How to Use the Criteo Retail Media API MCP in Claude

Q: How does the Criteo Retail Media API MCP server connect to Claude Desktop?

You can configure it locally by adding the server to your claudedesktopconfig.json file. Once you restart the app, Claude gets direct access to the tools and can run them on your command.

Run your Criteo campaigns and pull performance reports directly inside Claude Desktop without leaving your chat window.

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Connect Criteo Retail Media API MCP to Claude Desktop

Create your Vinkius account to connect Criteo Retail Media API to Claude Desktop and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Setup Criteo Retail Media API with Claude Desktop

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Analyze Criteo campaigns inside Claude Desktop

This MCP server lets your agent run `get_retail_media_report` so you can stop bouncing between browser tabs to check retail media performance. You can ask Claude to look at your budgets and tell you which campaigns need attention immediately. The agent uses `list_retail_campaigns` and `get_retail_campaign_details` to map out your active setup. You get direct answers about your ad spend and campaign status without logging into the Criteo UI.

Inspect ad groups and keywords on the fly

Your AI agent uses `list_line_items` to track down active ad groups and keywords on the fly. It handles the tedious work of digging through deep menus so you don't have to. When you need to adjust your targeting strategy, the agent calls `list_line_item_keywords` to see exactly what search terms you are bidding on. You can ask Claude to identify missing opportunities or flag low-performing keywords based on the live data.

Audit retail accounts and products instantly

This MCP server equips your agent with `list_retailers` to audit your connected retail partners instantly. Keep your product listings and retail partners aligned without manual exports. Run `list_account_products` to pull the exact inventory tied to a specific account. Claude can cross-reference this list with your active campaigns to make sure you are not wasting budget on out-of-stock items.

Setup guide

Set up Criteo Retail Media API MCP in Claude Web or Desktop

1

Open Claude Settings

Go to claude.ai, click your profile icon, then navigate to Customize → Connectors.
2

Add Custom Connector

Click the "+" button and select Add custom connector. Paste your Vinkius endpoint URL: https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. For OAuth-protected servers, expand Advanced settings to add credentials.
3

Start a conversation

Open a new chat. The Criteo Retail Media API MCP tools are available immediately — no restart needed.

Endpoint URL

https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp

No configuration file needed — paste the URL directly in the Claude web interface.

Available on Free (1 connector), Pro, Max, Team, and Enterprise plans.

Prerequisites

Claude Desktop installed (macOS or Windows)
Active Vinkius subscription with a valid endpoint token

1

Open Claude Desktop Settings

Click the menu icon at the top-left corner, go to Settings → Developer → Edit Config. This opens claude_desktop_config.json in your default text editor.
2

Paste the Criteo Retail Media API MCP configuration

Copy the JSON snippet on the right into the mcpServers object. Replace [YOUR_TOKEN_HERE] with your endpoint token from cloud.vinkius.com.
3

Restart Claude Desktop

Close and reopen the application. Claude needs a full restart to load new MCPs — refreshing a conversation is not enough.
4

Verify the connection

Open a new conversation. Click the 🔌 icon at the bottom of the message input. You should see tools listed under criteo-retail-media-api-mcp.

json

{
  "mcpServers": {
    "criteo-retail-media-api-mcp": {
      "url": "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    }
  }
}

Get your connection token →

Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Criteo Retail Media. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

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Common questions about Criteo Retail Media API MCP in Claude Desktop

You can configure it locally by adding the server to your `claude_desktop_config.json` file. Once you restart the app, Claude gets direct access to the tools and can run them on your command.

Yes. You can plug the Vinkius remote MCP URL directly into your Claude.ai integration settings. This lets you run queries against your retail campaigns from any browser.

No code is required. You ask Claude questions in plain English, and the agent decides which tool to run, like searching for campaigns by name.

Tell Claude the name of the campaign you want to inspect. The agent will run `search_retail_campaigns_by_name` to find the exact match and display its settings.

Your retail campaign details, budgets, and product lists never sit on our servers. Vinkius runs this MCP setup in a secure, isolated sandbox that only acts as a bridge between your Claude client and the Criteo API.

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