How to Use the Marketing ROI Calculator MCP in Claude

Q: How can I use the Marketing ROI Calculator with Claude Desktop to determine true revenue?

Simply call calculateattributedrevenue. Your agent runs the attribution model against your data, giving you a weighted gross revenue figure. You get an immediate answer about which touchpoints matter most.

Q: If I use Marketing ROI Calculator with Claude Desktop, can I compare multiple campaigns?

Yes. You run computeroismetricscomparative. This tool is built specifically for comparing performance and calculating metrics across several different marketing efforts at once.

Figure out true marketing return with your agent in Claude Desktop.

See Vinkius in Action

Works with every AI agent you already use

…and any MCP-compatible client

MCP Servers — Included with Plan

Connect Marketing ROI Calculator MCP to Claude Desktop

Create your Vinkius account to connect Marketing ROI Calculator to Claude Desktop — we handle the hosting, security, and runtime updates so you don't have to. No server setup required.

GDPR Included with Plan

Setup Marketing ROI Calculator with Claude Desktop

Ask AI about this MCP

ChatGPT

Claude

Perplexity Vinkius runs on Gemini

Gemini

Grok

Marketing ROI Calculator for Claude Desktop

The `calculate_attributed_revenue` tool figures out a campaign's gross revenue by running it through an attribution model. It doesn't just look at the last click; it weights multiple touchpoints to give you a much clearer picture of what actually drove sales. This means when your PM needs live API data, they get actionable numbers instantly—not guesses. You can see exactly which parts of the funnel paid off.

Comparing Campaign Performance via MCP Server

Need to compare how different campaigns stacked up against each other? Use `compute_rois_metrics_comparative`. This tool calculates ROI metrics and benchmarks performance across your whole portfolio. It lets you tell the VPs where to put their money next. It’s great for those moments when you can't decide if SEO or paid search is hitting harder. Your agent gives you a data-backed comparison, so you don't have to guess.

Total Spend Tracking with your AI client

Don’t forget the costs. The `query_marketing_investment_total` tool sums up all marketing spending for a specific date range and campaign. This is crucial for understanding the full picture of investment. If you're building an automation that needs to know exactly how much was spent before calculating ROI, this function provides the hard total. It keeps your project scope tight and accountable.

Setup guide

Set up Marketing ROI Calculator MCP in Claude Web or Desktop

1

Open Claude Settings

Go to claude.ai, click your profile icon, then navigate to Customize → Connectors.
2

Add Custom Connector

Click the "+" button and select Add custom connector. Paste your Vinkius endpoint URL: https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. For OAuth-protected servers, expand Advanced settings to add credentials.
3

Start a conversation

Open a new chat. The Marketing ROI Calculator MCP tools are available immediately — no restart needed.

Endpoint URL

https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp

No configuration file needed — paste the URL directly in the Claude web interface.

Available on Free (1 connector), Pro, Max, Team, and Enterprise plans.

Prerequisites

Claude Desktop installed (macOS or Windows)
Active Vinkius subscription with a valid endpoint token

1

Open Claude Desktop Settings

Click the menu icon at the top-left corner, go to Settings → Developer → Edit Config. This opens claude_desktop_config.json in your default text editor.
2

Paste the Marketing ROI Calculator MCP configuration

Copy the JSON snippet on the right into the mcpServers object. Replace [YOUR_TOKEN_HERE] with your endpoint token from cloud.vinkius.com.
3

Restart Claude Desktop

Close and reopen the application. Claude needs a full restart to load new MCPs — refreshing a conversation is not enough.
4

Verify the connection

Open a new conversation. Click the 🔌 icon at the bottom of the message input. You should see tools listed under marketing-roi-calculator-mcp.

json

{
  "mcpServers": {
    "marketing-roi-calculator-mcp": {
      "url": "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    }
  }
}

Get your connection token →

Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Marketing ROI Calculator. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

Why Choose Vinkius

Vinkius connects your tools to AI with real-time monitoring and automatic cost savings — all from one dashboard.

Connect Marketing ROI Calculator now

Real-time monitoring

Live

visibility into every interaction

Connect your favorite tools to your AI and see exactly what's happening — every request, every response, in real time.

Built-in savings

60%

lower AI costs

Vinkius compresses data between your apps and your AI automatically. Lower bills every month — no configuration required.

Single dashboard

One

place for every integration

Every tool your AI connects to, managed from a single screen. One account, complete control.

Common questions about Marketing ROI Calculator MCP in Claude Desktop

Simply call `calculate_attributed_revenue`. Your agent runs the attribution model against your data, giving you a weighted gross revenue figure. You get an immediate answer about which touchpoints matter most.

It handles total marketing investment for any given date range using `query_marketing_investment_total`. Just provide the dates and campaign names, and your agent gets the summarized spending.

Yes. You run `compute_rois_metrics_comparative`. This tool is built specifically for comparing performance and calculating metrics across several different marketing efforts at once.

Since you're running this MCP on your desktop, yes. You can pipe data from local sources into the calculator for analysis.

It handles gross revenue figures and calculated investment totals, which are financial metrics related to marketing performance.

Use it with your favorite AI tools

Connect this server to Cursor, Claude, VS Code, and more.

OpenAI Agents SDK sdk-python

Google ADK sdk-python