, track deals, and handle lists using natural language.
Creating and managing contacts
Your agent can create_contact to add a new person to your ActiveCampaign account using basic profile details. When you need to find someone, it uses list_contacts to retrieve and search for active contacts, letting you filter by an email address if you want. If you've got an existing contact, it applies a specific tag using add_tag_to_contact for better segmentation, and it can subscribe that contact to a specific mailing list with add_contact_to_list.
Tracking sales deals
To see what's happening in your pipeline, the agent runs list_deals to retrieve and list active opportunities and deals from your sales pipeline.
Summary of Capabilities
It lets you create a new contact, search for existing contacts and filter them by email address, apply tags to existing profiles, subscribe contacts to lists, and list active sales deals.
How ActiveCampaign MCP Works
- 1 Subscribe to the ActiveCampaign server and provide your API URL and API Token.
- 2 Your AI client calls a specific function (e.g.,
list_contacts) and passes the required parameters (like an email address). - 3 The server executes the function against ActiveCampaign and returns the structured data to your agent for use.
The bottom line is you use your agent to call ActiveCampaign functions directly, keeping your workflow inside the chat window.
Who Is ActiveCampaign MCP For?
Anyone who manages a growing client base and relies on structured communication—from the marketing operations specialist who needs to provision 100 contacts and tag them in bulk, to the sales representative who needs to check a prospect's deal status before a call. This tool cuts out the dashboard clicks.
Manages contact provisioning and list updates. They use the server to automate adding new contacts and ensuring leads are subscribed to the correct campaigns.
Checks deal pipelines and prospect history. They use the server to quickly list deals and pull up contact details to guide sales calls.
Audits account automations and contact profiles. They use the server to verify that customer journeys are running smoothly and that contacts have the right tags.
What Changes When You Connect
- Control Contact Data: Instead of manually navigating the contact record page, use
list_contactsto search for and confirm a contact's existence, andcreate_contactto onboard new leads instantly. - Segment Leads Fast: You can't wait for a manual process. Use
add_tag_to_contactto instantly apply tags (like 'Hot Lead' or 'Follow Up') based on a chat decision, keeping your CRM accurate. - Keep Lists Current: Don't let leads fall through the cracks. Use
add_contact_to_listto subscribe a contact to a specific mailing list immediately after they interact. - See the Sales Pipeline: Get a live view of sales activity.
list_dealspulls up all active opportunities, letting you check deal status and details right where you're writing. - Audit Workflows: Check on customer journeys. The server lets you audit active automations, ensuring that the marketing and sales funnels are working correctly.
- Speed Up Onboarding: When a new client comes in, use
list_contactsandcreate_contactin sequence to quickly verify the lead and set up their profile in minutes.
Real-World Use Cases
A new prospect signs up on the site.
The marketing rep needs to capture the lead. They ask the agent to run create_contact with the email and name. The agent confirms the new contact exists. Then, they immediately run add_tag_to_contact to mark them as 'Website Lead,' and finally, they run add_contact_to_list to put them in the 'Welcome Series' list. The lead is onboarded in three steps, not three tabs.
The AE needs a quick status check before a call.
The AE has a call with John Doe. They ask the agent to run list_deals and search for John Doe's associated deals. The agent returns the deal list, showing the current stage (e.g., 'Proposal Sent'). The AE uses this info to adjust the call's focus, saving time and ensuring the right talking points.
A deal stalls, and the contact needs re-engagement.
The CSM notices a deal stalled. They ask the agent to run list_contacts to pull up the full contact history. They find the contact's last interaction date, realize they haven't engaged, and use add_tag_to_contact to apply 'Re-engage' status, triggering an automated internal follow-up task.
Marketing needs to clean up an old list.
The marketing manager wants to ensure only high-value leads are in the next campaign. They ask the agent to run list_contacts and filter by a specific criteria. They review the list and use add_tag_to_contact to categorize the contacts, ensuring the next campaign only targets the correct segment.
The Tradeoffs
Manual data entry for new leads
Copying and pasting contact details into the ActiveCampaign web form or manually searching for the contact in the CRM UI.
→
Use the agent to run create_contact immediately. This sends the data directly and reliably, ensuring the record is created in the system without human error.
Forgetting to update the deal status
An AE completes a demo and forgets to update the deal stage in the platform's UI, leaving it stuck in 'Discovery' for weeks.
→
Use the agent to run list_deals. This gives you immediate visibility into the deal's current state, and you can use the server to confirm the deal details before moving on.
