Bring Retargeting
to OpenAI Agents SDK
Create your Vinkius account to connect AdRoll to OpenAI Agents SDK and start using all 5 AI tools in minutes. Fully managed, enterprise secure, and ready to use without writing a single line of code. No hosting, no server setup — just connect and start using.
Compatible with every major AI agent and IDE
What is the AdRoll MCP Server?
Connect your AdRoll (NextRoll) account to your AI agent to unlock professional e-commerce marketing and retargeting orchestration. From auditing your advertisable accounts to monitoring real-time campaign performance and managing creative ad assets, your agent handles your advertising ecosystem through natural conversation.
What you can do
- Campaign Management — List and retrieve details for active campaigns across multiple channels (Web, Facebook, etc.)
- Account Auditing — List your 'Advertisables' (advertiser accounts) and retrieve technical metadata for each
- Performance Reporting — Retrieve granular statistics on clicks, spend, and conversions to monitor your marketing ROI
- Creative Asset Oversight — List and audit your ad creatives (banners, videos) to ensure your visual content is optimized
- Strategy Insights — Quickly identify high-performing strategies and identify areas for budget optimization directly from chat
How it works
- Subscribe to this server
- Enter your AdRoll API Key and Access Token
- Start managing your e-commerce ads and monitoring performance through Claude, Cursor, or any MCP-compatible client
Who is this for?
- E-commerce Marketers — automate campaign audits and performance tracking effortlessly
- Growth Managers — monitor retargeting ROI and identify the most profitable ad strategies
- Ad Ops Specialists — audit creative assets and advertisable configurations instantly
- Marketing Analysts — retrieve granular performance data for ROI analysis and reporting
Built-in capabilities (5)
Get campaign metadata
Filterable by EID and date. Get performance statistics
List ad creatives
List advertiser accounts
List active campaigns
Why OpenAI Agents SDK?
The OpenAI Agents SDK auto-discovers all 5 tools from AdRoll through native MCP integration. Build agents with built-in guardrails, tracing, and handoff patterns. chain multiple agents where one queries AdRoll, another analyzes results, and a third generates reports, all orchestrated through Vinkius.
- —
Native MCP integration via
MCPServerSse, pass the URL and the SDK auto-discovers all tools with full type safety - —
Built-in guardrails, tracing, and handoff patterns let you build production-grade agents without reinventing safety infrastructure
- —
Lightweight and composable: chain multiple agents and MCP servers in a single pipeline with minimal boilerplate
- —
First-party OpenAI support ensures optimal compatibility with GPT models for tool calling and structured output
AdRoll in OpenAI Agents SDK
Why run AdRoll with Vinkius?
The AdRoll connection runs on our fully managed, secure cloud infrastructure. We handle the hosting, maintenance, and security so you don't have to deal with servers or code. All 5 tools are ready to work instantly without any complex setup.
You stay in complete control of your data. Your AI only accesses the information you approve, keeping your sensitive passwords and private details completely safe. Plus, with automatic optimizations, your AI works faster and more efficiently.

* Every connection is hosted and maintained by Vinkius. We handle the security, updates, and infrastructure so you don't have to write code or manage servers. See our infrastructure
Over 4,000 integrations ready for AI agents
Explore a vast library of pre-built integrations, optimized and ready to deploy.
Connect securely in under 30 seconds
Generate tokens to authenticate and link external services in a single step.
Complete visibility into every agent action
Audit live requests, latency, success rates, and active security compliance policies.
Optimize spending and track token ROI
Analyze real-time token consumption and cost metrics detailed by connection.




Explore our live AI Agents Analytics dashboard to see it all working
This dashboard is included when you connect AdRoll using Vinkius. You will never be left in the dark about what your AI agents are doing with your tools.
AdRoll and 4,000+ other AI tools. No hosting, no code, ready to use.
Professionals who connect AdRoll to OpenAI Agents SDK through Vinkius don't need to write code, manage servers, or worry about security. Everything is pre-configured, secure, and runs automatically in the background.
Raw MCP | Vinkius | |
|---|---|---|
| Ready-to-use MCPs | Find and configure each manually | 4,000+ MCPs ready to use |
| Connection Setup | Manual coding & server setup | 1-click instant connection |
| Server Hosting | You host it yourself (needs 24/7 uptime) | 100% hosted & managed by Vinkius |
| Security & Privacy | Stored in plaintext config files | Bank-grade encrypted vault |
| Activity Visibility | Blind execution (no logs or tracking) | Live dashboard with real-time logs |
| Cost Control | Runaway AI token spend risk | Automatic budget limits |
| Revoking Access | Must delete files or code to stop | 1-click disconnect button |
How Vinkius secures
AdRoll for OpenAI Agents SDK
Every request between OpenAI Agents SDK and AdRoll is protected by our secure gateway. We automatically keep your sensitive data private, prevent unauthorized access, and let you disconnect instantly at any time.
Frequently asked questions
How do I find my Advertisable EID?
Use the list_advertisables tool. It will return a list of all advertiser accounts linked to your organization, each with its unique 22-character EID.
Can I see conversions and spend via the agent?
Yes! Use the get_reporting tool to retrieve performance metrics including total conversions, total spend, and cost per acquisition (CPA).
Does this support Facebook and Instagram campaigns?
Yes, if your AdRoll account is connected to social channels, the list_campaigns tool will include campaigns running on external networks like Facebook.
How does the OpenAI Agents SDK connect to MCP?
Use MCPServerSse(url=...) to create a server connection. The SDK auto-discovers all tools and makes them available to your agent with full type information.
Can I use multiple MCP servers in one agent?
Yes. Pass a list of MCPServerSse instances to the agent constructor. The agent can use tools from all connected servers within a single run.
Does the SDK support streaming responses?
Yes. The SDK supports SSE and Streamable HTTP transports, both of which work natively with Vinkius.
MCPServerStreamableHttp not found
Ensure you have the latest version: pip install --upgrade openai-agents
Agent not calling tools
Make sure your prompt explicitly references the task the tools can help with.
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