Showpad MCP. Audit assets, users, and channels from chat.
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Showpad MCP gives your AI agent deep administrative access to sales collateral and user data. Use it to search assets by keyword, pull full user profiles, map organizational divisions, and list every content channel in your Showpad environment.
What your AI agents can do
Get asset details
Retrieves all metadata for a single, specified content asset ID.
Get user details
Fetches the full profile and role details for one specific Showpad user account.
List assets
Returns a list of IDs and basic metadata for all content assets available in Showpad.
The tool finds content assets across the entire platform using keywords or metadata.
It pulls every piece of metadata and information available for a single, known asset ID.
The server lists all users in the platform and fetches the full profile details for any individual user account.
It lists all major divisions within Showpad, allowing you to map out your company's hierarchy.
The tool enumerates every publishing channel and category used for distributing sales collateral.
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Showpad MCP Server: 8 Tools for Sales Enablement
These tools allow your AI agent to query specific data points—from asset metadata to organizational structure—via direct API calls.
019d7607get asset details
Retrieves all metadata for a single, specified content asset ID.
019d7607get user details
Fetches the full profile and role details for one specific Showpad user account.
019d7607list assets
Returns a list of IDs and basic metadata for all content assets available in Showpad.
019d7607list channels
Lists every official publishing channel used to distribute collateral across the organization.
019d7607list divisions
Retrieves a list of all major organizational divisions within Showpad.
019d7607list tags
Lists every classification tag used to categorize and organize content assets.
019d7607list users
Provides a complete list of all user accounts registered in Showpad.
019d7607search assets
Searches for content collateral using keywords, returning matching asset IDs and summaries.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
- Import from OpenAPI, Swagger, or YAML specs
- Create Agent Skills with progressive disclosure
- Deploy to edge with MCPFusion framework
- Built in DLP, auth, and compliance on every call
- Real time usage dashboard and cost metering
- Publish to catalog or keep private
Make Your AI Do More
Start with Showpad, then connect any of our 4,700+ other servers whenever your AI needs more. One click, no limits.
- Use this MCP plus 4,700+ others, all in one place
- Add new capabilities to your AI anytime you want
- Every connection is secured and compliant automatically
- Track usage and costs across all your servers
- Works with Claude, ChatGPT, Cursor, and more
- New servers added to the catalog every week
What you can do with this MCP connector
This server gives your AI agent deep admin access to your Showpad sales collateral and user data. You don't need to click through dashboards or open endless folders just to find what you need; you'll let your agent interrogate asset libraries and user hierarchies using natural conversation prompts.
Searching and Retrieving Assets
To search for specific content, call search_assets. It finds collateral across the entire platform using keywords or metadata, giving you matching asset IDs and quick summaries. If you know exactly what you're looking for, you can start with list_assets to get a list of basic metadata for every single piece of content available.
For deep dives, use get_asset_details; this pulls all the underlying metadata and information tied to one specific asset ID.
User Accounts and Organizational Mapping
To audit user accounts, your agent first runs list_users to get a complete list of every registered user. You can then fetch full profile details for any individual account using get_user_details. To map out the company structure itself, call list_divisions, which returns all major organizational divisions in Showpad. The server also helps you categorize content by listing all classification tags available with list_tags.
Content Distribution and Environment Details
When tracking how collateral moves around, your agent can list every official publishing channel used to distribute sales materials using list_channels. These tools let you map out the entire content flow—from initial asset creation through all distribution points. Together, these functions ensure your AI client has a full view of who's in the system and where the content lives.
Your agent can perform multi-step tasks from one prompt. You can ask it to find all assets related to a specific product line, confirm which organizational division manages those assets, and then list every channel that collateral uses for distribution—all without you having to manually navigate through three different tabs.
How Showpad MCP Works
- 1 Start by running a broad discovery query (e.g.,
list_assetsorlist_users) to get the initial list of IDs. - 2 Use the returned ID(s) to narrow down the data point by calling a specific getter tool (like
get_asset_details). - 3 Your AI client compiles the structured output, giving you all the raw metadata and context needed for your task.
