How to Use the Criteo Retail Media API MCP in OpenAI Agents SDK

Q: How do I audit Criteo Retail Media API spend in OpenAI Agents SDK?

You call listretailbudgets to get the current figures. Your agent then compares these values against your internal thresholds before proceeding.

Q: Can OpenAI Agents SDK use Criteo Retail Media API to update keywords?

Yes, you use listlineitemkeywords to see what is currently active. The toolset provides the data your agent needs to decide on updates.

Q: Does OpenAI Agents SDK support Criteo Retail Media API product searches?

It does. You call listaccountproducts to bring your inventory into the agent context. This allows for real-time validation of your ad-ready products.

Manage your Criteo Retail Media API campaigns directly within your OpenAI Agents SDK production agent system.

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Connect Criteo Retail Media API MCP to OpenAI Agents SDK

Create your Vinkius account to connect Criteo Retail Media API to OpenAI Agents SDK and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Setup Criteo Retail Media API with OpenAI Agents SDK

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Full Campaign Control in OpenAI Agents SDK

Your agent pulls campaign settings instantly using `get_retail_campaign_details` or lists everything with `list_retail_campaigns`. This lets your production code verify current budgets before making any changes. Automate your keyword monitoring by calling `list_line_item_keywords` inside your agent loop. It keeps your ad spend tied to actual performance data without manual checks.

Product and Line Item Sync

Feed your agent product lists using `list_account_products` to keep your ad inventory accurate. It bridges your backend catalog with the live Criteo data. Use `list_line_items` to map out your active ad groups. Your agent handles the heavy lifting of identifying which items need attention based on your specific safety constraints.

Performance Reporting for Agents

Run `get_retail_media_report` to pull raw numbers into your tracing pipeline. The agent processes these metrics to determine if a campaign meets your defined ROI. Identify which retail partners are active via `list_retailers`. This ensures your agent only targets the correct partners during your automated deployment cycles.

Setup guide

Set up Criteo Retail Media API MCP in OpenAI Agents SDK

Prerequisites

Python 3.10+ installed
openai-agents package (pip install openai-agents)
Active Vinkius subscription with a valid endpoint token

1

Install the SDK

Run pip install openai-agents to install the OpenAI Agents SDK. The MCP integration is built-in — no extra dependencies needed.
2

Connect via SSE transport

Use MCPServerSse with your Vinkius endpoint URL. Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. The SDK auto-discovers all Criteo Retail Media API tools at runtime.
3

Create your Agent

Pass the MCP to Agent(mcp_servers=[server]). The agent receives Criteo Retail Media API tools as native definitions — JSON schemas resolve automatically.
4

Run the agent

Call Runner.run(agent, prompt) to execute. The agent invokes the appropriate Criteo Retail Media API tools and returns structured results. Copy the full example on the right to get started.

agent.py

import asyncio
from agents import Agent, Runner
from agents.mcp import MCPServerSse

async def main():
    async with MCPServerSse(
        url="https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    ) as server:
        agent = Agent(
            name="Criteo Retail Media API Agent",
            instructions="You have access to Criteo Retail Media API tools.",
            mcp_servers=[server],
        )
        result = await Runner.run(agent, "List recent transactions")
        print(result.final_output)

asyncio.run(main())

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Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Criteo Retail Media. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

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Common questions about Criteo Retail Media API MCP in OpenAI Agents SDK

You call `list_retail_budgets` to get the current figures. Your agent then compares these values against your internal thresholds before proceeding.

Yes, you use `list_line_item_keywords` to see what is currently active. The toolset provides the data your agent needs to decide on updates.

It does. You call `list_account_products` to bring your inventory into the agent context. This allows for real-time validation of your ad-ready products.

Vinkius handles the auth layer. You just provide the token to the server endpoint, keeping your keys out of your main codebase.

The server only touches campaign performance metrics and product lists. We enforce strict isolation so your private retail data never leaks across your agent instances.

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