How to Use the UTM Campaign Builder MCP in Claude Code

Run UTM Campaign Builder in Claude Code: Headless, scriptable link generation for DevOps.

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Connect UTM Campaign Builder MCP to Claude Code

Create your Vinkius account to connect UTM Campaign Builder to Claude Code and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Setup UTM Campaign Builder with Claude Code

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Scripted Link Generation

The `build_utm_url` tool is perfect for CI/CD pipelines. You can pipe the required base URL, source, and medium directly into a script that calls this MCP Server. It provides clean, encoded output without needing any graphical interface or local environment setup.

Safe Parameter Handling in Scripts

When running headless scripts, you can't afford broken links. This tool prevents the AI from hallucinating malformed query strings by safely constructing and encoding marketing UTM URLs. Just provide source, medium, and base URL; the script gets a guaranteed clean output.

Batch UTM Construction

You can automate bulk link creation. By scripting calls to `build_utm_url` with different combinations of source/medium, you generate dozens of fully encoded links quickly. This is essential for large-scale deployment scripts where every single URL needs to be perfect.

Setup guide

Set up UTM Campaign Builder MCP in Claude Code

Prerequisites

Claude Code CLI installed (npm install -g @anthropic-ai/claude-code)
Active Vinkius subscription with a valid endpoint token

1

Run the add command

Open your terminal and run the command shown on the right. Replace [YOUR_TOKEN_HERE] with your endpoint token from cloud.vinkius.com. Use --scope user to make it available across all projects.
2

Verify the connection

Start a Claude Code session and type /mcp to list connected servers. You should see utm-campaign-builder-mcp with a green status indicator.
3

Start using tools

Ask Claude Code something like "Check my latest UTM Campaign Builder transactions." It will automatically discover and invoke the available UTM Campaign Builder tools.

Terminal

claude mcp add --transport http utm-campaign-builder-mcp https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp

Get your connection token →

Prerequisites

Claude Code CLI installed
Active Vinkius subscription with a valid endpoint token

1

Open the config file

Create or edit .mcp.json in your project root for project-level scope, or ~/.claude.json for user-level scope.
2

Add the UTM Campaign Builder MCP

Paste the JSON snippet shown on the right into the mcpServers object. Replace [YOUR_TOKEN_HERE] with your endpoint token from cloud.vinkius.com.
3

Restart Claude Code

Start a new Claude Code session. Type /mcp to confirm the server is connected. The tools will be automatically available in your conversation.

.mcp.json

{
  "mcpServers": {
    "utm-campaign-builder-mcp": {
      "type": "url",
      "url": "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    }
  }
}

Get your connection token →

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Common questions about UTM Campaign Builder MCP in Claude Code

It lets your shell script generate flawless tracking links as part of the deployment process. You run one command that calls the MCP Server, and it outputs a clean URL for subsequent steps in your pipeline.

Yes. The tool requires base URL, source, and medium but accepts 'campaign', 'term', or 'content' as optional inputs. Your script can pass these variables to create highly specific links.

It handles marketing tracking data, specifically the structured input and output of URL parameters. The server takes source/medium strings and returns a fully encoded URL string.

Yes. Its primary function is to safely encode query strings, which means your scripts receive guaranteed, correctly formatted URLs every time they run in a non-GUI environment.

Since it outputs plain text and handles all encoding internally, the resulting URL is perfect for piping directly to log files or other terminal tools used in your scripts.

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