How to Use the Criteo Retail Media API MCP in Vercel AI SDK

Stream Criteo ad performance data directly to your Next.js frontend using Vercel AI SDK.

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Connect Criteo Retail Media API MCP to Vercel AI SDK

Create your Vinkius account to connect Criteo Retail Media API to Vercel AI SDK and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Setup Criteo Retail Media API with Vercel AI SDK

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Live Ad Tracking via MCP Server

This server connects your Vercel AI SDK applications straight to live ad data. Your React frontend can call `list_retail_campaigns` to grab active promotions while the user watches. Searching for specific initiatives happens instantly. Passing a string to `search_retail_campaigns_by_name` returns matching records, and `get_retail_campaign_details` streams the exact targeting parameters right into your UI components without loading spinners.

Render Performance Reports

Displaying spend metrics usually requires building custom dashboards. Using `get_retail_media_report`, your AI client fetches ROAS and click data on the fly. Financial limits appear in real-time as well. You can trigger `list_retail_budgets` to show users exactly how much money remains across their active retail media accounts.

Stream Ad Group Details

Drilling down into specific ad groups is straightforward. The agent runs `list_line_items` to pull the structure, then fires `list_line_item_keywords` to reveal the exact search terms driving traffic. Inventory checks happen alongside the ad data via this MCP integration. Calling `list_account_products` lets your Vue or Svelte app render the exact SKUs tied to a specific retailer account.

Setup guide

Set up Criteo Retail Media API MCP in Vercel AI SDK

Prerequisites

Node.js 18+ and a TypeScript project
ai + @modelcontextprotocol/sdk packages
Active Vinkius subscription with a valid endpoint token

1

Install dependencies

Run npm install ai @modelcontextprotocol/sdk plus your preferred model provider (e.g. @ai-sdk/openai).
2

Create the Streamable HTTP transport

Use StreamableHTTPClientTransport with your Vinkius endpoint URL. Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com.
3

Discover and use tools

Call mcpClient.tools() to auto-discover all Criteo Retail Media API tools. Pass them directly to generateText() or streamText() — no manual schema definitions needed.
4

Works with any model provider

Swap openai("gpt-4o") for any AI SDK provider — Anthropic, Google, Mistral. The MCP tools work identically across all supported models.

index.ts

import { experimental_createMCPClient as createMCPClient } from "ai";
import { StreamableHTTPClientTransport } from "@modelcontextprotocol/sdk/client/streamableHttp";
import { generateText } from "ai";
import { openai } from "@ai-sdk/openai";

const transport = new StreamableHTTPClientTransport(
  new URL("https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp")
);

const mcpClient = await createMCPClient({ transport });
const tools = await mcpClient.tools();

const { text } = await generateText({
  model: openai("gpt-4o"),
  tools,
  prompt: "List recent Criteo Retail Media API transactions",
});

console.log(text);
await mcpClient.close();

Get your connection token →

Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Criteo Retail Media. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

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Common questions about Criteo Retail Media API MCP in Vercel AI SDK

Install @ai-sdk/mcp and set up an HTTP transport pointing to your Vinkius endpoint URL. Pass the resulting tool array directly into streamText or generateText.

Yes. When your agent calls the reporting endpoint, the resulting JSON streams chunk-by-chunk to your frontend. Users see the campaign metrics appear instantly.

It does. Running the retailers list endpoint returns all available partners connected to your main Criteo account.

Trigger the name search tool with a keyword string. The server filters the results before sending them back to your application.

Vinkius executes these requests inside a V8 Isolate Sandbox. Your SKUs and line item keywords remain completely isolated during the ephemeral session and vanish the moment the connection closes.

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