How to Use the Marketing ROI Calculator MCP in Google ADK

Q: How can I maximize my Marketing ROI Calculator results using Google ADK?

You should use the computeroismetricscomparative tool. By comparing multiple metrics, your agent gets a much deeper understanding of which campaigns truly drive value across different time periods.

Q: What attribution models does Google ADK use with Marketing ROI Calculator?

The calculateattributedrevenue tool applies detailed attribution modeling to determine gross revenue. This is essential for accurate financial reporting in your BigQuery environment.

Q: If I need total investment data using Google ADK and Marketing ROI Calculator, how do I get it?

The querymarketinginvestmenttotal tool handles this. You simply define the date range, and the MCP Server returns the summarized total marketing cost for that period.

Q: Can the Marketing ROI Calculator assist my analysis using Google ADK?

Yes. You can combine calculateattributedrevenue with computeroismetricscomparative. This workflow allows you to model revenue and compare results all within your agent's pipeline.

Analyze campaign finances with Google ADK and Marketing ROI Calculator.

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Connect Marketing ROI Calculator MCP to Google ADK

Create your Vinkius account to connect Marketing ROI Calculator to Google ADK — we handle the hosting, security, and runtime updates so you don't have to. No server setup required.

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Setup Marketing ROI Calculator with Google ADK

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Enterprise-Scale Revenue Attribution

The `calculate_attributed_revenue` tool helps your enterprise agents determine gross revenue for a campaign using complex attribution models. Since you're working in the Google Cloud ecosystem, this integrates smoothly with existing BigQuery data sets. This capability is critical because it moves beyond simple reporting, giving your agent verifiable financial outcomes that can be modeled directly within Vertex AI.

Comparing Metrics for Google ADK

When you need to compare performance across multiple campaigns, the `compute_rois_metrics_comparative` tool aggregates and compares all necessary ROI metrics. It's built to handle the scale of data typical in a large corporate environment. It takes campaign-level inputs and generates structured comparisons, which your Google ADK agent can then process using long-context reasoning.

Total Cost Retrieval for Google ADK

Need to know the total spend? The `query_marketing_investment_total` tool calculates overall marketing investment within a defined date range. This is useful when preparing data sets that span years of operational history. It feeds clean, summarized cost figures directly into your agent workflow, ensuring every metric you run has an accurate corresponding cost base.

Setup guide

Set up Marketing ROI Calculator MCP in Google ADK

Prerequisites

Python 3.10+ installed
google-adk package (pip install google-adk)
Active Vinkius subscription with a valid endpoint token

1

Install Google ADK

Run pip install google-adk to install the Agent Development Kit. MCP support is included via the McpToolset class.
2

Connect via SSE transport

Use McpToolset.from_server() with SseServerParams pointing to your Vinkius endpoint. Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com.
3

Create an LlmAgent

Pass the returned mcp_tools list directly to LlmAgent(tools=mcp_tools). The ADK maps each MCP tool to a native Gemini function call — no manual schema definitions required.
4

Run with any Gemini model

The agent works with any Gemini model (gemini-2.0-flash, gemini-2.5-pro, etc.). Copy the full example on the right to get started with Marketing ROI Calculator tools in your ADK agent.

agent.py

from google.adk.agents import LlmAgent
from google.adk.tools.mcp_tool.mcp_toolset import McpToolset
from google.adk.tools.mcp_tool.mcp_session_manager import SseServerParams

# Connect to the MCP via SSE
mcp_tools, exit_stack = await McpToolset.from_server(
    connection_params=SseServerParams(
        url="https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    )
)

# Create your agent with auto-discovered tools
agent = LlmAgent(
    name="Marketing ROI Calculator_agent",
    model="gemini-2.0-flash",
    instruction="You have access to Marketing ROI Calculator tools via MCP.",
    tools=mcp_tools,
)

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Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Marketing ROI Calculator. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

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Common questions about Marketing ROI Calculator MCP in Google ADK

You should use the `compute_rois_metrics_comparative` tool. By comparing multiple metrics, your agent gets a much deeper understanding of which campaigns truly drive value across different time periods.

The `calculate_attributed_revenue` tool applies detailed attribution modeling to determine gross revenue. This is essential for accurate financial reporting in your BigQuery environment.

The `query_marketing_investment_total` tool handles this. You simply define the date range, and the MCP Server returns the summarized total marketing cost for that period.

This server deals with financial metrics, including attributed gross revenue and overall campaign investment totals. This is crucial to keep secure within your Google Cloud infrastructure.

Yes. You can combine `calculate_attributed_revenue` with `compute_rois_metrics_comparative`. This workflow allows you to model revenue and compare results all within your agent's pipeline.

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