Media Mix Efficiency Calculator Connector for AI agents.

It analyzes your marketing spend across different channels to tell you which ones are actually profitable. It calculates your costs and gives you a plan to move your money to the best-performing ads.

Yes. You can feed your spend and revenue data into the capability, and it will automatically calculate your Return on Ad Spend for every channel you provide.

It takes your total budget and your performance data to generate a mathematical plan for where to spend your money next. It helps you maximize conversions while staying within your spending limits.

Absolutely. You can tell your agent whether your goal is getting more leads or more revenue, and it will rank your channels and suggest a budget plan based on that specific priority.

It's great for any budget size. Whether you're spending $1,000 or $100,000, the goal is the same: making sure that every dollar goes toward the channels that work best for your business.

Just provide your current channel metrics and your total budget amount. The capability will then calculate the most efficient way to distribute that money across your marketing mix.

Profitability requires calculating the Return On Ad Spend (ROAS). You must first run calculate_channel_metrics to get the ROAS for each channel. Then, use rank_channel_efficiency to get a composite score that weights this ROAS against your primary goal.

The last and most critical step is using propose_budget_reallocation. This capability takes your optimal efficiency rankings (from rank_channel_efficiency) and mathematically determines the precise amount of budget each channel should receive to maximize total conversions.

Yes. The rank_channel_efficiency capability accepts a primaryGoal parameter, allowing you to instruct the system whether the ranking should prioritize 'Lead Generation Volume' or 'Revenue Maximization', ensuring the subsequent budget proposal is tailored to your business objective.