How to Use the UTM Campaign Builder MCP in Claude

Q: How do I use UTM Campaign Builder in Claude Desktop?

You invoke the buildutmurl tool directly within your chat. Just provide the required base URL, source, and medium, and Claude handles the generation of a fully encoded tracking link for you.

Q: Can UTM Campaign Builder handle complex URLs in Claude Desktop?

Yes. The buildutmurl tool is built to safely encode any characters found in your source, medium, or campaign name. It ensures that even complicated base URLs remain intact when the tracking parameters are added.

Build perfect tracking links, right in your Claude Desktop environment.

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Connect UTM Campaign Builder MCP to Claude Desktop

Create your Vinkius account to connect UTM Campaign Builder to Claude Desktop and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Setup UTM Campaign Builder with Claude Desktop

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Generate Flawless Marketing URLs

The `build_utm_url` tool constructs marketing UTM parameters safely. You only need to provide the base URL, source, and medium; it handles the rest. It encodes everything properly and merges query strings without breaking the link. This prevents your AI agent from hallucinating broken Google Analytics routing.

Define Campaign Parameters

Need more detail than just source and medium? You can optionally pass campaign, term, or content parameters using `build_utm_url`. The tool ensures these extra tags are correctly added to the URL. This gives your marketing agent full control over granular tracking. It's perfect for running multi-stage campaigns where you need specific attribution data.

Ensure Safe Encoding

The `build_utm_url` function automatically handles all necessary URL encoding. This means if your source name has a space or special character, the resulting link will still work. It prevents common errors that happen when manual string concatenation fails. Your agent gets reliable, production-ready tracking links every time.

Setup guide

Set up UTM Campaign Builder MCP in Claude Web or Desktop

1

Open Claude Settings

Go to claude.ai, click your profile icon, then navigate to Customize → Connectors.
2

Add Custom Connector

Click the "+" button and select Add custom connector. Paste your Vinkius endpoint URL: https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. For OAuth-protected servers, expand Advanced settings to add credentials.
3

Start a conversation

Open a new chat. The UTM Campaign Builder MCP tools are available immediately — no restart needed.

Endpoint URL

https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp

No configuration file needed — paste the URL directly in the Claude web interface.

Available on Free (1 connector), Pro, Max, Team, and Enterprise plans.

Prerequisites

Claude Desktop installed (macOS or Windows)
Active Vinkius subscription with a valid endpoint token

1

Open Claude Desktop Settings

Click the menu icon at the top-left corner, go to Settings → Developer → Edit Config. This opens claude_desktop_config.json in your default text editor.
2

Paste the UTM Campaign Builder MCP configuration

Copy the JSON snippet on the right into the mcpServers object. Replace [YOUR_TOKEN_HERE] with your endpoint token from cloud.vinkius.com.
3

Restart Claude Desktop

Close and reopen the application. Claude needs a full restart to load new MCPs — refreshing a conversation is not enough.
4

Verify the connection

Open a new conversation. Click the 🔌 icon at the bottom of the message input. You should see tools listed under utm-campaign-builder-mcp.

json

{
  "mcpServers": {
    "utm-campaign-builder-mcp": {
      "url": "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    }
  }
}

Get your connection token →

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Common questions about UTM Campaign Builder MCP in Claude Desktop

You invoke the `build_utm_url` tool directly within your chat. Just provide the required base URL, source, and medium, and Claude handles the generation of a fully encoded tracking link for you.

Yes. The `build_utm_url` tool is built to safely encode any characters found in your source, medium, or campaign name. It ensures that even complicated base URLs remain intact when the tracking parameters are added.

Definitely. Manually building these links is error-prone. The `build_utm_url` tool guarantees safe encoding and correct query string merging, saving you time and preventing broken analytics reports.

You connect it via the Integrations settings if it's a remote server. If running locally, you use the developer configuration path to establish the connection point for the tool.

This server handles URL parameters and tracking identifiers (like source, medium, and campaign name). These are strings used for attribution reporting.

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