How to Use the UTM Campaign Builder MCP in Google ADK

Q: Can UTM Campaign Builder prevent bad query strings with Google ADK?

Yes. The core function of buildutmurl is to safely construct and encode the URLs, eliminating the risk of malformed or broken query strings in your BigQuery tables.

Build Flawless Tracking Links: UTM Campaign Builder for Google ADK.

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Connect UTM Campaign Builder MCP to Google ADK

Create your Vinkius account to connect UTM Campaign Builder to Google ADK and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Setup UTM Campaign Builder with Google ADK

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Construct Perfect Marketing URLs

The `build_utm_url` tool safely constructs and encodes marketing tracking links. It requires a base landing page URL, source, and medium from your agent. This ensures that when your Google ADK agent runs the tool, it generates clean, reliable URLs ready for BigQuery ingestion.

Handling Optional UTM Parameters

Need to add campaign or term tags? The `build_utm_url` function lets you include these optional parameters. Your agent automatically merges them into the required base URL. It doesn't fail if a tag is missing, which keeps your data pipeline running smoothly.

Guaranteeing Encoding Accuracy

Don’t worry about encoding special characters. The `build_utm_url` tool engine handles all URL encoding and query string merging safely. It prevents the common issue of broken routing. This is crucial for enterprise agents operating on Google Cloud infrastructure.

Setup guide

Set up UTM Campaign Builder MCP in Google ADK

Prerequisites

Python 3.10+ installed
google-adk package (pip install google-adk)
Active Vinkius subscription with a valid endpoint token

1

Install Google ADK

Run pip install google-adk to install the Agent Development Kit. MCP support is included via the McpToolset class.
2

Connect via SSE transport

Use McpToolset.from_server() with SseServerParams pointing to your Vinkius endpoint. Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com.
3

Create an LlmAgent

Pass the returned mcp_tools list directly to LlmAgent(tools=mcp_tools). The ADK maps each MCP tool to a native Gemini function call — no manual schema definitions required.
4

Run with any Gemini model

The agent works with any Gemini model (gemini-2.0-flash, gemini-2.5-pro, etc.). Copy the full example on the right to get started with UTM Campaign Builder tools in your ADK agent.

agent.py

from google.adk.agents import LlmAgent
from google.adk.tools.mcp_tool.mcp_toolset import McpToolset
from google.adk.tools.mcp_tool.mcp_session_manager import SseServerParams

# Connect to the MCP via SSE
mcp_tools, exit_stack = await McpToolset.from_server(
    connection_params=SseServerParams(
        url="https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    )
)

# Create your agent with auto-discovered tools
agent = LlmAgent(
    name="UTM Campaign Builder_agent",
    model="gemini-2.0-flash",
    instruction="You have access to UTM Campaign Builder tools via MCP.",
    tools=mcp_tools,
)

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Common questions about UTM Campaign Builder MCP in Google ADK

You expose the MCP Server to your LlmAgent within the Google ADK framework. Your agent then calls `build_utm_url` using its native capabilities.

The tool requires three mandatory fields: base landing page URL, source, and medium. Optional tags like campaign or term improve tracking granularity.

Yes. The core function of `build_utm_url` is to safely construct and encode the URLs, eliminating the risk of malformed or broken query strings in your BigQuery tables.

It supports all standard UTM parameters. Because it handles merging and encoding safely, you can build highly specific campaign links for complex marketing funnels.

This MCP Server touches structured marketing parameters: base URLs and various UTM tracking tags (source, medium, campaign, etc.).

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