The bottom line is: Instead of navigating Showpad's UI, your agent runs precise API calls to pull exactly the data you need.
Who Is Showpad MCP For?
Sales Operations Managers and Content Strategists. You’re the person tired of manually clicking through multiple dashboards—the one who needs a complete inventory of collateral, user access rights, and content flow paths without leaving your chat window.
Uses this to audit which sales reps (using list_users and get_user_details) have access to which core assets, ensuring compliance across all divisions.
Runs search_assets combined with list_tags to map out if the right collateral is correctly tagged and categorized for a specific campaign launch.
Employs this to pull raw data on user counts, division structures (list_divisions), and active channels (list_channels) to build reporting models.
What Changes When You Connect
- Find collateral instantly. Instead of clicking through folders to find a brochure, just run
search_assetswith keywords (e.g., 'Q3 launch') and get the IDs immediately. - Map your org structure without logging in. Running
list_usersfollowed bylist_divisionslets you audit user hierarchies and see how many people belong to each division—all from one query. - Deep dive on any asset. Once
search_assetsgives you an ID, useget_asset_detailsto pull every piece of underlying metadata; that's what you really need for reporting. - Understand content flow paths. Use
list_channelsto see the entire spectrum of distribution points—from direct marketing hubs to external reseller networks. - Cross-reference users and tags. You can list all users (
list_users) and then check if their assigned division (usinglist_divisions) matches the asset tag they need access to.
Real-World Use Cases
Checking compliance for a new product launch
A Content Strategist needs to know which collateral is available for 'Product X' and if it's tagged correctly. They run search_assets with 'Product X', then use list_tags to verify the required tags exist, finally using get_asset_details on a result ID to confirm all metadata fields are filled out.
Auditing user access rights across regions
A Sales Ops Manager needs to know how many reps in EMEA have access to the executive pitch deck. They run list_users and then cross-reference with list_divisions, filtering for 'EMEA' first, before confirming permissions on key assets.
Mapping out content governance
A Product Manager wants to see every way collateral can be distributed. They run list_channels and then use list_tags to understand what categories are available for tagging those channels, giving a full picture of the content lifecycle.
Quickly finding a specific user's history
A manager needs to check a rep's current profile details. They run list_users to find the ID, then use get_user_details to pull all relevant information without opening the dashboard.
The Tradeoffs
Over-relying on general searches
Trying to ask the agent: 'Give me everything about Q3 assets and users.' This is too vague, forcing the API to guess which tools to run or failing entirely.
→
Break it down. First, use search_assets with 'Q3' to get a list of IDs. Then, separately, use list_users if you need user data. Don’t combine them into one vague query.
Assuming all details are in the list view
Calling list_assets and thinking you have enough information to report on permissions or specific version dates. The basic listing just gives IDs and titles.
→
Always follow up a listing with get_asset_details(ID). That dedicated call is necessary to extract the underlying metadata that matters for reporting.
Ignoring organizational context
Running a search query and only getting assets, without knowing which division owns them or who the target user is.
→
First, use list_divisions to understand the boundaries. Then, when you run search_assets, mention the required division in your prompt so the agent knows where to filter the results.
When It Fits, When It Doesn't
Use this server if your job involves auditing data across multiple systems or running deep reports on content and user access—think compliance, governance, or large-scale reporting. You need to know who has access to what, and how it's categorized.
Don't use this if you just want a quick visual check of one asset on the platform dashboard. For simple, single-view tasks, logging into Showpad is faster. When in doubt about data depth or scope, start with list_assets to get the universe of available IDs, then drill down using get_asset_details. If you only care about people, stick to user tools; don't mix them up.
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Showpad. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
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Works with Claude, ChatGPT, Cursor, and more
The Model Context Protocol standardizes how applications expose capabilities to LLMs. Instead of operating in isolation, your AI gains direct access to external platforms, live data, and real-world actions through secure, standardized connections.
