Bring Retail Media
to OpenAI Agents SDK
Create your Vinkius account to connect Criteo Retail Media API to OpenAI Agents SDK and start using all 10 AI tools in minutes. Fully managed, enterprise secure, and ready to use without writing a single line of code. No hosting, no server setup — just connect and start using.
Compatible with every major AI agent and IDE
What is the Criteo Retail Media API MCP Server?
Integrate the Criteo Retail Media API directly into your AI workflow. Manage your retail advertising campaigns, monitor line item performance, and track product data across your retailer and advertiser accounts using natural language.
What you can do
- Retail Campaign Management — List and retrieve detailed settings for all your retail media campaigns.
- Line Item Monitoring — Access real-time configuration and performance for your retail line items.
- Retailer & Product Discovery — Explore retail partners and products associated with your advertiser accounts.
- Keyword & Performance Insights — Audit targeted keywords and request performance reports via chat.
How it works
- Connect the Criteo Retail Media integration to your AI assistant.
- Authorize using your Criteo Client ID and Client Secret (found in the Criteo Developer Portal).
- Orchestrate your retail media strategy through intuitive conversation.
Who is this for?
- Retail Media Managers — Quickly check campaign statuses and retailer configurations on the go.
- E-commerce Specialists — Audit product placements and monitor line item performance via chat.
- Account Executives — Track advertiser accounts and retail partners during project planning.
Built-in capabilities (10)
Get detailed settings for a specific retail campaign
Request a performance report for retail media
List products associated with a specific retail account
List advertiser accounts managed in retail media
List keywords targeted by a specific line item
List all line items (ad groups) for retail campaigns
List active budgets for retail media campaigns
List all retail media campaigns in Criteo
List retail partners available in your account
Search for retail campaigns by name keyword
Why OpenAI Agents SDK?
The OpenAI Agents SDK auto-discovers all 10 tools from Criteo Retail Media API through native MCP integration. Build agents with built-in guardrails, tracing, and handoff patterns. chain multiple agents where one queries Criteo Retail Media API, another analyzes results, and a third generates reports, all orchestrated through Vinkius.
- —
Native MCP integration via
MCPServerSse, pass the URL and the SDK auto-discovers all tools with full type safety - —
Built-in guardrails, tracing, and handoff patterns let you build production-grade agents without reinventing safety infrastructure
- —
Lightweight and composable: chain multiple agents and MCP servers in a single pipeline with minimal boilerplate
- —
First-party OpenAI support ensures optimal compatibility with GPT models for tool calling and structured output
Criteo Retail Media API in OpenAI Agents SDK
Why run Criteo Retail Media API with Vinkius?
The Criteo Retail Media API connection runs on our fully managed, secure cloud infrastructure. We handle the hosting, maintenance, and security so you don't have to deal with servers or code. All 10 tools are ready to work instantly without any complex setup.
You stay in complete control of your data. Your AI only accesses the information you approve, keeping your sensitive passwords and private details completely safe. Plus, with automatic optimizations, your AI works faster and more efficiently.

* Every connection is hosted and maintained by Vinkius. We handle the security, updates, and infrastructure so you don't have to write code or manage servers. See our infrastructure
Over 4,000 integrations ready for AI agents
Explore a vast library of pre-built integrations, optimized and ready to deploy.
Connect securely in under 30 seconds
Generate tokens to authenticate and link external services in a single step.
Complete visibility into every agent action
Audit live requests, latency, success rates, and active security compliance policies.
Optimize spending and track token ROI
Analyze real-time token consumption and cost metrics detailed by connection.




Explore our live AI Agents Analytics dashboard to see it all working
This dashboard is included when you connect Criteo Retail Media API using Vinkius. You will never be left in the dark about what your AI agents are doing with your tools.
Criteo Retail Media API and 4,000+ other AI tools. No hosting, no code, ready to use.
Professionals who connect Criteo Retail Media API to OpenAI Agents SDK through Vinkius don't need to write code, manage servers, or worry about security. Everything is pre-configured, secure, and runs automatically in the background.
Raw MCP | Vinkius | |
|---|---|---|
| Ready-to-use MCPs | Find and configure each manually | 4,000+ MCPs ready to use |
| Connection Setup | Manual coding & server setup | 1-click instant connection |
| Server Hosting | You host it yourself (needs 24/7 uptime) | 100% hosted & managed by Vinkius |
| Security & Privacy | Stored in plaintext config files | Bank-grade encrypted vault |
| Activity Visibility | Blind execution (no logs or tracking) | Live dashboard with real-time logs |
| Cost Control | Runaway AI token spend risk | Automatic budget limits |
| Revoking Access | Must delete files or code to stop | 1-click disconnect button |
How Vinkius secures
Criteo Retail Media API for OpenAI Agents SDK
Every request between OpenAI Agents SDK and Criteo Retail Media API is protected by our secure gateway. We automatically keep your sensitive data private, prevent unauthorized access, and let you disconnect instantly at any time.
Frequently asked questions
How do I get Criteo Retail Media API credentials?
Log in to the Criteo Developer Portal, create a new app specifically for Retail Media, and you will receive a Client ID and Client Secret.
What is the difference between Marketing and Retail Media APIs?
Marketing API focuses on off-site display and retargeting, while Retail Media API is designed for managing sponsored products and on-site advertising within retailer platforms.
Can I see keyword performance?
Yes, you can use the list_line_item_keywords tool to see which keywords are being targeted and request reports to see their conversion metrics.
How does the OpenAI Agents SDK connect to MCP?
Use MCPServerSse(url=...) to create a server connection. The SDK auto-discovers all tools and makes them available to your agent with full type information.
Can I use multiple MCP servers in one agent?
Yes. Pass a list of MCPServerSse instances to the agent constructor. The agent can use tools from all connected servers within a single run.
Does the SDK support streaming responses?
Yes. The SDK supports SSE and Streamable HTTP transports, both of which work natively with Vinkius.
MCPServerStreamableHttp not found
Ensure you have the latest version: pip install --upgrade openai-agents
Agent not calling tools
Make sure your prompt explicitly references the task the tools can help with.
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