Applying tags manually in bulk
Spending an hour clicking through hundreds of contacts to apply a single tag like 'Q3 Target' because the system doesn't offer a simple bulk tagging view.
→
Use the agent to run add_tag_to_contact. You pass the contact ID and the tag ID, and the server applies the tag instantly, regardless of how many contacts you're dealing with.
When It Fits, When It Doesn't
Use this server if you need to manage the entire contact lifecycle—from initial capture to deal closure—by speaking to your agent. It's best for sales and marketing teams who need to execute atomic, single-purpose actions like creating a record or changing a tag. Don't use this if your primary need is complex reporting (e.g., 'Show me a pivot table of all contacts who opened email A but didn't open email B'). For that, you need a dedicated analytics or BI tool. This server is for doing things, not just reading them. If you only need to view a list of contacts, list_contacts works, but if you need to act on that list, you need the other tools.
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by ActiveCampaign. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
VINKIUS INFRASTRUCTURE
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Sandboxed per request
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DLP Enforced
Policy on every call
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Token Compression
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Works with Claude, ChatGPT, Cursor, and more
The Model Context Protocol standardizes how applications expose capabilities to LLMs. Instead of operating in isolation, your AI gains direct access to external platforms, live data, and real-world actions through secure, standardized connections.
This server provides 5 capabilities that interface natively with Claude, ChatGPT, Cursor, and any MCP client. No middleware. No custom integration required.
Available Capabilities
Managing contact details shouldn't require jumping between five tabs.
Today, if a new lead calls in, you'll copy their name and email. Then, you have to click into the CRM, find the right form, and paste everything in. Then you click on the contact record, find the tag section, and manually add a tag. If you forget any step, the data is incomplete or the process stalls.
With the ActiveCampaign MCP Server, you just talk to your agent. You say, 'Create a contact for John Doe and tag him as Hot Lead.' The agent handles the creation, the tagging, and the linking. The data gets written correctly the first time. It’s instant and verifiable.
ActiveCampaign MCP Server: List Deals and Track Pipelines
Manually tracking deals means opening the sales dashboard, filtering by owner, then scrolling through every single opportunity to see the current stage. This is slow and makes it hard to get a quick, actionable overview of the whole pipeline.
The agent runs `list_deals` and gives you the current state of the sales pipeline right in the chat. You get a structured, summarized view of all active deals, letting you focus on next steps instead of hunting through dashboards.
Common Questions About ActiveCampaign MCP
How do I use the `list_contacts` tool with ActiveCampaign? +
You use list_contacts by providing the search criteria, such as an email address. The agent returns a list of contacts matching that search, including their current list subscriptions and deal counts.
Does `add_tag_to_contact` require the contact to exist? +
Yes, add_tag_to_contact requires both the Contact ID and the Tag ID. You must have the contact record in the system before you can apply a tag.
Can I use `list_deals` to check a prospect's deal status? +
Yes, list_deals retrieves all active opportunities and deals from your sales pipeline. It provides the current status, deal value, and associated contact information.
How does `add_contact_to_list` work? +
You call add_contact_to_list by specifying the Contact ID and the List ID. This action subscribes the contact to the specified mailing list.
What is the difference between `create_contact` and `list_contacts`? +
Use create_contact when you have a new person to add to ActiveCampaign. Use list_contacts when you need to search for or retrieve details about an existing person.
How do I use the `add_tag_to_contact` tool to update a contact's profile? +
You provide the Contact ID and the Tag ID. The tool applies the specific tag to the contact's profile. This is useful when you need to categorize a contact based on specific actions or sources.
What data does `list_contacts` return when I search by email address? +
It returns a comprehensive record for the matching contact. You'll get details like their list subscriptions and any associated deal counts, letting you see their current engagement level.
Can `create_contact` handle multiple fields, or is it limited to just email? +
It strictly requires only the email address. Use this tool when you just need to establish a basic record for a person. If you need to add more details, you'll have to update the contact separately.
How do I add a tag to a contact? +
Use the add_tag_to_contact tool and provide the contact ID and the tag ID. Your agent will associate the tag with that specific contact in ActiveCampaign.
What is the API rate limit for ActiveCampaign? +
ActiveCampaign enforces a standard limit of 5 requests per second per account. Exceeding this returns a 429 error code.
Should I use API version 1 or 3? +
While version 1 is still technically supported, we always recommend (and this agent defaults to) RESTful API version 3 for performance and stability.
Multi-server workflows that include ActiveCampaign MCP
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