This server provides 8 capabilities that interface natively with Claude, ChatGPT, Cursor, and any MCP client. No middleware. No custom integration required.
Available Capabilities
Pulling a full list of users and assets is tedious. It shouldn’t require 20 clicks.
Today, checking who has what involves jumping between the user directory, the asset library, and the division map. You find a user's ID, then you copy that ID to check their profile; next, you go to assets, search by tag, copy *those* IDs, and finally, cross-reference them with the divisional structure—it’s slow, error-prone, and takes minutes.
With this MCP server, you just tell your agent: 'List all users in Division X who need access to Q3 collateral.' The agent runs `list_users` and `list_divisions`, cross-references that data with a search on `search_assets`, and delivers the full report structured for you. You get actionable intelligence immediately.
Showpad MCP Server: Audit assets, users, and channels from chat.
You don't have to open a single dashboard to map the whole system. Before, mapping content flow meant checking marketing channels, then checking reseller hubs, then manually cross-referencing tags for each one—a huge headache. Now, you ask your agent to run `list_channels` and provide the result alongside all active `list_tags`. You get a single, comprehensive list showing how every piece of collateral is categorized and where it can go. It's that simple.
Common Questions About Showpad MCP
How do I find out what tags are used on assets using list_tags? +
You run list_tags directly. This tool returns a master list of every available content classification tag in the system, allowing you to check if specific criteria were applied.
I need details for one asset ID; should I use search_assets or get_asset_details? +
Use get_asset_details when you already have the exact Asset ID. If you don't know the ID, start with search_assets using keywords first.
Can I list all users and their division simultaneously? +
You must run list_users to get the raw user data, and then separately call list_divisions. Your agent will help you cross-reference the two resulting lists.
What is the difference between list_assets and search_assets? +
list_assets gives you a basic inventory of all content IDs. search_assets lets you filter that inventory using keywords, which is much more useful for finding specific collateral.
When using `get_user_details`, what security best practices should I follow for my API access token? +
You must pass your Showpad API credentials as an environment variable, not hardcode them. Vinkius recommends storing the token in a dedicated secrets manager to prevent exposure and ensure secure runtime access.
How can I use `list_divisions` combined with `search_assets` to restrict my search scope? +
You first invoke list_divisions to get the specific division ID. Then, you pass that ID as a mandatory filter parameter into search_assets so your results are scoped only to content within that corporate unit.
If I run `list_channels` and it returns thousands of entries, does the MCP support pagination? +
Yes, the server supports chunked retrieval. If the result set exceeds a single API page limit, you must use the provided cursor or offset parameter in subsequent calls to ensure you gather every channel record.
What specific types of metadata do I get when calling `get_asset_details`? +
The tool returns deep data points beyond simple descriptions. You receive the asset's full owner ID, creation date stamp, last modification timestamp, and a count of associated usage metrics.
Can the integration alter, upload, or delete assets directly? +
By structural design, this module is strictly bound as an observational and auditing lens. Operations such as search_assets, list_channels, and get_user_details parse and extract massive contextual architecture. It explicitly omits write mechanisms preventing your autonomous agent from accidentally sabotaging or permanently deleting valid organizational sales assets.
Why construct this manually over downloading platform-provided CSVs? +
Static extracts decay instantly upon creation implicitly blinding observers. The MCP parameter configuration hands your prompt active, unadulterated runtime authority to scan real-time hierarchies, pull active tags, and interrogate asset metadata aggressively instantly. It creates dynamic query dialogue natively routing structural truths.
Are specific domain aliases required for the query logic? +
Yes exactly. Because Showpad physically partitions tenants distinctively, providing and solidifying the SHOWPAD_SUBDOMAIN variable string guarantees the underlying path execution targets explicitly your organizational API backbone (your-subdomain.showpad.biz) ruthlessly.
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