Amazon DSP MCP Server

Connect your Amazon DSP (Demand-Side Platform) account to your AI agent to unlock professional programmatic advertising orchestration. From managing display and video campaigns to auditing audience segments and tracking performance reports, your agent handles your programmatic strategy through natural conversation.

What you can do

• Campaign Orchestration — List and manage DSP campaigns (formerly Orders) and monitor their budgets and delivery statuses
• Ad Group Oversight — Retrieve details for ad groups (Line Items) to verify targeting and pacing settings
• Creative Management — List and audit creative assets associated with your campaigns to ensure brand compliance
• Audience Targeting — Retrieve custom audiences and segments used for precise programmatic targeting
• Performance Reporting — Request and monitor asynchronous performance reports to analyze impressions, reach, and conversions

How it works

1. Subscribe to this server
2. Enter your Amazon DSP Client ID, Client Secret, Refresh Token, Region, and Advertiser ID
3. Start managing your programmatic campaigns and monitoring performance through Claude, Cursor, or any MCP-compatible client

Who is this for?

• Programmatic Traders — automate campaign audits and monitor pacing across multiple DSP ad groups
• Media Buyers — retrieve granular performance reports to optimize bidding strategies and maximize reach
• Marketing Analysts — generate and fetch asynchronous DSP reports for external data visualization
• Agency Account Managers — quickly check campaign delivery statuses and creative assignments directly from chat