How do I get Criteo Retail Media API credentials?

Log in to the Criteo Developer Portal, create a new app specifically for Retail Media, and you will receive a Client ID and Client Secret.

What is the difference between Marketing and Retail Media APIs?

Marketing API focuses on off-site display and retargeting, while Retail Media API is designed for managing sponsored products and on-site advertising within retailer platforms.

Can I see keyword performance?

Yes, you can use the list_line_item_keywords tool to see which keywords are being targeted and request reports to see their conversion metrics.

Criteo Retail Media API MCP Server for Claude Desktop 10 tools — connect in under 2 minutes

Name: Criteo Retail Media API
Availability: InStock
Author: Vinkius

modelcontextprotocol.io/quickstart/user

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Claude Desktop is Anthropic's native application for interacting with Claude AI models on macOS and Windows. It was the first consumer application to ship with built-in MCP support, making it the reference implementation for the Model Context Protocol standard.

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The modern way to manage MCP Servers — no config files, no terminal commands. Install Criteo Retail Media API and 2,500+ MCP Servers from a single visual interface.

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Classic Setup·json

{
  "mcpServers": {
    "criteo-retail-media-api": {
      // Your Vinkius token — get it at cloud.vinkius.com
      "url": "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    }
  }
}

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About Criteo Retail Media API MCP Server

Integrate the Criteo Retail Media API directly into your AI workflow. Manage your retail advertising campaigns, monitor line item performance, and track product data across your retailer and advertiser accounts using natural language.

Claude Desktop is the definitive way to connect Criteo Retail Media API to your AI workflow. Add the Vinkius Edge URL to your config, restart the app, and Claude immediately exposes all 10 tools in the chat interface — ask a question, Claude calls the right tool, and you see the answer. Zero code, zero context switching.

What you can do

Retail Campaign Management — List and retrieve detailed settings for all your retail media campaigns.
Line Item Monitoring — Access real-time configuration and performance for your retail line items.
Retailer & Product Discovery — Explore retail partners and products associated with your advertiser accounts.
Keyword & Performance Insights — Audit targeted keywords and request performance reports via chat.

The Criteo Retail Media API MCP Server exposes 10 tools through the Vinkius. Connect it to Claude Desktop in under two minutes — no API keys to rotate, no infrastructure to provision, no vendor lock-in. Your configuration, your data, your control.

How to Connect Criteo Retail Media API to Claude Desktop via MCP

Follow these steps to integrate the Criteo Retail Media API MCP Server with Claude Desktop.

Open Claude Desktop Settings

Go to Settings → Developer → Edit Config to open claude_desktop_config.json

Add the MCP Server

Paste the configuration above into the mcpServers section

Restart Claude Desktop

Close and reopen Claude Desktop to load the new server

Start using Criteo Retail Media API

Look for the 🔌 icon in the chat — your 10 tools are now available

Why Use Claude Desktop with the Criteo Retail Media API MCP Server

Claude Desktop by Anthropic provides unique advantages when paired with Criteo Retail Media API through the Model Context Protocol.

Claude Desktop is the reference MCP client — it was designed alongside the protocol itself, ensuring the most complete and stable MCP implementation available

Zero-code configuration: add a server URL to a JSON file and Claude instantly discovers and exposes all available tools in the chat interface

Claude's extended thinking capability lets it reason through multi-step tool usage, chaining multiple API calls to answer complex questions

Enterprise-grade security with local config storage — your tokens never leave your machine, and connections go directly to the Vinkius Edge network

Criteo Retail Media API + Claude Desktop Use Cases

Practical scenarios where Claude Desktop combined with the Criteo Retail Media API MCP Server delivers measurable value.

Interactive data exploration: ask Claude to query DNS records, look up WHOIS data, and cross-reference results in a single conversation

Ad-hoc security audits: type a domain name and let Claude enumerate subdomains, check DNS history, and flag configuration anomalies — all through natural language

Executive briefings: generate comprehensive domain intelligence reports by asking Claude to compile findings into a formatted summary

Learning and training: new team members can explore API capabilities conversationally without needing to read documentation

Criteo Retail Media API MCP Tools for Claude Desktop (10)

These 10 tools become available when you connect Criteo Retail Media API to Claude Desktop via MCP:

get_retail_campaign_details

Get detailed settings for a specific retail campaign

get_retail_media_report

Request a performance report for retail media

list_account_products

List products associated with a specific retail account

list_advertiser_accounts

List advertiser accounts managed in retail media

list_line_item_keywords

List keywords targeted by a specific line item

list_line_items

List all line items (ad groups) for retail campaigns

list_retail_budgets

List active budgets for retail media campaigns

list_retail_campaigns

List all retail media campaigns in Criteo

list_retailers

List retail partners available in your account

search_retail_campaigns_by_name

Search for retail campaigns by name keyword

Example Prompts for Criteo Retail Media API in Claude Desktop

Ready-to-use prompts you can give your Claude Desktop agent to start working with Criteo Retail Media API immediately.

"List all retail media campaigns for advertiser account 'a8s9df7'."

"Show me the keywords being targeted in line item 'l123abc'."

"Get a performance report for all retail campaigns from yesterday."

Troubleshooting Criteo Retail Media API MCP Server with Claude Desktop

Common issues when connecting Criteo Retail Media API to Claude Desktop through the Vinkius, and how to resolve them.

Server not appearing after restart

Ensure the JSON is valid (no trailing commas). Check the file path: ~/Library/Application Support/Claude/claude_desktop_config.json (macOS) or %APPDATA%\\Claude\\ (Windows).

Authentication error

Verify your Vinkius token is correct. Go to cloud.vinkius.com to regenerate it if needed.

Tools not showing in chat

Click the 🔌 icon at the bottom of the chat input. If it shows 0 tools, the server may still be connecting — wait a few seconds.

Criteo Retail Media API + Claude Desktop FAQ

Common questions about integrating Criteo Retail Media API MCP Server with Claude Desktop.

How does Claude Desktop discover MCP tools?

When Claude Desktop starts, it reads the claude_desktop_config.json file and connects to each configured MCP server. It calls the tools/list endpoint to fetch the schema for every available tool, then surfaces them as clickable options in the chat interface via the 🔌 icon.

What happens if the MCP server is temporarily unavailable?

Claude Desktop handles disconnections gracefully — if the server is unreachable at startup, the tools simply won't appear. Once the server becomes available again, restarting Claude Desktop will re-establish the connection. There is no timeout penalty or error loop.

Can I connect multiple MCP servers simultaneously?

Yes. You can add as many servers as you need in the mcpServers section of the config file. Each server appears as a separate tool provider, and Claude can use tools from multiple servers in a single conversation turn.

Is there a limit on the number of tools per server?

Claude Desktop can handle hundreds of tools per server. However, for optimal LLM performance, Vinkius servers are designed to expose focused, well-documented tool sets rather than overwhelming the model with too many options.

Does Claude Desktop support Streamable HTTP transport?

Yes. Claude Desktop supports both SSE (Server-Sent Events) and the newer Streamable HTTP transport that Vinkius uses. Simply provide the server URL — Claude auto-negotiates the transport protocol.