How do I get Criteo Retail Media API credentials?

Log in to the Criteo Developer Portal, create a new app specifically for Retail Media, and you will receive a Client ID and Client Secret.

What is the difference between Marketing and Retail Media APIs?

Marketing API focuses on off-site display and retargeting, while Retail Media API is designed for managing sponsored products and on-site advertising within retailer platforms.

Can I see keyword performance?

Yes, you can use the list_line_item_keywords tool to see which keywords are being targeted and request reports to see their conversion metrics.

Criteo Retail Media API MCP Server for Google ADK 10 tools — connect in under 2 minutes

Name: Criteo Retail Media API
Availability: InStock
Author: Vinkius

google.github.io/adk-docs/tools/mcp-tools

Built by Vinkius GDPR 10 Tools SDK

Google Agent Development Kit (ADK) is Google's framework for building production AI agents. Add Criteo Retail Media API as an MCP tool provider through the Vinkius and your ADK agents can call every tool with full schema introspection.

Get MCP Server for AI Agents

ASK AI ABOUT THIS MCP SERVER

Open in ChatGPT Open in Claude Open in Perplexity

Vinkius supports streamable HTTP and SSE.

python

from google.adk.agents import Agent
from google.adk.tools.mcp_tool import McpToolset
from google.adk.tools.mcp_tool.mcp_session_manager import (
    StreamableHTTPConnectionParams,
)

# Your Vinkius token — get it at cloud.vinkius.com
mcp_tools = McpToolset(
    connection_params=StreamableHTTPConnectionParams(
        url="https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp",
    )
)

agent = Agent(
    model="gemini-2.5-pro",
    name="criteo_retail_media_api_agent",
    instruction=(
        "You help users interact with Criteo Retail Media API "
        "using 10 available tools."
    ),
    tools=[mcp_tools],
)

Fully ManagedVinkius Servers

60%Token savings

High SecurityEnterprise-grade

IAMAccess control

EU AI ActCompliant

DLPData protection

V8 IsolateSandboxed

Ed25519Audit chain

<40msKill switch

Stream every event to Splunk, Datadog, or your own webhook in real-time

* Every MCP server runs on Vinkius-managed infrastructure inside AWS - a purpose-built runtime with per-request V8 isolates, Ed25519 signed audit chains, and sub-40ms cold starts optimized for native MCP execution. See our infrastructure

About Criteo Retail Media API MCP Server

Integrate the Criteo Retail Media API directly into your AI workflow. Manage your retail advertising campaigns, monitor line item performance, and track product data across your retailer and advertiser accounts using natural language.

Google ADK natively supports Criteo Retail Media API as an MCP tool provider — declare the Vinkius Edge URL and the framework handles discovery, validation, and execution automatically. Combine 10 tools with Gemini's long-context reasoning for complex multi-tool workflows, with production-ready session management and evaluation built in.

What you can do

Retail Campaign Management — List and retrieve detailed settings for all your retail media campaigns.
Line Item Monitoring — Access real-time configuration and performance for your retail line items.
Retailer & Product Discovery — Explore retail partners and products associated with your advertiser accounts.
Keyword & Performance Insights — Audit targeted keywords and request performance reports via chat.

The Criteo Retail Media API MCP Server exposes 10 tools through the Vinkius. Connect it to Google ADK in under two minutes — no API keys to rotate, no infrastructure to provision, no vendor lock-in. Your configuration, your data, your control.

How to Connect Criteo Retail Media API to Google ADK via MCP

Follow these steps to integrate the Criteo Retail Media API MCP Server with Google ADK.

Install Google ADK

Run pip install google-adk

Replace the token

Replace [YOUR_TOKEN_HERE] with your Vinkius token

Create the agent

Save the code above and integrate into your ADK workflow

Explore tools

The agent will discover 10 tools from Criteo Retail Media API via MCP

Why Use Google ADK with the Criteo Retail Media API MCP Server

Google ADK provides unique advantages when paired with Criteo Retail Media API through the Model Context Protocol.

Google ADK natively supports MCP tool servers — declare a tool provider and the framework handles discovery, validation, and execution

Built on Gemini models, ADK provides long-context reasoning ideal for complex multi-tool workflows with Criteo Retail Media API

Production-ready features like session management, evaluation, and deployment come built-in — not bolted on

Seamless integration with Google Cloud services means you can combine Criteo Retail Media API tools with BigQuery, Vertex AI, and Cloud Functions

Criteo Retail Media API + Google ADK Use Cases

Practical scenarios where Google ADK combined with the Criteo Retail Media API MCP Server delivers measurable value.

Enterprise data agents: ADK agents query Criteo Retail Media API and cross-reference results with internal databases for comprehensive analysis

Multi-modal workflows: combine Criteo Retail Media API tool responses with Gemini's vision and language capabilities in a single agent

Automated compliance checks: schedule ADK agents to query Criteo Retail Media API regularly and flag policy violations or configuration drift

Internal tool platforms: build self-service agent platforms where teams connect their own MCP servers including Criteo Retail Media API

Criteo Retail Media API MCP Tools for Google ADK (10)

These 10 tools become available when you connect Criteo Retail Media API to Google ADK via MCP:

get_retail_campaign_details

Get detailed settings for a specific retail campaign

get_retail_media_report

Request a performance report for retail media

list_account_products

List products associated with a specific retail account

list_advertiser_accounts

List advertiser accounts managed in retail media

list_line_item_keywords

List keywords targeted by a specific line item

list_line_items

List all line items (ad groups) for retail campaigns

list_retail_budgets

List active budgets for retail media campaigns

list_retail_campaigns

List all retail media campaigns in Criteo

list_retailers

List retail partners available in your account

search_retail_campaigns_by_name

Search for retail campaigns by name keyword

Example Prompts for Criteo Retail Media API in Google ADK

Ready-to-use prompts you can give your Google ADK agent to start working with Criteo Retail Media API immediately.

"List all retail media campaigns for advertiser account 'a8s9df7'."

"Show me the keywords being targeted in line item 'l123abc'."

"Get a performance report for all retail campaigns from yesterday."

Troubleshooting Criteo Retail Media API MCP Server with Google ADK

Common issues when connecting Criteo Retail Media API to Google ADK through the Vinkius, and how to resolve them.

McpToolset not found

Update: pip install --upgrade google-adk

Criteo Retail Media API + Google ADK FAQ

Common questions about integrating Criteo Retail Media API MCP Server with Google ADK.

How does Google ADK connect to MCP servers?

Import the MCP toolset class and pass the server URL. ADK discovers and registers all tools automatically, making them available to your agent's tool-use loop.

Can ADK agents use multiple MCP servers?

Yes. Declare multiple MCP tool providers in your agent configuration. ADK merges all tool schemas and the agent can call tools from any server in a single turn.

Which Gemini models work best with MCP tools?

Gemini 2.0 Flash and Pro models both support function calling required for MCP tools. Flash is recommended for latency-sensitive use cases, Pro for complex reasoning.