How to Use the UTM Campaign Builder MCP in CrewAI

Q: How does UTM Campaign Builder help the CrewAI team with link generation?

The buildutmurl tool lets any agent call a single function to get perfect, encoded links. It centralizes complex URL logic so agents can focus on strategy rather than syntax.

Build autonomous marketing campaigns with UTM Campaign Builder using CrewAI agents.

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Connect UTM Campaign Builder MCP to CrewAI

Create your Vinkius account to connect UTM Campaign Builder to CrewAI and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Setup UTM Campaign Builder with CrewAI

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Let Agents Generate Perfect Tracking Links

Give your crew of specialized agents the `build_utm_url` tool. This lets them generate flawless, encoded marketing UTM tracking URLs as part of their operation. It simplifies complex link creation for the whole team. The MCP Server handles all URL encoding and query string merging safely, letting Agent A research parameters while Agent B builds the final link.

Ensure Link Integrity Across Autonomous Operations

When running multi-agent operations, tracking links must be perfect. The `build_utm_url` tool provides this guarantee by requiring base URL, source, and medium. It prevents any agent from hallucinating broken query strings. This reliability is key for autonomous monitoring or response systems where every link counts.

Manage Optional UTM Parameters Easily

Your crew can easily incorporate optional data—campaign, term, and content—into the final URL. You simply pass these parameters to `build_utm_url`. This makes it straightforward for a specialized agent to gather granular tracking details and assemble them into one functional link.

Setup guide

Set up UTM Campaign Builder MCP in CrewAI

Prerequisites

Python 3.10+ installed
crewai package (pip install crewai)
Active Vinkius subscription with a valid endpoint token

1

Install CrewAI
Run pip install crewai to install the framework. MCP support is built-in via the mcps parameter.
2

Add the MCP URL to your agent
Pass your Vinkius endpoint directly to the mcps list. Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. CrewAI handles tool discovery and caching automatically.
3

Kick off your crew
Create a Crew with your agent and tasks. Call crew.kickoff() — the agent will automatically invoke UTM Campaign Builder tools as needed.

crew.py

from crewai import Agent, Task, Crew

agent = Agent(
    role="UTM Campaign Builder Analyst",
    goal="Access and analyze UTM Campaign Builder data via MCP.",
    backstory="Expert analyst with direct UTM Campaign Builder access.",
    mcps=[
        "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    ],
)

task = Task(
    description="List recent UTM Campaign Builder transactions",
    agent=agent,
    expected_output="A summary of recent activity",
)

crew = Crew(agents=[agent], tasks=[task])
result = crew.kickoff()
print(result)

Get your connection token →

Prerequisites

Python 3.10+ installed
crewai + crewai-tools packages
Active Vinkius subscription with a valid endpoint token

1

Install dependencies
Run pip install crewai crewai-tools. The MCPServerAdapter handles lifecycle management and tool conversion.
2

Connect with MCPServerAdapter
Use MCPServerAdapter as a context manager with SseServerParameters pointing to your Vinkius endpoint. The adapter automatically manages connection lifecycle.
3

Assign tools and run
Pass the returned mcp_tools to your agent's tools parameter. The adapter converts MCP tools to native BaseTool objects compatible with all CrewAI agents.

crew.py

from crewai import Agent, Task, Crew
from crewai_tools import MCPServerAdapter
from mcp import SseServerParameters

server_params = SseServerParameters(
    url="https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
)

with MCPServerAdapter(server_params) as mcp_tools:
    agent = Agent(
        role="UTM Campaign Builder Analyst",
        goal="Access and analyze UTM Campaign Builder data via MCP.",
        backstory="Expert analyst with direct UTM Campaign Builder access.",
        tools=mcp_tools,
    )

    task = Task(
        description="List recent UTM Campaign Builder transactions",
        agent=agent,
        expected_output="A summary of recent activity",
    )

    crew = Crew(agents=[agent], tasks=[task])
    result = crew.kickoff()
    print(result)

Get your connection token →

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Common questions about UTM Campaign Builder MCP in CrewAI

The `build_utm_url` tool lets any agent call a single function to get perfect, encoded links. It centralizes complex URL logic so agents can focus on strategy rather than syntax.

It works entirely with string data types, specifically constructing marketing URLs based on required source, medium, and optional campaign/term parameters. The output is a clean URL string.

Yes. It requires you to specify the base landing page URL along with source and medium, ensuring that the final link incorporates all necessary components safely.

It's highly reliable. Since the tool explicitly handles encoding and merging, you can trust the links generated by any agent in your crew for accurate reporting.

Absolutely. It gives specialized agents a single source of truth for link creation. They don't need to know the messy details of URL encoding; they just call `build_utm_url`.

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