How to Use the Marketing ROI Calculator MCP in Windsurf

Build marketing automations with Windsurf: Get true campaign ROI, automatically.

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Connect Marketing ROI Calculator MCP to Windsurf

Create your Vinkius account to connect Marketing ROI Calculator to Windsurf — we handle the hosting, security, and runtime updates so you don't have to. No server setup required.

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Setup Marketing ROI Calculator with Windsurf

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Automated Attribution Modeling for Windsurf

Need to figure out which touchpoints actually drove the sale? Cascade handles the math. Use `calculate_attributed_revenue` to assign gross revenue to a campaign based on complex attribution models. It doesn't just guess; it builds the whole sequence. You set the goal, and Windsurf figures out the steps needed to get you accurate, actionable numbers.

Compare Campaign Performance via MCP Server

Don't eyeball spreadsheets trying to find the best campaign. The `compute_rois_metrics_comparative` tool runs side-by-side comparisons of multiple campaigns. It spits out metrics, letting you see exactly which channels are beating others. This is perfect for autonomous agents. Windsurf chains this call right after calculating revenue, giving you an instant ranking system without any manual prompting.

Total Spend Check for Marketing ROI Calculator

Before assessing return, you need the full cost picture. The `query_marketing_investment_total` tool pulls all spending data for a given date range and campaign type. This makes it easy to build an end-to-end analysis: First, query the total investment; second, run the revenue attribution model; third, compare the resulting ROIs.

Setup guide

Set up Marketing ROI Calculator MCP in Windsurf

Prerequisites

Windsurf IDE installed (macOS, Windows, or Linux)
Active Vinkius subscription with a valid endpoint token

1

Open MCP configuration

Click the Cascade assistant icon in the sidebar, then click the hammer icon (🔨) at the top of the panel. Select "Configure" to open ~/.codeium/windsurf/mcp_config.json.
2

Add the Marketing ROI Calculator MCP

Paste the JSON snippet shown on the right into the mcpServers object. Replace [YOUR_TOKEN_HERE] with your endpoint token from cloud.vinkius.com.
3

Refresh MCPs

Go back to the hammer icon (🔨) in Cascade and click "Refresh". Windsurf will detect the new server. No full restart is needed — the connection is hot-reloaded.
4

Verify in Cascade

Start a new Cascade conversation and ask something like "Show my Marketing ROI Calculator payment history." If connected, Cascade will call the Marketing ROI Calculator tools directly. You will see a green dot next to the server name in the MCP panel.

mcp_config.json

{
  "mcpServers": {
    "marketing-roi-calculator-mcp": {
      "url": "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    }
  }
}

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Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Marketing ROI Calculator. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

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Common questions about Marketing ROI Calculator MCP in Windsurf

Windsurf lets you treat this MCP like a single goal. You tell it 'Maximize Q3 efficiency,' and Cascade automatically runs the necessary tools in sequence, handling all the data passing between them.

Absolutely. You can chain this MCP to other systems. For example, you'll calculate current ROIs and then feed that output directly into a budgeting tool for next quarter.

Yes. The core function of this MCP is to move beyond simple last-click models, giving you weighted revenue attribution across multiple points of contact in the customer journey.

The server primarily handles financial metrics: gross revenue figures, total marketing investment amounts, and various campaign performance identifiers.

Run it whenever a major campaign finishes or when market conditions change. The best practice is setting up a routine check to catch spending drift early.

Use it with your favorite AI tools

Connect this server to Cursor, Claude, VS Code, and more.

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