How do I get Criteo Retail Media API credentials?

Log in to the Criteo Developer Portal, create a new app specifically for Retail Media, and you will receive a Client ID and Client Secret.

What is the difference between Marketing and Retail Media APIs?

Marketing API focuses on off-site display and retargeting, while Retail Media API is designed for managing sponsored products and on-site advertising within retailer platforms.

Can I see keyword performance?

Yes, you can use the list_line_item_keywords tool to see which keywords are being targeted and request reports to see their conversion metrics.

Criteo Retail Media API MCP Server for VS Code Copilot 10 tools — connect in under 2 minutes

Name: Criteo Retail Media API
Availability: InStock
Author: Vinkius

code.visualstudio.com/docs/copilot/chat/mcp-servers

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GitHub Copilot in VS Code is the most widely adopted AI coding assistant, embedded directly into the world's most popular code editor. With MCP support in Agent mode, Copilot can access external data and APIs to generate context-aware code grounded in real-time information.

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Classic Setup·json

{
  "mcpServers": {
    "criteo-retail-media-api": {
      "url": "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    }
  }
}

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About Criteo Retail Media API MCP Server

Integrate the Criteo Retail Media API directly into your AI workflow. Manage your retail advertising campaigns, monitor line item performance, and track product data across your retailer and advertiser accounts using natural language.

GitHub Copilot Agent mode brings Criteo Retail Media API data directly into your VS Code workflow. With a project-scoped config, the entire team shares access to 10 tools — Copilot queries live data, generates typed code, and writes tests from actual API responses, all without leaving the editor.

What you can do

Retail Campaign Management — List and retrieve detailed settings for all your retail media campaigns.
Line Item Monitoring — Access real-time configuration and performance for your retail line items.
Retailer & Product Discovery — Explore retail partners and products associated with your advertiser accounts.
Keyword & Performance Insights — Audit targeted keywords and request performance reports via chat.

The Criteo Retail Media API MCP Server exposes 10 tools through the Vinkius. Connect it to VS Code Copilot in under two minutes — no API keys to rotate, no infrastructure to provision, no vendor lock-in. Your configuration, your data, your control.

How to Connect Criteo Retail Media API to VS Code Copilot via MCP

Follow these steps to integrate the Criteo Retail Media API MCP Server with VS Code Copilot.

Create MCP config

Create a .vscode/mcp.json file in your project root

Add the server config

Paste the JSON configuration above

Enable Agent mode

Open GitHub Copilot Chat and switch to Agent mode using the dropdown

Start using Criteo Retail Media API

Ask Copilot: "Using Criteo Retail Media API, help me..." — 10 tools available

Why Use VS Code Copilot with the Criteo Retail Media API MCP Server

GitHub Copilot for Visual Studio Code provides unique advantages when paired with Criteo Retail Media API through the Model Context Protocol.

VS Code is used by over 70% of developers — adding MCP tools to Copilot means your team can leverage external data without leaving their primary editor

Project-scoped MCP configs (`.vscode/mcp.json`) let you commit server configurations to your repository, ensuring the entire team shares the same tool access

Copilot's Agent mode integrates MCP tools seamlessly with file editing, terminal commands, and workspace search in a single agentic loop

GitHub's enterprise compliance and audit features extend to MCP tool usage, providing visibility into how AI interacts with external services

Criteo Retail Media API + VS Code Copilot Use Cases

Practical scenarios where VS Code Copilot combined with the Criteo Retail Media API MCP Server delivers measurable value.

Live API integration: Copilot can query an MCP server, inspect the response schema, and generate typed API client code in the same step

DevSecOps workflows: security teams can give developers access to domain intelligence tools directly in their editor for real-time vulnerability assessment during code review

Data pipeline development: Copilot fetches sample data via MCP and generates transformation scripts, validators, and test fixtures from actual API responses

Documentation generation: Copilot queries available tools and auto-generates README sections, API reference docs, and usage examples

Criteo Retail Media API MCP Tools for VS Code Copilot (10)

These 10 tools become available when you connect Criteo Retail Media API to VS Code Copilot via MCP:

get_retail_campaign_details

Get detailed settings for a specific retail campaign

get_retail_media_report

Request a performance report for retail media

list_account_products

List products associated with a specific retail account

list_advertiser_accounts

List advertiser accounts managed in retail media

list_line_item_keywords

List keywords targeted by a specific line item

list_line_items

List all line items (ad groups) for retail campaigns

list_retail_budgets

List active budgets for retail media campaigns

list_retail_campaigns

List all retail media campaigns in Criteo

list_retailers

List retail partners available in your account

search_retail_campaigns_by_name

Search for retail campaigns by name keyword

Example Prompts for Criteo Retail Media API in VS Code Copilot

Ready-to-use prompts you can give your VS Code Copilot agent to start working with Criteo Retail Media API immediately.

"List all retail media campaigns for advertiser account 'a8s9df7'."

"Show me the keywords being targeted in line item 'l123abc'."

"Get a performance report for all retail campaigns from yesterday."

Troubleshooting Criteo Retail Media API MCP Server with VS Code Copilot

Common issues when connecting Criteo Retail Media API to VS Code Copilot through the Vinkius, and how to resolve them.

MCP tools not available

Ensure you are in Agent mode in Copilot Chat. MCP tools only appear in Agent mode.

Criteo Retail Media API + VS Code Copilot FAQ

Common questions about integrating Criteo Retail Media API MCP Server with VS Code Copilot.

Which VS Code version supports MCP?

MCP support requires VS Code 1.99 or later with the GitHub Copilot extension. Ensure both are updated to the latest version. Older versions of Copilot may not expose the Agent mode toggle.

How do I switch to Agent mode?

Open the Copilot Chat panel and look for two mode options: "Ask" and "Agent". Click "Agent" to enable autonomous tool calling. In Ask mode, Copilot provides conversational answers but cannot invoke MCP tools.

Can I restrict which MCP tools Copilot can access?

Yes. VS Code shows a tool consent dialog before any MCP tool is invoked for the first time. You can also configure tool access policies at the organization level through GitHub Copilot settings.

Does MCP work in VS Code Remote or Codespaces?

Yes. MCP servers configured via .vscode/mcp.json work in Remote SSH, WSL, and GitHub Codespaces environments. The MCP connection is established from the remote host, so ensure the server URL is accessible from that environment.