Compatible with every major AI agent and IDE
What is the UTM Campaign Builder MCP Server?
When a Martech AI Agent drafts social media posts or email campaigns, it needs to append tracking data to the links (UTMs). LLMs are notorious for hallucinating query strings—adding double ??, forgetting to URL-encode spaces, or breaking existing parameters. This ruins data attribution in Google Analytics. This MCP solves that perfectly.
The Superpowers
- Strict URL Encoding: Merges
utm_source,utm_medium, and other parameters cleanly into any base URL using strict browser-grade encoding. - Analytics Protection: Guarantees that every generated link works perfectly without causing 404s or dropping tracking data.
Built-in capabilities (1)
Provide the base landing page URL, utm_source, and utm_medium as required fields. Optionally add campaign, term, and content. The engine handles all URL encoding and query string merging safely. Safely constructs and encodes marketing UTM tracking URLs. Prevents AI from hallucinating broken query strings
Why Google ADK?
Google ADK natively supports UTM Campaign Builder as an MCP tool provider. declare Vinkius Edge URL and the framework handles discovery, validation, and execution automatically. Combine 1 tools with Gemini's long-context reasoning for complex multi-tool workflows, with production-ready session management and evaluation built in.
- —
Google ADK natively supports MCP tool servers. declare a tool provider and the framework handles discovery, validation, and execution
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Built on Gemini models, ADK provides long-context reasoning ideal for complex multi-tool workflows with UTM Campaign Builder
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Production-ready features like session management, evaluation, and deployment come built-in. not bolted on
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Seamless integration with Google Cloud services means you can combine UTM Campaign Builder tools with BigQuery, Vertex AI, and Cloud Functions
UTM Campaign Builder in Google ADK
UTM Campaign Builder and 4,000+ other MCP servers. One platform. One governance layer.
Teams that connect UTM Campaign Builder to Google ADK through Vinkius don't need to source, host, or maintain individual MCP servers. Every tool call runs inside a hardened runtime with credential isolation, DLP, and a signed audit chain.
Raw MCP | Vinkius | |
|---|---|---|
| Server catalog | Find and host yourself | 4,000+ managed |
| Infrastructure | Self-hosted | Sandboxed V8 isolates |
| Credential handling | Plaintext in config | Vault + runtime injection |
| Data loss prevention | None | Configurable DLP policies |
| Kill switch | None | Global instant shutdown |
| Financial circuit breakers | None | Per-server limits + alerts |
| Audit trail | None | Ed25519 signed logs |
| SIEM log streaming | None | Splunk, Datadog, Webhook |
| Honeytokens | None | Canary alerts on leak |
| Custom domains | Not applicable | DNS challenge verified |
| GDPR compliance | Manual effort | Automated purge + export |
Why teams choose Vinkius for UTM Campaign Builder in Google ADK
The UTM Campaign Builder MCP Server runs on Vinkius-managed infrastructure inside AWS — a purpose-built runtime with per-request V8 isolates, Ed25519 signed audit chains, and sub-40ms cold starts. All 1 tools execute in hardened sandboxes optimized for native MCP execution.
Your AI agents in Google ADK only access the data you authorize, with DLP that blocks sensitive information from ever reaching the model, kill switch for instant shutdown, and up to 60% token savings. Enterprise-grade infrastructure, zero maintenance.

* Every MCP server runs on Vinkius-managed infrastructure inside AWS - a purpose-built runtime with per-request V8 isolates, Ed25519 signed audit chains, and sub-40ms cold starts optimized for native MCP execution. See our infrastructure
How Vinkius secures
UTM Campaign Builder for Google ADK
Every tool call from Google ADK to the UTM Campaign Builder MCP Server is protected by DLP redaction, cryptographic audit chains, V8 sandbox isolation, kill switch, and financial circuit breakers.
Frequently asked questions
What if the base URL already has parameters?
The engine safely detects existing parameters and appends the UTMs using & instead of ?, preserving all previous data.
Does it URL-encode spaces in the campaign name?
Yes. A campaign name like Summer Sale will automatically be encoded to Summer+Sale or Summer%20Sale.
Which UTM parameters are mandatory?
Only source and medium are mandatory. The engine will throw an error if the agent forgets to provide them.
How does Google ADK connect to MCP servers?
Import the MCP toolset class and pass the server URL. ADK discovers and registers all tools automatically, making them available to your agent's tool-use loop.
Can ADK agents use multiple MCP servers?
Yes. Declare multiple MCP tool providers in your agent configuration. ADK merges all tool schemas and the agent can call tools from any server in a single turn.
Which Gemini models work best with MCP tools?
Gemini 2.0 Flash and Pro models both support function calling required for MCP tools. Flash is recommended for latency-sensitive use cases, Pro for complex reasoning.
McpToolset not found
Update: pip install --upgrade google-adk
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